Getting up to speed with effective bite-size sessions
There’s been more change in the last 12-months than the last decade.
You’ve been busy since 2020 and its not let up.
Comms planning, evaluation, algorithms, ChatGPT, Threads… the list feels overwhelming.
Where can you find the time to get up to speed?
I’ve done the hardwork, the research, the testing so you and your team don’t have to.
In five online sessions that easily fit into your working week I’ll go over the basics of everything you need to know.
Each session will give you what you need to know to help you deliver cutting edge communications. You’ll get slides and resources and access to a video playback of the session.
Someone once asked me if I can run training that covered everything they needed to know to be a good comms person and be up to speed.
This is it.
WHAT YOU’LL LEARN
Five hour-long sessions delivered online on different days as islands of respite in your busy calendar.
Session 1: THE BASICS: THE MEDIA LANDSCAPE, COMMS PLANNING AND EVALUATION (1 hr)
We’ll go through up-to-date research to show you how different demographics are using the media so you can reach the right audience.
Good comms planning starts with the basics. We’ll look at AMEC and GCS principles. We’ll also go through an easy-to-use template to help you know how to plan a campaign and make sure you’re talking to the right people at the right time.
Session 2: CREATING CONTENT: HOW TO USE THE ALGORITHM (90 mins)
You’ll be given a tour of the main platforms and go through the algorithm so you can create better content.
We’ll look at Facebook, Twitter, YouTube, LinkedIn, and Instagram.
You’ll understand what content works so you can shape better content.
Session 3: UNDERSTAND NEW PLATFORMS: TIKTOK, NEXTDOOR, WHATSAPP TOOLS & THREADS (1 hr)
WhatsApp is the third largest platform in the UK while TikTok has more than 12 UK million users. NextDoor has eight million users and growing.
Threads has come from nowhere to capture 100 million global users in seven days.
What are those platforms and how can you connect with them as an organisation?
You’ll look at strategies as well as the TikTok algorithm.
You’ll be up to speed on new, emerging and underused channels.
Session 4: USING FACEBOOK GROUPS TO REACH YOUR AUDIENCE & CHATGPT(1hr)
More than 1.8 billion Facebook users are members of groups.
You’ll see five years of research to show why this is important. I’ll show you how to carry out an audit and how to connect with Facebook group admins, and be where your audience is.
You’ll also have a basic introductuion to ChatGPT so you can see where it can fit into your work flow.
Session 5: WHEN TO ENGAGE AND HOW TO DEAL WITH ONLINE COMMENT, CRITICISM AND ABUSE (1 hr)
When to engage and when to take action needs to be in the armoury of every comms person especially if they’re dealing with social media comments.
How to rota, engage, hide, mute and the routes open to you in law to escalate are dealt with here so you can better advise.
Who is this for: Communications, PR and digital comms people looking to improve their skills.
Who the trainer is: Dan Slee is a digital communications consultant with more than 20 years experience working for and with the media. He worked in local government communications before going freelance in 2013. He has helped train more than 3,000 people from more than 600 organisations over the past nine years.
How to take part: You can join a public workshop or you can bring me in to deliver the training for your team. With this, online sessions are extended to 90-minutes to allow for extra questions and debate. Scroll down and drop me a note through the web form at the bottom of the page.
As a bonus… tea or coffee?
One of the things I miss from in-person training is the decent refreshments that come with it. So, everyone who signs up has the option to have sent to them a box of Teapigs tea or a bag of specially roasted coffee ground by a specialist coffee maker. That and some stickers, postcards and a Tunnocks teacake.
Programme #49 SOLD OUT
Session 1 30.10.23 10am Session 2 6.11.23 10am Session 3 27.11.23 10am Session 4 7.12.23 1pm Session 5 15.12.23 1pm. Each session lasts 60 minutes apart from session 2 which lasts 90 minutes.
Programme #50 SOLD OUT
Session 1 4.12.23 10am Session 2 11.12.23 10am Session 3 12.12.23 1pm Session 4 18.12.23 10am Session 5 19.12.23 1pm. Each session lasts 60 minutes apart from session 2 which lasts 90 minutes.
Programme #51 NEW
Session 1 23.1.23 10am Session 2 30.1.23 10am Session 3 6.2.23 10am Session 4 12.2.23 10am Session 5 20.2.23 10am. Each session lasts 60 minutes apart from session 2 which lasts 90 minutes.
“Dan ran a series of workshops both in person and online for our team, focusing on various areas of comms and engagement. Our whole team attended, and it enabled us to have some impactful conversations about how we currently worked and the potential of where we can develop. With his guidance and insight, we have been able to explore how to enhance our team’s output and get the best from our comms channels.”
Hannah Woollven, digital communications manager, Portsmouth Hospitals University NHS Trust
Dan’s training gave our team a really good overview of the current digital comms and media landscape – it feels like I’ve been brought up to speed with modern times! Lots of useful takeaways to help improve the way we communicate with people and a really engaging training style. Thank you Dan!
Caroline Rowe, Head of Communications and Engagement, NHS North Central London Integrated Care Board
HOW TO BOOK A PLACE ON A WORKSHOP
Drop me a note on the webform below letting me know which programme and how many spaces you’d like.
Or drop an email to firstname.lastname@example.org.
I’ll take it from there for you.
A place on the programme costs £225 + VAT. An invoice settled by BACS or credit card are fine.
ORGANISE IN-HOUSE DELIVERY OF THE SESSIONS
Get the whole team on the same page.
In-house sessions for your team at dates and times to suit you are available. Depending on team size we can run the each session at 90 minutes to make them more interactive.
Drop me a line on the webform below.
My privacy notice is here.
DROP ME A LINE ON THE WEBFORM
“Dan is an experienced and knowledgeable communications professional who delivers training in an open accessible way. He makes the difficult easy and I highly recommend him.”
Peter Holt, Assistant Chief Executive, South Northamptonshire Council and CIPR committee member.
“A great opportunity to step away from the crazy day job and just take a deep breath and think about how we’re doing comms and where we can make small changes to have much bigger impact. Also, a good chance to brainstorm some ideas and look at what others are doing. Dan is a great guide and his knowledge and experience is always welcome and respected. Thoroughly enjoyable and refreshing.”
Lou Spolton, communications manager, North Northamptonshire Council
“The quality and relevance of Dan’s training is remarkable. His knowledge and experience is expertly transferred to anyone attending his courses and above all, it is all extremely practical.”
David Grindlay, team leader communications, Falkirk Council
Great bitesize course that focuses on the very latest for public sector social media and ways to combat the key things that keep comms people up at night. Always find Dan’s insights really useful and they help me massively in my day job.”
Kara Skehan – Freelance Marketer, Yorkshire Medical Marketing
“Not only did I really enjoy the sessions, thanks to Dan’s friendly and accessible delivery, but I learned a lot. The sessions not only sparked new ideas, but also reaffirmed things I’m doing and gave me the confidence to continue to experiment in my role as a digital communicator. – James Clarke Thanks again for running these Dan!”
James Clarke, Replenish New Media