A WAR STORY: A digital story for Remembrance Day

 
My great grandfather Sapper Peter Molyneaux (second right) with his sons George, aged five and Robert, 18 months, his wife, Jim, aged 10, Peter (my grandpa) aged three and Harry, aged seven.
My great grandfather Sapper Peter Molyneaux (second right) with his sons George, aged five and Robert, 18 months, his wife, Jim, aged 10, Peter (my grandpa) aged three and Harry, aged seven.

As I watched a tear run down my grandpa’s face I realised the First World War hadn’t ended.

This proud man with clipped military moustache and silver hair sat in a chair across from front of me.

This was 20 years ago. I was a teenager and had been ushered in slightly reluctantly to talk to him on one of his visits.

We chatted awkwardly for a while. I’m not sure how it came up but he started to recall what happened in 1916 when his father died 70 years before.

There was just me and him in the room, a ticking clock and rain on the windows.

He cleared his throat and paused. He straightened his tie and he looked above me at the clock on the mantlepiece as he composed what he was going to tell me.

He was three, he told me, when his father left him. A Liverpool docker his dad was called up to become Sapper Peter Molyneux in the Royal Engineers.

Like his brothers he was six foot, the life and soul of the party his bulk towering over others.

His dad was sent to Mesopotamia, modern day Iraq, to help protect oil supplies.

History tells that the British expected easy victory but were cursed in this inglorious backwater by disease.

A last letter home scribbled in pencil was cheerful but his weakened handwriting gave the truth away. Sapper Molyneux died of dysentry three days later on May 22 1916.

“But that was war,” my grandpa said. “That was what happened.”

Looking back, I can remember every tick of the clock and inflection in his voice as he told me the story. As he finished a tear came to his eye and he reached into his pocket for the pressed handkerchief he always carried. He wiped it away. And I sat unsure what to say. So I said nothing. The conversation unfinished and I knew with crystal certainty it would never take place again.

Months later on Remembrance Sunday alone with a radio and the Last Post his tear came to me unexpectedly and I buried my head and sobbed and sobbed and sobbed.

But my Grandpa, protective of his mother, didn’t tell me what happened next. This emerged at a family funeral years later.

My grandfather’s mother could not cope. Shattered by grief and care worn by feeding five children she married again too soon to a man too fond of drink.

One thing isn’t clear. Did he persuade her to leave her children behind? Or did she die of pernicious anemia the product of a poor diet? We’re not sure.  What is sure is that for three months the remaining children kept up the pretence of family life rooting for food in bins until their shame was exposed.

This was pain on top of pain on top of pain on top of pain.

I try hard not to, but even as a man with two children all I can see is life’s hard unseen hand slapping the small boy that grew-up to be my grandpa. A boy who looks strikingly like my own son.

Without a state to intervene the Molyneaux children were distributed to kind relatives.

As time went on, the boy grew up, married and was called up himself and sent in his father’s footsteps to Mesopotamia.  This time it was World War Two.

On a lull in his duties in the desert near Basra he searched without success for his father’s grave.

That he could not find that grave was a sadness I felt.

Years later and long after my grandpa’s death I took up the search online. It took five minutes on the Commonwealth War Graves site.

It was as easy as googling and it felt wrong he was not there to see it.

Sapper Peter Molyneux is buried at grave XXI row F20 in the Kut-al-Amara graveyard near Basra along with 4,620 others.

When he died, my grandpa left me a wooden desk with a secret draw. In it I found a creased envelope and things from the Second World War.

Inside the envelope was a handful of sand.

I like to think of my grandfather in the Second World War stopping and picking up that handful of sand in Mesopotamia and carefully storing it when his search for his dad’s grave failed.

It’s a conversation and a story unfinished. It feels unresolved and I’m just not sure how to resolve it.

It’s what I think of on Remembrance Sunday.

But maybe that’s the Liverpudlian in me. They’re sentimental like that, are Scousers.

Joe Slee
Sapper Molyneux’s great great grandson Joe Slee proudly sporting his Remembrance Day poppy.

But it’s not all sad.  My grandpa died achieving one of his aims in life. He became the oldest person to achieve an Open University degree aged 83 in the year he graduated.He also had three grandsons who have had seven grandchildren.Sapper Molyneaux’s great grandson – my son Joe Slee – bought a poppy for the first time this year.

He trooped into school with his 20p and came back with it on his jumper.

This is a good thing.

When he is older he may learn more about how war affected his family years before he was born.

So why is this story on a blog about digital?

Because the power of the connections that the internet makes cannot be over estimated.

It’s good to remind yourself of that – and other things.

2014 EDIT: My son is now 10 and for a school project we’re looking at Sapper Molyneux as being someone who died in the First World War. We’re researching him, his background and what life would have been life in Liverpool for him. We’ve already made some amazing discoveries and I’ll blog them later this year.

LINKS:

Commonwealth War Graves Commission.

Sapper Peter Molyneux’s Commonwealth War Graves Commission page.

Mesopotamia campaign on Wikipedia.

OPEN DATA: A warning from history

Was this the first data visualisation? Florence Nightingale uses statistical data to argue for healthcare reform for soldiers in the Crimean War.

Open data cutting edge? Like top hats, Christmas trees and giant factories the Victorians got there first.

They may not have built a chimney sweep Google death map.  But their approach was similar. Collect the data. Publish it. Draw conclusions. Argue for change.

Don’t believe me?

Look at Florence Nightingale in her funny lace bonnet. Historian Dr Stephen Holliday in BBC History Magazine August 2010 writes about how she used statistics to

Florence Nightingale - 'funny lace bonnet.'

revolutionise the care of soldiers in the Crimean War.

By using statistics – data  – she painted a picture to show a revolution in care was needed.

“When she reached Scutari the base for casualties from the Crimea,” Halliday writes, “Florence calculated that deaths from disease were seven times those arising in battle and used the campaign to campaign for better food, hygeine and clothing for the troops.”

Battered by the force of Florence’s figures and cutting edge reporting that forged the reputation of The Times the British government was forced into changes.

After the war Nightingale used her Royal connections coupled with arguments based on charts and tables to press for better standards for soldiers who even in peacetime had death rates double that of civilians.

The result? Death rates fell by 75 per cent.

Florence herself said that statistics were “the cipher by way we may read the hand of God.”

We may have lost that religious zeal but it’s an argument Tim Berners-Lee would recognise as a modern-day Florence Nightingale with a passion for data.

Tim Berners-Lee - 'a modern Florence Nightingale'.
Tim Berners-Lee - 'a modern Florence Nightingale'.

Did she get it right all the time?

No. Here’s the warning from history.

By misreading available data Florence Nightingale later helped kill thousands of people.

How?

She used statistics to wrongly argue cholera was an airborne disease.  It wasn’t.

It took London GP Dr John Snow to collect his own data on death rates in his patch to argue they were caused by a contaminated water supplies.

So what’s the message to today’s open data pioneers?

That first data visualisation you have in front of you may not be the whole picture.

The map that Dr John Snow drew to discover that cholera was a waterborne disease.

There may be more to it.

Remember the phrase ‘lies, damn lies and official statistics?’

Statistics were once hailed as the magic cure-all that revealed a hidden truth.

It’s been said that all data in some form or other is political. Let’s not see open data similarly tainted.

LINKS

Florence Nightingale –http://www.florence-nightingale.co.uk/cms/

BBC History Magazine August2010 http://www.bbchistorymagazine.com/issue/august-2010

Creative Commons:

Crimean War data visualisation: Wikipedia.

Cholera map: Wikipedia

Tim Berners-Lee: Paul Clarke via Wikipedia

LOCAL BY SOCIAL: What should Comms 2011 look like?

Back in the olden days all a press officer had to do was a write a press release and book a photo call.

Boy, how things have changed and more to the point are changing rapidly.

How web 2.0 and web 3.0 will affect the communications unit – or press office in old money – is something that I’ve spent a great deal of time mulling over. Why? Because it’s my job.

I’m a senior press officer at Walsall Council. The job I walked into in 2005 is almost unrecognisable to the one I do now. Yes, it now includes, Twitter, Facebook and other forms of social media – or web 2.0 if you are a bit of a geek. But it’s also open data and the challenges of web 3.0.

The nice people from Local Government Improvement and Delivery have asked me to lead a session at their Local by Social online conference on November 3 2010 at 3pm. Looking at the speaker line up it’s something of an honour. There’s plenty for people to get their teeth into on a whole range of subjects.

I’d very much like to hear what your thoughts are. Take part ion the session. Chip in. Listen. It’s all fine. 

Firstly, here is a presentation designed as a starting point and to get the ball rolling…

Secondly, here are a few thoughts I blogged a month or two back. You can read the full version here.

In the days before the web the press office needs to:

Have basic journalism skills.

Know how the machinery of local government works.

Write a press release.

Work under speed to deadline.

Understand basic photography.

Understand sub-editing and page layouts.

For web 1.0 the press office also needed to:

Add and edit web content

For web 2.0 the press office also needs to:

Create podcasts

Create and add content to a Facebook page.

Create and add content to a Twitter stream.

Create and add content to Flickr.

Create and add content to a blog.

Monitor and keep abreast of news in all the form it takes from print to TV, radio and the blogosphere.

Develop relationships with bloggers.

Go where the conversation is whether that be online or in print.

Be ready to respond out-of-hours because the internet does not recognise a print deadline.

For web 3.0 the press office will also need to:

Create and edit geotagged data such as a Google map.

Create a data set.

Use an app and a mash-up.

Use basic html.

Blog to challenge the mis-interpretation of data.

But with web 3.0 upon us and the pace of change growing faster to stay relevant the comms team has to change.

ICE INNOVATION: Ten case studies and ideas to innovate in the winter

Oh, the weather outside is frightful but the idea of doing cool things is always delightful.

Last year, the idea of tweeting when your gritters was going out was revolutionary.

Around half a dozen councils were leftfield enough to do it and the idea spread.

Public sector web standards organisation SOCITM picked up on it making it mainstream with their report for subscribers.

Is that enough?

Can we stand still now?

The fact is local government needs to innovate like never before.

Someone famous once said when you innovate, you’ve got to be prepared for everyone telling you you’re nuts.

So, where’s the innovation this year? Here’s some ideas and pointers on how straight forward they are…

1. MAP YOUR GRIT ROUTES

In the West Midlands, there’s some amazing innovation from mapping geeks.

Bright people from Mappa Mercia including the excellent Andy Mabbett last year built a grit map on Open Street Map to show grit routes in Birmingham. They dug out the routes from pdfs on the council website.

Now, they’re adding Solihull and Walsall too ready for the winter onslaught.


Birmingham City Council have linked to it from their transport pages and we at Walsall Council are tweeting it when the weather gets bad.

That’s a good example of working with a talented and community-minded online community.

Advantage: Community engagement.

Disadvantage: You need mapping geeks to be grit geeks too.

2. TWITTER GRITTER

Everytime you go out you tweet the fact. If you’re not doing it you should. It’s not enough to provide a service at 2am. You need to tell people. Why? Because they won’t know your council tax is being spent in such a way and they may well ring your harrassed staff at a time when they are thinly stretched.

It’s something I blogged about last year with a case study mapping more than 70 tweets.

Advantage: Community engagement. Cuts down unneccesary contact.

Disadvantage: You’ll need some kind of rota or it’ll all fall on one person’s shoulders.

3. YOUTUBE

A short clip to explain what the gritting service is all about. Shot on a Flip video It’s a good way of communicating what is being done.

Embedding the video in the service’s pages should be straight forward. Linking to YouTube and posting via Twitter and Facebook is easy. Tweet the link when you’re team are hitting the road

Advantage: Creates blog-friendly web 2.0 video content.

Disadvantage: You need a Flip video. The process isn’t instant.

4. MAP GRIT BIN LOCATIONS

Publish grit routes as open data? Why not.

But beware the perils of derived data that quicksand argument that means anything based on Ordnance Survey is mired in dispute.

Advantage: Publishing open data increases transparency

Disadvantages: It can’t be based on OS maps.

5 FACEBOOK

As local government Facebook sites mature and grow there’s more reason to post grit updates there too.

Drawbacks? Not all phones will allow you to post to fan pages and you may have to log on at a PC or a laptop.

Advantage: You reach the massive Facebook demographic.

Disadvantage: Your Facebook fanpage is harder to update than a profile.

6. LIVE TWEET

A trip around the borough in a gritter with a camera phone geo-tagging your tweets. It works as a one off and builds a direct connection.

At Walsall, we tweeted the testing of the gritters in a dry-run for winter including geotagged shots from the cab itself as it trundled around the streets.

Advantage: A service from a different perspective.

Disadvantage: Labour and time intensive.

7. TEXT AND EMAIL ALERTS

Sometimes we can be so struck by new gadgets that we can forget the platforms your Dad and mother-in-law have.

Simply speaking, there are more mobile phones in the UK than people.

Many councils are charged around 8p a text to issue an SMS. That’s a cost that has to be picked up from somewhere. But using the standard costs per enquiry of around £7 face-to-face and £5 over the phone the 8p charge starts to look viable.

Advantage: You can reach large numbers of people and cut down potentially on unavoidable contact.

Disadvantage: It costs.

8. BIG SOCIETY TWITTER GRITTER

Not every council has the resources to tweet its gritting. In Cumbria, the community of Alsthom high in the dales regularly gets cut off in the snow. Fed-up with the council response the town clubbed together to buy their own gritter.

Community and digital innovator John Popham floated the interesting idea of the community stepping in to tweet gritting activity. In effect, a Big Society Twitter Gritter It’s a fascinating idea, would share the burden and may fill the gap where a council doesn’t have the digital skills or the staff.

Advantage: If there are residents willing it’s a good partnership potentially.

Disadvantage: It’s dependent on volunteer power.

9. QR CODES

What are they? Funny square things that your mobile phone can identify and can download some information about. I don’t pretend to fully understand them and I’m not sure if they’ve reached a tipping point in society just yet. However, Sarah Lay of Derbyshire County Council is looking at adding QR codes to grit bins to allow people to report problems. It’s a fascinating idea that needs looking at.

Advantages: Tech-savvy citizens can use them to pinpoint problems.

Disadvantages: A format that is still finding traction amongst the rest of the population.

10. OPEN DATA

What can you publish as open data? Wrack your brains and consult the winter service plan. There’s grit routes themselves. There’s the amount of grit stockpiled. There’s the amount of grit spread day-by-day.

Advantage: Open data is good for transparency.

Disadvantages: Day-by-day updating could be tricky as engineers are snowed under. If you’ll forgive the pun.

Links:

Creative commons:

Walsall grit pile Dan Slee http://www.flickr.com/photos/danieldslee/5087392858/

Four Seasons bridge http://www.flickr.com/photos/fourseasonsgarden/2340923499/sizes/l/in/photostream/

Twitter gritter Dan Slee http://www.flickr.com/photos/danieldslee/5115786276/

Road m4tik http://www.flickr.com/photos/m4tik/4259599913/sizes/o/in/photostream/

GROWING FLOWERS: 42 seeds for ideas for local government from Beyond 2010.

Some ideas take time to flower and bloom into a burst of radiant colour.

A good event gives you ideas that may come up with instant ideas but also ones that can take weeks and months to germinate.

Digital Birmingham‘s Beyond 2010 was one such event and hats off Birmingham City Council for organising.

Coming weeks after Hyperlocal Govcamp West Midlands in Walsall it shows what a fine bunch of gardeners there are in the middle of the country.

Clay Shirky has a nice line about letting 1,000 flowers bloom when newspapers die.

Here are 49 seeds that I’m taking from the event and paraphrased in some cases. It’s new stuff I’ve come across or a reminder of a line of old stuff worth a re-telling.

John Suffolk, UK Government chief information officer:

  • Everybody realises technology is changing rapidly. No one individual is keeping pace with all of it.
  • A typical phone has enough power in 2010 to run a bank branch in 1980.
  • You have no choice but to change as government. Your citizens demand it.
  • It’s hard to turn off digital services once you turn them on.
  • You can’t predict the technology in three years. Look at the outcomes you want and accept some technology won’t be there.
  • Change the way we think. ‘We only do it this way’ is a barrier not a reason not to change.
  • At the moment 30 per cent are digitally unconnected in the UK. What does success look like? Single digit numbers in 10 years.
  • History says the less cash available the better analysis and decisions get made.
  • Look beyond the usual places. Africa is a world leader in phone banking. Why? People have mobile phones not PCs.

Richard Allan, Facebook head of policy for Europe:

  • You can remain anonymous but increasingly people want to do things in a social manner.
  • Social networks uses a distribution channel that goes through people. The fishing fan will share info about a fishing licence with his circle that will include fishermen. It comes endorsed from that person.
  • In the UK in October 2010 26m use a platform like Facebook. Half come back every day.
  • Data + people = new services.

Robert Bell, Intelligent Communities Forum founder:

  • Local government + business + third sector = transformed services.
  • The hardest thing to do in local government is to stop doing what isn’t working.
  • It’s easier to spot what’s wrong with new tech than what’s right. For example, the motor car was blamed for teens going off the rails.

Helen Milner, UK Online Centres managing director:

  • In the UK, 30.1 million people use the internet with 9.1 million using it every day.
  • Jobseekers who are online have 25 per cent more confidence they’ll find work compared to those not online.
  • It would save the taxpayer £900m if those who are not online got online and made one digital contact with government a month.
  • £38 is the cost of getting someone online and £88 is the saving in the first year if they acessed services from government online.
  • Don’t let the fact that not everyone is online from putting services online. You need to help people online.
  • Having broadband in the home will be a benefit of £276 a year.

Nigel Shadbolt, Government Open Data Panel advisor:

  • Mash-ups aren’t new. Cholera was proven to be a water supply problem by mapping deaths in a London community.
  • There are 4,200 data sets on data.gov.uk. You don’t know which one will be useful.
  • Some data may appear dull. It’s not at all to a handful of people.
  • Don’t presume to know what data people will want. Have a presumption to publish.
  • Don’t worry about misinterpretation. Newspapers have been doing that forever.

Kate Sahota, Warwickshire County Council:

  • An open data competition generated apps for free. The winner mashed up new book data, Amazon data and linked to the website that you could order a new book.

Stuart Harrison, Lichfield District Council:

  • Open data allows you to connect to a section of society you wouldn’t have previously connected with.

Will Perrin, Talk About Local and Local Data Panel advisor:

  • The internet is not magic. Twitter doesn’t change things. People do.
  • Allow the more junior younger people to do the innovating.

Dave Harte, hyperlocal blogger and Birmingham City University lecturer.

  • parkrun.com is a good example of Big Society. Runners organise a run every week. There’s been 3,000 events and 65,000 runners. They do it themselves.

Robert Harding, Kent County Council:

  • Most people get information from friends not local government.
  • Outside the chip shop was where youths hung out but now they tend to do it online.
  • Peer to peer is the secret. A few pounds of phone credit may help an older person to check if a friend is taking their medicine. Sending someone round will cost a lot more.
  • How does local government step aside to let people build social capital? They often know the solution themselves. Look at Alcoholics Anonymous.
  • It’s not more for less. It’s different for less.

Nick Booth, social media specialist.

  • Hands on Handsworth is an excellent blog that connects a neighbourhood officer to a community. It has 1,000 users a month.
  • Big City Plan Talk was built by bloggers angry that planners used planning speak on a consultation website you couldn’t comment on publicly. Around 300 comments were logged on the unofficial site – a quarter of all those made.
  • There are militant optimists in every organisation.
  • Tessy Britton’s book ‘Hand Made’ has more than a dozen stories of grassroots projects and is very good.

Karen Cheney, Birmingham City Council:

  • If you talk to people they’ll talk back.

Links:

Presentations from Beyond 2010 can be found here.

Creative commons:

Four flowers: Pink sherbert photography http://www.flickr.com/photos/pinksherbet/5055630253/sizes/l/in/photostream/

Seeds: Vilseskogen http://www.flickr.com/photos/vilseskogen/2675387853/sizes/l/in/photostream/

HYPER GO GO: John Peel and eight things to do after an unconference

John Peel once said Punk’s great lesson was that anyone could do it.

All you had to do was knock over a phone box, sell your motorbike and you had enough cash for a day in a studio and 500 7″ singles.

It’s those words that struck me after Hyperlocal Govcamp West Midlands in Walsall.

Run on a shoestring, powered by enthusiasm, favours and goodwill it saw 70 people from across the local government, hyperlocal blogging and open data communities come together in Walsall.

It should never have got off the ground. Once off the ground it should have crashed. Several times. That it stayed airborne should make all those who came proud.

At an unconference there can be a massive surge of ideas powered by conversation and debate. It’s a chance to think and be creative.

All that’s great but is that it?

What’s next?

In the few days after the event, a new hyperlocal Pelsall Common People was started by Jayne Howarth, Dave Musson at Solihull Council started to do cool things with Facebook and the organisation I work for Walsall Council started to trial Yammer. That’s a tiny tip of a large iceberg.

Here’s eight things to do after an unconference.

1. Sit down in a darkened room. If it’s been any good your head is filled with ace ideas and you’ll need a good lie down.

2. Blog. It’s one of the best ways to get your head around an idea. Besides. Everyone loves a sharer.

3. Don’t be despondent. If the unconference has been really good you’ll experience mild depression three days later. It’s the ambition – reality axis. Don’t worry. See 4.

4. Do a small thing. Take out a Flickr account. Go and set-up a Posterous blog. You don’t have to add content just yet but you’ve feel a whole lot better.

5. Catch up. Read the blogs and presentations from sessions you couldn’t get to.

6. Stage an unconference yourself. No, really. Do. Find a few like minded people and do it yourself. They’re very rewarding.

7. Think of the phrase Just Flipping Do It. Write it on your pump bag if you like. JFDI It’s a good motto for life.

8. Think of it as training and not a jolly out of the office. Although if they serve cake it should be a fun experience.

I’ve long thought an unconference works short term and long term. It’s the ideas you can do straight away and it’s the slow burning suggestions that strike you 12 months down the line.

Do people have to wait for permission or someone else to create a bargovcamp?

Of course not. You can run one too. It would be hugely cool if from Hyperlocal Govcamp people were inspired to do it themselves.

To continue flogging the Punk analogy, when The Sex Pistols first played Manchester half the audience went out and formed bands. We got Joy Division, New Order, and The Buzzcocks. That we got Simply Red too shouldn’t be held against it.

For my money, and stay with me here, Localgovcamp in Birmingham was a local government equivalent of the Sex Pistols gig because a slew of inspirational things, events and projects came out of it.

Your unconference DIY toolkit

Dave Briggs’ guide to setting up an unconference we found indispensible.

Andy Mabbett said he’d blog on the things we learned and when he does I’ll insert the link [here].

There’ll also be a collection of resources from #hyperwm [here] very soon.

You can look at the images taken on the day at the #hyperwm Flickr group here.

John Popham points out here that an unconference is a cheap way of training in an era of austerity.

TWO TRIBES: What should the blogger – press officer relationship look like?

Jerry Springer built a TV career by making people in dysfunctional relationships sit down and talk to each other.

With burly minders flanking the stage Billie-Jo and her ex-lover Seth from an Arkansas trailer park would set-to in front of a studio audience.

Gripping stuff it was too, but you had this feeling nothing would change.

Two parties in a sometimes strained relationship came together at Hyperlocal Govcamp West Midlands in Walsall.

The session ‘What does a good blogger – press officer relationship look like?’ saw bloggers sit down with press officers.

For some, it was the first time they’d ever spoke to the other side.

Like a parish pump Relate, there were sometimes a few choice words. But unlike the warring couples on TV there was a growing appreciation of the points of view.

It’s a session that has been extensively covered.

Local government officer Simon Gray, who is not from communications, blogged brilliantly about the session here. When he said neither side appeared with full credit, he’s right.

He’s also dead right in calling on both sides to cut the other some slack.

Paul Bradshaw writing a guest post for Podnosh made some excellent points in how local government should make information easier to access.

Mike Rawlins, of Talk About Local, who also contributes to Pits N Pots in Stoke-on-Trent has written an excellent post from his perspective on this and dead badgers and does, as Simon suggests, cut some slack.

Paul Bradshaw wrote a good post from the session focussing on the call from bloggers to make information more easy to access.

Sasha Taylor has also blogged from the session from a police perspective.

Twelve months ago I wrote a blog post on how the blogger – press office relationship was a source of conflict.

The 10 points I wrote then I still stand by. The full post is here. The edited highlights are boiled down to this

FIVE THINGS A PRESS OFFICE CAN DO:

  1. Treat them as journalists.
  2. Put them on press release mailing lists.
  3. Use blog comment boxes as a press officer.
  4. Accept not everything bloggers write is going to be favourable. Complain politely – and constructively – if things are wrong.
  5. Respect what bloggers do.

FIVE SUGGESTIONS FOR BLOGGERS:

  1. If you have courage of your conviction put your name to what you do you’ll find your voice getting heard far better.
  2. Don’t be afraid to check stories.
  3. Respect press officers. They have a job to do too.
  4. Be accurate. The same rules for newspapers apply to blogs.
  5. Buy a copy of McNae’s Essential Law For Journalists to save your life and potentially your house.

But listening to the both sides talk at the session, there’s also a few things a bright press officer can do.

1.  Create blog friendly content – A conventional press release is tailored for the print media. That’s not necessarily blog-friendly. A short film posted to YouTube or Vimeo is. A two minute film to explain with an interview the points made in the release would work.

2. Add pics as a matter of course – Even if it’s a stock pic. Mike Rawlins of Talk About Local made the point that there is a demand for images. They’re going to source a pic from Google images anyway. Why not provide a good one?

3. Judge when to respond – the excellent Michael Grimes of the Citizenship Foundation re-purposed the US military’s flowchart of engagement with bloggers. It’s good advice when to engage and when to ignore the internet troll.

4. Build relationships – In print media you know you’ll get a better story about countryside placing it with a reporter who is passionate about green issues. So why not do it online too?

5. Put talking to bloggers in black and white. Make it a policy decision. Here’s one from Wolverhampton Homes to show you how.

6. Learn about open data. It’s not a geek topic anymore. It’s come into the mainstream and bloggers are at the forefront. Local data advisor and hyperlocal blogger Will Perrin has pointed out that press officers will need excel skills. Why? Because you’ll need to interrogate data sets just as you’ll need to leaf through council minutes.

Creative commons credits:

No papers today – Katmere http://www.flickr.com/photos/katmere/51065495/sizes/m/in/photostream/

Antique clippings – D Sharon Pruitt http://www.flickr.com/photos/pinksherbet/4799271086/


BAR CAMP: What’s this Hyperlocal Govcamp West Midlands?

Some of the best ideas are dreamt up in a pub or over tea and cake.

Many of those pearls just never get past the beermat scribble stage.

Once me and a mate had the idea for beeridea.com. This would have been a site to sanity test great pub ideas that may have emerged after pint number five.

It never got off the ground.

One wheeze that has got out of the pub is Hyperlocal Govcamp West Midlands.

Staged at Walsall College on October 6 the aim is to be a half day unconference for local government with added flavour.

It’s followed by an uncurry. And beer, naturally.

Who is behind it? some bright people from local government and hyperlocal blogging. Namely, Simon Whitehouse of Digital Birmingham, Stuart Harrison of Lichfield Council, Andy Mabbett of Birmingham City Council and Mike Rawlins of Talk About Local. And me.

What’s the added flavour?

Two things: first, hyperlocal bloggers. These are either an important emerging news platform or untrained citizen journalists playing fast and loose with the law. Depends who you talk to.

The second? The open data movement. Once dismissed as box bedroom anoraks they are now slowly making an impact. In time this will be massive, I’m convinced of this.

For me, in Autumn 2010 Local government people, hyperlocal bloggers and open data geeks are at three points of the same Venn diagram.

It doesn’t make any sense to stage an event that doesn’t incorporate those elements.

The trick, if we can achieve it, is getting the three elements to talk and understand more.

Why a half day? We thought it interesting to see if the unconference format could fit into the day job. Events on a Saturday have worked well in the past but they attract the deeply committed. Would a mid-week event expose the 9 to 5-ers to inspiring ideas?

What is an unconference? It’s an informal conference that allows the agenda to be chosen on the day. I’ve lost count of the number of people who look back at Localgovcamp in Birmingham in 2009 as being a major source of inspiration.

Why Walsall? We’re from the West Midlands and the thinking was it may be good to do something in one of the Black Country boroughs. It’s also a town that does some surprsingly good things online.

Why Walsall College? Because they’re very nice people and they’ve got a Star Trek-esque 100 meg broadband.

Who are the nice sponsors who are allowing this to happen? Big hand for Public Sector Forum, Jadu CMS and Local Government Improvement and Delivery (formerly IdEA). Also very supportive have been: Replenish New Media, Talk About Local, Vicky Sargent at Boilerhouse, SOCITM, Walsall Council, Digital Birmingham, Birmingham City Council and Lichfield Council. And Russell at Walsall College.

What resources are there?

Here is the eventbrite: Ticket info and sponsors.

Here is the Google map: Where it is and where to park.

Here is the govcamp discussion page Right here.

What is an unconference? This is what wikipedia says.

How to run a govcamp The Dave Briggs guide

Yes, but what does an unconference actually look like? Here is localgovcamp in Birmingham.

Here are a couple of places to go in Walsall if you’ve never been before. New Art Gallery Walsall and the Leather Museum (it’s right next to the venue. The cake is very good.)

Creative commons credits:

Logo: James Clarke of Replenish New Media

Walsall College: Dan Slee

Andy Mabbett and Dave Briggs: Jamie Garner

GOAL: What a Turkish football team’s Facebook can teach local government

It should be a quiz question: ‘Who is the biggest football team in the world on Facebook?’

You’d be forgiven for thinking it’s a major power of world football like Barcelona, Manchester United or Stoke City.

Here’s the surprise answer: Galatasaray.

Galatasaray? They’re a Turkish team formed in 1905. They’ve never won the European Cup but have a passionate army of supporters.

A third of all Turks support the team in a country that is the fourth largest on Facebook. That’s not even counting the huge world wide diaspora of Turks.

In 1993, Galatasaray supporters in a firey stadium of noise, flags, chants and flares met Manchester United with the banner: ‘Welcome To Hell!

In September 2010, 16 months after they set-up a Facebook page they had 4.5 million followers.

There’s a great blog in The Independent on how they did it. You can read the original here.

But whats this got to do with local government?

Because a Turkish football team and its fans have come across some universal truths that can work for other areas.

Here are four killer quotes from one of the club’s online team Ebubekir Kaplan that sum up the success….

INFORMATION: “They trust in us to give them information directly we respect their need and desire to know things directly from the club.”

SOCIAL: “Turkish people want to be socialable via Facebook and we’re using the right tools to reach them.”

FANS: “Players come and go, managers come and go, club officials come and go, but fans are constant. They’re the most important people.”

LISTEN: “We have to listen to supporters under all circumstances. So the main value is an outlet for the fans, and for communication with the fans.”

Okay, so maybe people aren’t quite as passionate on the face of it about local government as a football team.

But people DO form a passionate bond with places and that’s where the lessons start to come into play.

People may love their park, love their favourite bit of countryside or maybe their library.

Maybe they’re passionate about a venue or a museum or more to the point an exhibition at the museum.

Would activity on Facebook before and during help capture memories on an exhibition on coal mining in the Black Country, for example?

EDIT: From Istanbul on Twitter @kaanozkan_ wishes to point out that Galatasaray won the UEFA Cup beating Arsenal in 2000. Disliking Arsenal as I do – but not all their supporters – I’m happy to point that fact out : )

Creative Commons:

Curoninja: Fan Cop http://www.flickr.com/photos/curoninja/777611157/in/faves-danieldslee/#

Dan Slee: Pompey http://www.flickr.com/photos/danieldslee/4396957091/in/set-72157624572975462/

Striker Buzz Matrix: Galatasaray fire writing system http://commons.wikimedia.org/wiki/File:Galatasaray_fire_writing_system.jpg

BETTER CONNECTED: Case study: How a community festival used social media – with 4 extra ideas for next year

Get out of the social media bubble, talk to real people and you may be surprised.

Digital skills may be valuable online but offline they’re part of a mix of things needed to make an event work.

One blogger has argued that its such a part of her life she didn’t think of ‘social media’ as such anymore. It’s part of life.

That’s fine for digital natives. But that’s not the case for people like Walsall artist Alan Cheeseman.

Together with a team of like-minded volunteers he helped stage a festival in the Caldmore in Walsall in the West Midlands.

Walsall Council chipped in with funding and support. So did social housing provider whg, the National Lottery and one or two other places.

Where’s Caldmore? First, it’s pronounced karma. Narrow Victorian terraced streets crowd around a small green hardly big enough to host a cricket square. Legend has it that Boy George lived there in his Walsall days.

Sari shops, balti houses, pubs and shops that sell cheap calls to the Indian sub-continent dominate the shopping area.

It’s a place where migrant workers settled amongst the indiginous English to take low-paid jobs in factories. The communities have remained while the factories they came to have gone to the wall.

It’s a place a mile square of three churches, a mosque and a Sikh temple.

It suffers from deprivation, crime and suffers the stigma of a prostitution problem that has eased.

But as the Caldmore Village Festival shows, the place has a powerful resilience and a creative and community-minded people.

In part its scores of micro-communities around the mosque, the church, the pub or the temple.

For this event they came together.

More than 11,000 came to 15 venues across three days for the festival.

Kibadi, Bollywood dancing, live music and dance brought people in. So did the Pakistani sport of stone lifting. An amazing sight where men lift carved stone.

Ask Alan what made it worth while and its not the numbers that excite him. It’s the little stories. It’s getting the tearaway kid to put a volunteer’s orange bib on and give him what could be the first piece of responsibility he’s ever known.

But what role did social media have in all this?

“Things like the internet. That’s for educated people really, isn’t it?” says Alan.

“I’m not sure how much of what we did actually helped.”

It’s a fair point and you have to admire Alan’s honesty.

In Walsall,the percentage of people online every day is below the national average of 60 per cent.

Caldmore is the place the Talk About Local project was invented for.

An initiative to bridge the digital divide and equip communities with an online voice the initiative trained Alan and set him up on a blog.

Sessions open to all backgrounds were run at a neighbourhood resource called Firstbase by community worker Stuart Ashmore where the basics of WordPress were explained.

As a tool for communities this blogging platform is as powerful as a printing press in the 19th century.

Easy to use and simple to master it gives an online presence to anyone with an internet connection.

Alan explained: “We used the blog. We’d update it maybe once a month and we had links to it coming from around 50 other sites.”

Alan was quietly impressed at the digital waves he did make: “I was quite suprised to see 1,000 hits in the week before the festival started.”

But as Alan says the main lesson is to see digital as just one part of the jigsaw. That’s something some forget. It may reach some people. It won’t reach everyone. So what does?

“Networking helps,” says Alan. “A piece in the local paper helps. So do leaflets.

“We made contact with several organisations and we found that their agenda was similar to ours in many places.

“But face to face is really helpful too. It is like a jigsaw. By doing several things you’ll reach a lot of people.”

In effect, Alan was doing the things that work on the web in the real world.

The message to the online community? Online is part of the answer. It’s not the answer on its own.

Or to put it simply, the equation is this:

Face-to-face + networking + leaflets + digital + newspaper support + community groups + public sector + council staff + ward councillors = a successful community event

The Caldmore Village Festival’s digital footprint…

Blogging – A WordPress blog with monthly updates.

Flickr – Walsall’s Flickr group members were invited along to the event too  were made welcome. Some amazing pictures came out of it. A group was created as a repository for images.

Plug into the blogging eco-system – Walsall news aggregator The Yam Yam – named after the way Walsall people are supposed to speak – plugged the event through its website, it’s Twitter and Facebook streams.

Twitter support – Walsall Council Twitter stream @walsallcouncil linked to new blog posts.

Link support – Links to the blog ended up on around 50 sites.

YouTube – A short film of the stone lifting attraction helped raise the profile.

Ideas for future online activity…

1. Twitter — A face to the organisation on the @hotelalpha9 would work brilliantly. Or simply a festival stream.

2. Facebook — In Walsall, Facebook is the platform of choice with 197,000 people registered in a 10 mile radius. A fan page for the festival will capture that support.

3. Flickr — Use the images from year one to promote year two. Bring the Flickr group back for a second year.

4. Foursquare — Add the venues to the geo-location game. Leave tips for things to do.

Creative commons pics:

Swissrolli: Police officer: http://www.flickr.com/photos/swissrolli/4673534659/in/pool-caldmorefestival

Stuart Williams: Wigs: http://www.flickr.com/photos/swilliams2001/4656475393/sizes/s/in/pool-1470631@N22/

Stuart Williams: Parade: http://www.flickr.com/photos/swilliams2001/4656478577/in/pool-caldmorefestival

Stuart Williams: Drummer: http://www.flickr.com/photos/swilliams2001/4656478577/in/pool-caldmorefestival