Getting up to speed on dealing with the media
The traditional media hasn’t died… it’s changed.
Ofcom research shows three quarters of under 24’s get their COVID-19 news from traditional media. That rises to more than 90 per cent for over 65s.
So, TV, radio and local news titles remain an important part of the media landscape.
How we get news has radically changed.
The ESSENTIAL MEDIA SKILLS workshop aims to track the changes and give you confidence and strategies for reactive and pro-active media relations.
We’ll look at lived experience, current practices, published research and unique research.
When you’ve got good news for a journalist or if they’ve got awkward questions for you, this is for you.
WHAT YOU’LL LEARN
Spread across three sessions the workshop will be delivered online so it fits into a busy day.
There will also be a strong practical element to the programme.
Session 1: Pro-active (2 hours)
How to assess the readership online and offline of media in your area.
Learn what a journalist wants.
Learn how to sell-in an idea.
Find out how to create content to get a journalist interested.
How to evaluate.
How to create a process for this.
Session 2: Reactive (2 hours)
How to answer a media query and create a replicable and auditable process.
How to create a statement.
How to brief an interviewee.
How to run a news conference.
How to make a complaint.
Session 3: Practical (1 hour)
We’ll look back at what we’ve learned and run through a practical exercise to re-inforce what we’ve learned.
Who is this for?
- People who work in in-house public sector comms teams who need to refresh their skills.
- People with limited experience who need to include media relations as part of a wider skills set.
Who is the trainer?
Dan Slee has more than 20 years experience working for and with the media both as a journalist and as a member of a public sector communications team. He’s worked with current broadcast and print journalists to refine the learning.
“Dan’s training delivered some really practical advice for NHS comms people across the North East on working with the local media. Many younger professionals can be apprehensive about media relations and these valuable sessions helped boost confidence, understand the rules of the road and gain a genuine insight into liaising with the press. The short, focussed sessions brought teams together virtually and gave them an excellent grounding in some of the essential skills they need.”Ross Wigham, deputy director of communications, Northumbria Healthcare NHS Foundation Trust
Programme #1: SOLD OUT
Session 1 Pro-active media relations 1.6.21 9.30am (two hours) Session 2 Re-active media relations 8.6.21 2pm (two hours) Session 3 Practical 15.6.21 9.30am (one hour).
Programme #2: SOLD OUT
Session 1 Pro-active media relations 29.6.21 2.30pm (two hours) Session 2 Re-active media relations 6.7.21 9.30am (two hours) Session 3 Practical 13.7.21 9.30am (one hour).
Programme #3: PLACES AVAILABLE
Session 1 Pro-active media relations 20.9.21 at 9.30am (two hours) Session 2 Re-active media relations 27.9.21 at 9.30am (two hours) Session 3 Practical 4.10.21 at 9.30am (one hour).
HOW TO BOOK A PLACE ON A WORKSHOP
A place on the programme costs £195 + VAT with a 20 per cent discount for a block booking of five or more. Use the contact form below or email firstname.lastname@example.org to book.
HOW TO ORGANISE IN-HOUSE DELIVERY OF THE SESSIONS
In-house sessions for your team at dates and times to suit you are available with double delivery to allow business continuity. It also means everyone is on the same page. Depending on team size we can run the each session at 90 minutes to make them more interactive.
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“Dan’s courses are awesome – they’ve been vital in helping keep the knowledge and skills of me, and those of my teams, up-to-date and relevant for the job we need to do. The high-quality content is delivered in a way that’s fun and engaging, and means we go back to the day job ready to apply what we’ve learned immediately. A Dan Slee workshop is well worth signing up to as its time, and training budget, well spent.” Bridget Aherne, public sector communications lead and former winner CIPR PR director of the year.
“Dan’s training delivered some really practical advice for NHS comms people across the North East on working with the local media. Many younger professionals can be apprehensive about media relations and these valuable sessions helped boost confidence, understand the rules of the road and gain a genuine insight into liaising with the press. The short, focussed sessions brought teams together virtually and gave them an excellent grounding in some of the essential skills they need.”
Ross Wigham, Deputy Director of Communications, Northumbria Healthcare NHS Foundation Trust