Why good video training matters

It’s important in a changing landscape that you keep up to speed with the right skills to do your job in 2023.

Some things, like comms planning and evaluation, are timeless and remain essential.

Video is transforming how people communicate.

Almost 80 per cent of the internet is video and YouTube is the most popular search engine for under 24s. But how much do comms, PR, marketing, designers and frontline people know about video?

You’d like a hand with that? That’s why my co-trainer and I were the first to offer bespoke training for comms people.

We’ll look at:

  • Being smarter and knowing the video landscape.

  • Helpful insight on optimum video lengths are channel-by-channel.

  • Effective tricks on how best to hold your phone, focus and compose your shot.

  • Plan smarter for more effective video using BBC principles.

  • Shoot a compelling interview using an establishing shot, cutaways.

  • Reach a bigger audience by editing and adding text and subtitles.

  • Add suitable music to add power to your film and know where to find it.

  • What smart budget kit to use to improve your sound.

  • How to stay legally safe with GDPR, copyright law and PSBAR legislation.

  • What best practice looks like.
  • How to record more effectively over Teams and Zoom.
  • How to plan, shoot and deliver effective and engaging live video.


The workshop is delivered by Dan Slee and Julia Higginbottom specially for delivery online.

Julia is an established filmmaker and videographer who has worked across the UK. Dan has helped deliver video training since 2016. He helped pioneer the first workshops to offer training on making films with smartphones and tablets.

Past clients NHS Digital, McDonalds, Home Office, HMRC, Fife Council, Cornwall Council, MacMillan Cancer and Hampshire Fire and Rescue.

The programme is delivered in four bite size two hour sessions delivered across Zoom.

Session #1 Strategy and the basics (2hrs)

– Where video sits in the media landscape.

– Optimum video lengths per platform

– Landscape v Portrait videos

– Basic sound 

– Planning a video and pitching.

– A short shooting practical.

Session #2 Getting started on shooting and editing (2hrs)

– Getting the most out of your smartphone or tablet

– Shooting an interview 

– Building a shot list.

– Shooting cutaways

– Editing.

– A shooting and editing practical  

Session #3 Shooting and editing online over Teams and Zoom (2hrs)

– Shooting with Zoom and Teams

–  A shooting and editing practical  

– Staying legally safe with the accessibility legislation and copyright.

Session #4 Planning and shooting Live video (2hrs) 

– When to shoot Live

– Planning a Live video using BBC principles

– Shooting a Live video in a closed Facebook group

– Using the Streamyard Live app.

As a bonus… tea or coffee?

One of the things I miss from in-person training is the decent refreshments that come with it. So, everyone who signs up has the option to have sent to them a box of Teapigs tea or a bag of specially roasted coffee ground by a specialist coffee maker. That and some stickers, postcards and a Tunnocks teacake.

Programme #25 SOLD OUT

Session #1 12.10.23 1pm-3pm Session #2 13.10.23 10am Session #3 13.10.23 1pm Session #4 20.10.23 10am. Each session is two hours long.

Programme #26 SOLD OUT

Session #1 24.11.23 10am-12pm Session #2 24.11.23 1pm-3pm Session #3 1.12.23 1pm Session #4 10am. Each session is two hours long.

Programme #27 LAST FEW PLACES

Session #1 19.1.24 10am-12pm Session #2 19.1.24 1pm-3pm Session #3 26.1.24 10am-12pm Session #4 1pm-3pm. Each session is two hours long.


“This was the best and most engaging video workshop I’ve been to in my career. Great presenters, compelling content and never a dull moment.” – Michele Jeuken, head of communications, Cornwall Council

“If you’re thinking of adding video to your social output but need some advice, this is the course for you. Packed full of information, useful advice, practical exercises and delivered in an easy, informal way, I can highly recommend!” Claire Jennings, Marketing Officer, Middlesbrough Council

“The video skills course was first class. Everything was explained in easy to understand terms, especially when it came to shooting and editing footage. I came away with a lot more knowledge and confidence to get out there and do it. And the cake was great as well.” Bob Dow, Hub North Scotland



Be like more than 3,000 people who I’ve trained over the past eight years.

Drop me a note on the webform below letting me know which programme and how many spaces you’d like. Or drop an email to


A place on the programme costs £225 + VAT with a 20 per cent discount for a block booking of five or more.


Even better.

Get the whole team on the same page.

In-house sessions for your team at dates and times to suit you are available. Depending on team size we can run the each session at 90 minutes to make them more interactive.

My privacy notice is here.


My privacy notice is here.

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