SOCIAL MEDIA FOR ELECTED MEMBERS

Getting ahead online when you are in or seeking office

Online training

Social media for elected members

When Barack Obama won in 2008 he used 15 different social channels to help him get the edge and herald a new era in politics.

Today, social media is a fundamental part of being an elected member both in office and in campaign mode.

When I was in local government, I set-up one of the first hundred government Twitter accounts anywhere in the world.

When I was with comms2point0, I wrote the first social media guidelines for elected members for elected members in England as well as the guidelines for elected members in Scotland through the Improvement Service.

I’ve used my experience in social media and in training elected members to create a 90-minute online session to give candidates and councillors the edge.

For candidatyes and elected members, the session will educate, inform and take the fear out of what is increasingly an essential channel. You’ll learn how to listen, spot case work and take the temperature. You’ll learn how to tell people what you are doing. You’ll also have some proven strategies to hand comment, criticism and abuse.

As this download shows, there is more to using social media than just posting a press release.

The ground we’ll cover

The basics: what is social media? What the basic principles are.

What the social media platforms in the UK are. What the leading channels are and where audiences are.

How connected people are. We’ll look at digital connectivity between urban and rural based on Ofcom data.

The key role Facebook groups play. Two thirds of all Facebook users are members of groups./ We’ll look at how to spot the good, the bad and how to talk to people.

The role of Twitter. Much beloved by some we’ll look at where this fits into the wider landscape.

Social media in a campaign. We’ll look at where social media fits into a campaign which has telephone, email, leaflets and doorstepping.

We’ll look at how to create content that’s going to work on Facebook and Twitter. We’ll look at what works and what doesn’t.

We’ll look at how to avoid legal and standards board issues. How to stay on the right side of the law.

We’ll look at strategies for trolls and abuse. We’ll share some tips on how and when to engage and what to do if you’re trolled.

To book or for more information

I can deliver over Zoom or over your Teams or whatever works.

For more information and to have a chat drop me a line.

Latest Posts

CHAIN LINK: What a decent Twitter thread looks like

“Don’t hate the player,” I tell people “hate the game.” I tend to do this during training when I’m running through the Twitter algorithm. You see, Twitter has been run by an algorithm for several years and it’s an algorithm that wants you to stick around as long as possible. So, as a result it …

NEWS LIST: Here’s how big local news brands in the UK now are online

This is useful, a list of online audiences for news organisations. Press Gazette published this list for March 2022 online here. Why its useful is that it looks at national titles and local titles equally. They’re not newspapers anymore, either. They are news brands That embraces the fact that they’re often in print (declining) but …

TIKTOK: Six top tips from a public sector comms team who are smashing it

TikTok is no longer a fringe platform. It’s becoming mainstream. Amongst the vanguard of the public sector are South Yorkshire Fire and Rescue who now have 100,000 followers. In this post he shares some of the secrets of their success. by Jack Grasby Eight months ago me and my colleague Zander decided to take a …

DAFT COMMS: ‘Can you send an all staff email? Someone has taken the scissors from the post room and I need them back.’

Every now and then I’ll crowdsource daft requests made to comms people. I thought it high time to ask the same question again of the 6,500 Public Sector Comms Headspace.  Here you go. Can you beat this?  Daft comms requests “Can you make this go viral at 2pm on Wednesday?” – Lucy Salvage. “The man …

Loading…

Something went wrong. Please refresh the page and/or try again.

Follow Me

Get new content delivered directly to your inbox.

%d bloggers like this: