“Yammer?” a colleague once asked, “isn’t that a Black Country word?”
Actually, no. It’s a web-based platform to allow people from the same organisation to talk to each other.
Used by 80,000 comanies as of Septrember 2010, it’s a way of sharing ideas, links to useful websites and for asking for help to crack a problem.
You need your organisation’s email address to access it so it’s a walled garden to allow discussion that cuts across directorates and teams.
The best thing of all?
It’s free.
It’s been used at Walsall Council since October last year when members of the communications team Kev Dwyer and Mel Lee came across it at the Hyperlocal Govcamp held in Walsall. Our head of communications Darren Caveney saw the value in it straight away.
In the first five months more than 600 people have signed up from around 8,000 employees.
Isn’t this just a glorified water cooler where people talk about last night’s telly?
Actually, no.
There’s a string of useful discussions.
Webteam members asking for feedback on how our website header should look like.
Transport asking what people thought of bus lanes.
A link to a Guardian Society piece on what hyperlocal blogs are.
A link to a blog written by a Cambridgeshire County Council officer on localism.
A thread on heavy imminent snow and best routes out Walsall.
A discussion on what planning pages should look like.
STATS ON HOW YAMMER IS WORKING…
We took a snapshot of 27 days of Yammer activity at Walsall Council from December 2010 and January 2011.
What we found were people busily innovating. Of the sample of 188 posts and comments:
82 per cent were work related
17 per cent were non-work.
Of the non-work posts, a third were about snow, information they’d seen in the staff e-mail Weekly Bulletin, on the intranet or were New Year greetings.
Not one was about Saturday night TV. Not one.
That compares favourably to the amount of time spent off-topic in some meetings.
Of all activity:
37 per cent were posts
63 per cent were comments.
What were the work-related topics about?
61 per cent were about proposed policy ideas.
For example, how a new operating model should look or what should happen to a new initiative should look.
Some were happy to ask for input while others were an update on what their team were working on.
22 per cent were on actual policy.
Such as an update on new sickness arrangements.
10 per cent were posting links.
A useful website, page on the council website or blog, such as a news story on how smart phones are having an impact.
0 per cent were abusive.
Not a single post on any subject was intemperate or even remotely threatening the code of conduct. That’s important to know and shoots down an early worry.
The regular cry ‘we need to be better at communicating with each other’ has never been louder.
Yammer is proving one way to do it. It won’t do it on it’s own but it is a powerful tool.
So, there I was one morning watching TV coverage of protests in Egypt.
Across the cornflakes I’m seeing a bulletin with overnight pitched battles in Tahrir Square on the news.
This square in Cairo has been the symbolic battleground. Pro-democracy protestors hold it. The President’s men want them out.
Stones, bottles get thrown to dislodge them. Snipers too but the protestors hold on by their finger tips.
Checking Twitter the hashtag #egypt is filled with news reports, pictures and messages.
One catches my eye. A man proud that he knows one of the protestors who is there on the ground.
I retweet it thinking there may be people who follow me interested.
Minutes later one of those whose name I retweeted thanks me and several others for this act.
Let’s get this straight.
One of the protestors in Tahrir Square who has been fighting for what he believes in sends me a tweet to say ‘thank you.’.
The historian in me can’t handle that.
The geek in me is amazed.
What would a tweet from the French Revolution look like? Would @marieantoinette RT Let them eat #cake…?
But this is the 21st century, baby.
Now, those protestors are not figures on a screen. I know one of their names and contact – fleetingly – has been made. It’s Manal Hassan. His Twitter name is @manal. He is from Cairo.
I know in years to come what I’m saying now will seem as naïve as the school teacher who marvels at the photograph from the Crimean War.
Twitter, Facebook, YouTube and Twitpics are the first draft of history.
I see that.
I’m now just hoping for a peaceful outcome. And I’m hoping Manal is alright.
It’s always good to show people Twitter when they don’t use it themselves.
Isn’t Twitter Stephen Fry talking about his tea? Isn’t it a load of noise? Isn’t it a waste of time?
I was sat with two people who don’t get Twitter.
Instead of explaining, I asked Twitter a question. It’s sometimes amazing the response you get.
I posted the following question:
Then several people started to chip in with what they thought.
@Mike_Rawlins posted something daft about #brewcamp. This is an event I’m looking to do with Mike and a few others.
Then @adrielhampton posted. It can amplify what matters to you. When I showed them his Twitter profile they started to get interested.
“He’s from America,” one said. “How do you know him?”
Through Twitter I told them.
“So who is Will Perrin?” they ask.
“Oh, he created the e-petition platform at 10 Downing Street. He does Talk About Local. They support hyperlocal blogs.”
I show them some hyperlocal sites they’ve not seen before.
I talk about Pits n Pots in Stoke-on-Trent and a few others.
We talked about how we could use the platform for the council.
Minutes passed.
I log back onto Twitter and there were a stack more replies waiting.
“Are they interested in anything?” one posted. “Find experts in that. Fast. Find their friends. Find themselves.”
It’s all good stuff.
Their faces change from confusion to awe.
“I’m starting to see the point now,” one said.
I show them hashtags. I show them how I can find out what’s happening at Stoke City, in local government and I show them the UK Govcamp hashtag #ukgc11.
I show them #xfactor because that’s a TV show that one likes.
I tell them that you can watch TV and get a real time running commentary on the programme you are watching via Twitter.
That gypsy wessing fly-on-the-wall programme they were talking about. I heard all that on Twitter and I hadn’t even got the telly on.
I navigate back to Twitter.
US people who specialise in emergency planning had started to contribute.
“Situational awareness, direct connectivity to public, better engagement,” one tweeted.
“Wow,” my colleague said.
One tweeter reminded me of the @savebenno campaign on Twitter.
What was that?
That was a campaign to highlight the unfair dismissal of a 2nd XI village cricket skipper.
It ended up with the team I was playing for playing a Save Benno XI.
We’re fortunate our head of communications Darren Caveney and head of press and PR Kim Neville were quick to spot the potential.
More than 6,000 tweets on and there are a series of lessons we’ve learned.
In one of the first blogs I ever wrote I talked of the 27 things that work on a local government Twitter stream.
For a presentation at LG Comms in Nottingham I boiled that down to 12 key lessons.
The slides are available on slideshare (click the link above).
#12 LESSONS FOR USING TWITTER IN LOCAL GOVERNMENT
#1: Realise that the landscape has changed (and your skills need to too.) You know that a few years ago that writing a press release and booking a photo call was enough? That’s still a great skill. But you need other things too.
#2: The channels of communication have changed. In the old days there was the newspapers. Maybe the radio. Every now and then TV would show up and it would be a really big thing. They’re still there. In some cases just or not at all. It’s just that people get their news in different ways now. Remember, Facebook is the fourth biggest news site on the internet.
#3: Learn the language of the platform first (by messing about with it yourself.) When you start to use Twitter – or any other platform – you’ll notice that there is a different way of talking to people. It’s a lot more relaxed and conversational. Get to know how things work under your own name. Once you build some confidence up you’ll be up to speed on how to use it for your organisation.
#4: You can’t control the message. It’s a big one for press officers this. In the old days there may have been key messages. There’s still things you want to say. Just realise that this stuff works as a conversation. So be conversational.
#5: It’s okay to be a human voice. What works best on Twitter is a relaxed tone. It’s not about linking to an RSS feed and tweeting the first 140 characters of a press release. That’s just shouting. A police officer once told me that as a beat officer he would start conversations with people. Then he’d slip in some information he thought may be of help. That’s what Twitter does. It’s probably why many police officers are very good at it.
#6: Link. Share. Retweet. Be web 2.0. It’s okay to retweet. So long as it’s third sector or public sector. Spotted a police witness appeal on Twitter? Link to it. Charity car wash in your borough? Link. Share. Earn social capital. Be a responsible council. Share interesting content.
#7: Take the argument offline. It’s never a good idea to have a row in public. Point people to the place where they can get information that can help. Most non-trolls are fine with this.
#8: Take the re-buttal online. Is your local paper circulating via Twitter a link you have a major issue with? Have they failed to include your statement adequately? Post the statement online. Link to it. Tweet it to them – and your followers.
#9: Service areas work well on Twitter (so be prepared to share). It’s fine for comms to use it. Others can too. There’s no-one better at knowing what’s popular with libraries than librarians. So if your library want to use it, let them. Give them some pointers first.
#10: Have a simple to understand social media policy. A hundred pages won’t work. Something that fits into a screen does. Make it simple.
#11: Make sure it connects with other channels of communications. Write the press release. Send it. But also send it via your other channels too.
#12: Cut, past and send your positive feedback to off-line officers. It’s amazing how effective this is at breaking down barriers to social media. If you are doing something residents approve of they will thank you for it.
Hat tip: Nick Booth who first told us about Twitter and what it could do.
There’s a great quote about learning not being compulsory, but neither is survival.
For the public sector learning and survival are vital in 2011.
No doubt, there’s a place for paid training.
But 2011 will be the year unconference as they expand in size and number.
What’s a barcamp? It’s bright like minded people coming together, booking a venue and running some sessions to exchange ideas.
UK Govcamp in London drew more than 170. It created an explosion of inspiring thinking on the day and after.
For this organisers Dave Briggs and Steph Gray need to be revered as heroes.
But that’s not enough for them. Oh, no. They’ve gone and created More Open. A fund to help start-up barcamps in other parts of the country. What a pair of dazzling gents.
Shropcamp is one of the first to benefit. Others will follow.
Last October I joined Si Whitehouse, Stuart Harrison, Andy Mabbett and Mike Rawlins to put on the comfortably laid back and low level Hyperlocal Govcamp West Midlands.
Around 70 people came on a Wednesday afternoon to Walsall College with tweets and reaching a potential audience through the #hyperwm hashtag we were surprised to learn of 56,000.
Now, I don’t for one minute suggest we’re now fully fledged event planners after one gig. Nor is what we did remotely in the same ballpark as UK Govcamp.
But that’s the point. It wasn’t trying to be. We just fancied doing something in our part of the world that we’d want to go to.
So, in the spirit of doing and sharing here are some things we learned. It feels like the right time to post this.
PLAN AN IDEA
1) Have an idea. Kick it around with some conspirators. If it stands up to the scrutiny of a couple of people you’re on a winner. Rope them in too. It’s good to share.
2) Think of a list of people you’d like to be there. Get their support for the idea. Now you’re on your way.
4) Think of a name for your event. Get yourself a Twitter account. Spread the word. Don’t wait until you have a venue or location. A name will do at first.
5) Get yourself a presence on the UK govcamps site that requires sign-up. There’s already a community of people there.
6) Get yourself a basic WordPress site to host a Google map with venue, parking and other locations.
7) Use your Twitter to flag up potential sessions and sponsors. Build momentum.
8. Use your offline contacts to raise interest. Email. Talk. Cajole. Enthuse.
PLAN A VENUE
9) Get a venue within striking distance of a train station if you possibly can.
10) Use any contacts you may have to get it at cheap rate or free. Is there a public sector venue that fits the bill?
11) Rolling tea and coffee is a must. Catering is a cherry on top bonus, frankly. It’s 2011.
12) If it’s a public sector thing, think of a venue near a council building.
13) Having it away from the council itself is liberating. It helps people loosen up and makes it a slightly non-work thing.
PLAN SPONSORS
14) Briggs’ guide wisely suggests banging the drum with web companies. There may be some public sector cash knocking around too.
PLAN A DATE
15) There’s a debate on what works best. A Saturday? You may get people who can’t come along midweek. Midweek? You’ll make it part of the day job for less committed nine to fivers. There’s a role for both. Friday isn’t always great, apparently.
16) How about the length of it? All day or half day? How about a post event drink too? You may find people want to chat a bit afterwards.
PLAN TO GET PEOPLE TO COME
17) Use Eventbrite for tickets. Release them in batches to build up a sense of momentum. Give a build-up via Twitter to each release.
18) DM people to invite them to sign up. Don’t think that just because its posted on Twitter at 9am the world is all watching at 9am.
PLAN FOR ON THE DAY
19) Venues often have wifi on lockdown banning access to social media sites. Test what they may offer beforehand.
20) Bring lots of extension cables.
21) Bring sticky labels people can write names on.
22) Have one of your organising team always floating around to sort any problems.
23) Do something different. We invited people to bake a cake.
24) Have a couple of volunteers signing people in. Sounds obvious.
25) You’ll need someone like Andy Mabbett to compare. He’s loud. He has a big beard. He’s good at explaining.
AFTER THE EVENT
26) You’ll need to take the next day off. To recover, but also to capture the resources that have come out of it.
27) You may want to pay for a Tweetreach report to get a seven day snapshot of tweets with your hashtag. It’s handy to see the size of things. It’s also handy to pass on when you’re thanking sponsors.
28) You may want to capture some of the things that came out of the event too. Like Pelsall Common People blog that started in the wake of ours.
29) Have fun. Have fun. Have fun. It’s fun. A bit of work but mainly fun.
This is a basic explanation sprinkled with a few good examples.
What is a Flickr photostream?
Anyone can take out an account free of charge. This let’s you post around 200 images.
Go past 200 and it starts to get trickier and you can’t always see your shots in the one place. Here’s mine as an example. There’s lots of pictures of a place called Beer in Devon. I went there for a week and went a bit bananas with my cheap Fuji camera that cost £70.
Fisherman's cottages posted to the 'Proud of Devon' group.
What’s a Flickr pro account?
For less than £20 a year you get analytics, better tools to upload and the ability to keep your shots in the one place.
How does the social part work?
First, when you create a Flickr stream you can make ‘contacts’. That’s the photo equivalent of a follower on Twitter. Thanks to this route you can see the image stream of your contacts. You can also comment on pictures and favourite them.
What’s a Flickr group?
Anyone with a an account can create a Flickr group on any subject or geographical area they care to. There really are some varied ones that cover all types of hobbies and interest. Big fan of canals, Roman history or gritters? There are groups for you, believe it or not.
Should a council create a geographical Flickr group?
There’s no reason why not but you may want to check to see if there’s not already one.
In Walsall, where I work, there is an excellent Flickr group who work with the council already. There’s no need to create an area-themed one.
But, heck. What do we call it?
Try and avoid the word ‘council’ if at all possible. It turns people off. Proud of Devon which is set up by Devon County Council is a perfect name with some great images.
What does a good geographical council Flickr group look like?
Brighton & Hove City Council with more than 1,100 items and more than 80 members is a worth a look. Not sure about including the word ‘council’ in the title.
However, it also runs in parallel to the long established Brighton group with almost four times as many members and a staggering 56,000 images.
There is the argument that if there is a residents’ group already then don’t muscle in and set your own ‘official’ one up.
A good user generated Flickr group is almost always the best one.
Sandwell Council was formed in the 1970s merging West Bromwich, Wednesbury, Tipton, Cradley Heath, Old Hill and Oldbury. While people are proud of their town borough pride is slower to develop.
It’s also a source of photographs with the clearly marked disclaimer telling people that submitting an image means Dudley Council can use it on the web or in print.
What about content forn our photostream? What can we post?
You can post stock images and commissioned shots – if the freelancer who has taken them is fine with it. You can post pics taken by staff. You can post pictures taken by residen ts for competitions too. That’s something Barnet do.
Media outlets as well as hyperlocal sites can go straight to the Flickr page rather than use poor quality images.
Coventry’s shots are largely tagged ‘creative commons.’ This means that they are available for re-use under certain circumstances.
How about campaigns?
Lancashire County Council’s libraries have a Flickr stream linked to the Lancashire Lantern initiative. This puts old pictures over current views rather like the rather brilliant History Pin.
Creative commons
Brighton: Henrike Godoy http://www.flickr.com/photos/godoypk/3912195480/
Every mile is two in winter, the Elizabethan poet George Herbert wisely said.
True words then and true today and he never had to drive a Vauxhall Astra on the M6 in minus five degree weather.
In local government its worth going the extra mile in wintry weather.
Get things right in sub zero weather and you’re laughing.
Get it wrong and you’re not. Just ask the Scottish transport minister who resigned after scathing criticism.
For the past two weeks Walsall Council – the council I work for – has been using social media as a key way to keep people updated on wintry weather.
It’s not the first time. Last year, we were one of a small number to use social media. We used Twitter to flag up gritting and service disruption.
This time, we expanded a touch. During the icy period of November 26 to December 11 2010 we used the council website, Twitter, Facebook and Flickr.
What did we do this year?
Staff were primed to email the communications unit, members of the team by 8am every day as well as individuals. When the gritters went out the engineers e-mailed and even called to flag up what they were up to.
With new digital channels taking all the attention you’d be forgiven for overlooking your website. Don’t. It’s where a lot of your content can go.
We used one page on the website as a links directory to more than half a dozen potential service areas so people didn’t have to search around the website.
Stats: 2,200 followers (a five per cent rise in two weeks)
261 tweets at almost 19 a day.
Content: Updates on gritting, school closures, service disruption.
Links to council gritting pages, school closure page organised by education provider Serco.
Links to winter shots taken by residents and posted on Twitpic and Flickr.
Links to BBC weather.
Link to the @mappamercia grit map.
Did we RT?: Of course. Social media is supposed to be social. We retweeted the Met Office weather forecasts, neighbouring authority grit updates and advice on
Each status update received between 159 and 783 page impressions.
Content: Three to four updates a day with links to a general page.
Flickr and Twitpic
Stats: 6 pics posted on Flickr and 12 pics crowdsourced and retweeted on Twitter to provide content from residents themselves. Shots varied from the amateur twitpic to the almost professional here.
A set of pics were posted of the gritters in action at a training event in late autumn designed to test out the routes. These were posted to Flickr but the best pics came from residents themselves. In the spirit of web 2.0 we posted links to good shots.
Content: snowy scenes taken by residents as well as shots of gritters posted by the press office.
Open data
It’s one of the great jobs of this winter to see a mapping project really take off in Walsall. The Mappa Mercia group are people I’ce blogged about previously. Last winter they drew-up a grit map on open street map for Birmingham. You can take a look here. They spotted the grit routes for Walsall and Solihull too and quietly added them. So, when winter came we were quite happy to link to their map. It shows residents spotting a need and doing it themselves.
Content: grit routes.
EIGHT things we’d suggest:
Get service areas to tell you what they are doing.
Communicate to residents in good time.
Monitor, respond and communicate every four hours. Have a rota to do this.
Put the same message across different channels. But in the language of the platform. Don’t RSS it across everything. It won’t work.
You can crowdsource good picture content.
Have an idea what the frequently asked questions are and think about the answers before you are asked.
Take a screen shot of the positive and negative comments from Facebook and Twitter. It gives the service areas an idea of what is being said if you email it to them. The positive stuff will go down very well and make them more supportive of what you are doing.
You can reply to negative comments. But if people swear or are sarcastic think twice. You may not have a constructive conversation.
An amazing statistic like a battering ram breaks down doors.
Here’s a good one.
For every one person who buys a copy of the Express & Star in the West Midlands borough of Walsall there are 10 on Facebook.
That’s print outnumbered by digital by a rate of 10 to one.
It’s the single most powerful argument to use social media in local government you can ever have. Why? Because it shows it’s mainstream. In fact, so mainstream it dwarfs what used to be the colossus of the printed Press.
It’s a cunning wheeze I first came across at the landmark LocalGovCamp in Birmingham in summer 2009.
Paul Cole, a talented man from Derby, spoke about how he did it. People never fail to be impressed by the idea.
You create a Facebook advert — but before you hand over cash you are given the chance to narrow down who you want to advertise to.
It’s at this point that you can get the juicy stats.
Here’s how to come up with one than your community:
1. Log on to Facebook.
2. Click the link that says ‘create an advert.’
3. Fill in the advert. Just type ‘hghghg’ if you like.
4.Upload an image. Any will do. This gets you to the place where you can access figures.
5. Look at the figure in the far right of the screen. That’s the figure of people registered on Facebook for the UK.
6. Add your town or city.
7. Select the radius you want to search from from the centre of your area with 16 km the shortest distance.
8. Click search and you have a figure for your own community.
9. Add an age demographic if you like.
10. Add an interest – like football, knitting or fishing – and search on that term too.
As one wag said: “A Prime Minister addressing a room full of geeks about open data? I’ve waited years for this.”
At the Wellcome Trust in London more than 200 people gathered for the International Open Data conference.
David Cameron delivered a recorded message and Minister Francis Maude was there in person. So was uber-geek Tim Berners-Lee.
Arranged by the Open Knowledge Foundation This was a chance to launch the UK Government’s data set of its department’s spend over £25,000.
That’s 194,000 lines of text and £80 billion of spending. The link to it is here.
What’s the point in that? The aim is to open the Government’s books to allow residents, journalists and business a chance to have a look.
Pithily one newspaper commentator posed the question: ‘A great leap forward or masochistic folly?’
It is madness isn’t it?
Tim Berners-Lee.
Actually, no. It’s a movement supported by left and right alike which has the aim of cutting waste, allowing entrepreneurs to flourish and a fairer society.
The event may have been Whitehall focussed but there are powerful golden strands that run through all government. Local and national.
Local government has already been asked to publish items of spend over £500 under the label ‘spending transparency.’
They have until January 1 to do it and as Cameron and Maude 100 of more than 300 odd councils had published.
There is a feeling within Whitehall that some will quietly choose not to publish calculating the flak they get for not completing a slightly arcane process is less than the grief a particular financial skeleton may pose.
It’s unlikely Whitehall will allow this to pass without prompting closer inspection.
Walsall Council House.
It’s also unlikely local government will not be asked to publish more as open data. There is more to come. Much more.
Here are some broad messages from the day for local government:
SO, WHAT’S THE BIG PICTURE?
Open data won’t be an easy ride for people in authority. As Francis Maude said: “It’s going to be very uncomfortable for government and local government. Media outlets will find things that will cause embarrassment.”
It’s not going to go away. It’s easy to like open data in opposition, says Maude. You can shine a light at others’ decisions. However, he pledged there were two key advocates – him and the Prime Minister.
The aim is to move influence away from the traditional centres – “information is power. This is a power shift,” says Maude, “to move the decision making away from Westminister.
Expect better decision making on spending – “Once you know you are being scrutinised you’ll be more careful. MP knows this all to well,” Maude says.
It’s FOI turbo charged – It would have taken journalists years of submitting FOI requests to build up the picture revealed in the £25k data sets, the Guardian say.
HOW DOES THIS AFFECT THE PRIVATE SECTOR?
Contracts should allow for open data to be released – The presumption for contracts is transparency, says Maude.
It’ll create wealth – Open government data will create a £6 billion industry, says the Minister.
A website to point the spotlight on the private sector too – Chris Taggart has built opencorporates to shine the light at which big companies are doing well from public sector contracts.
HOW WILL ALL THIS BENEFIT GOVERNMENT – CENTRAL AND LOCAL?
Waste detection – By spotting where the waste is money will be spent better, Francis Maude says.
Procurement needs to get its act together – know what is in the contract before you sign a deal since the detail what it will purchase will be closely monitored, the Minister says.
WHAT IS NEXT?
Historical data will be released – There will be open data from previous administrations. This will help to compare and contrast with the current era.
More public agencies will follow – There are 100,000 public bodies. There’s no timescale for these just yet.
There will be a right to data – David Cameron has pledged that people will ask and receive data for a personal and business use. This is massive for local democracy.
Open data will move from spending into crime – Expect interactive crime maps in the New Year, Maude says.
SO, WHO WILL BE LOOKING THROUGH THIS DATA?
Journalists – the media needs to be data savvy. Data journalism will become more and more important, says Tim Berners-Lee.
“Chatting people up in pubs was one part of your job,” he told journalists in the room. “Poring over data and equiping yourself with the tools to look for the juicy bits will be important.
“Data journalism will be part of the future.”
Right now, local newspapers haven’t grasped what data journalism is. Don’t hold your breath just yet either.
Traditional news is emergency services calls, court and council agendas. It’s not data mining with csv files.
What may put it on the agenda are national stories re-written with a local.
Hyperlocal bloggers – many bloggers have geek tendancies that will happily work with online tools. Stories from all this will be broken by an 18-year-old rather than a laptop. That’s quite exciting. Tools such as timetric.com where graphs can be built using data and embedded in blogs can help with this.
Geeks – an inexhaustable army of geeks will pore over the data – “what happens when the flashflood of geeks go away?” mused Tim Berners-Lee. “It’s perennial.”
Industry – Data company Spikes Cavell have released spotlightonspend.org to interpret local government data. This hasn’t been without criticism from the opendata community who argue against councils dealing solely with the company and not releasing open data too.
Social entrepreneurs – Chris Taggart has built openlylocal.com as a platform for local government data and has been a pioneer in the field.
Real people – Fascinatingly, The Guardian had a team of four working for four days on the data before it was published. They didn’t think they could glean everything themselves. What they did do was make it possible for the public to use the tools to search for stories. This is the wisdom of the crowd as an extra pair of hands in the newsroom. You can download their app here.
BUT IT’S NOT ALL GOOD NEWS….
There’s no funding for people to cross check the data – As one questioner pointed out the tools that held government to account – journalists – have historically been cross subsidised by other sources such as small ads.
There’s no funding for these resources. There’s a question mark against the sustainability and effectiveness of tools.
Creative commons credits:
Tim Berners-Lee: Paul Clarke via wikipedia. http://en.wikipedia.org/wiki/Tim_Berners-Lee
This brought residents, web people and local government together.
The format is simple and powerful. A few speakers to inspire. Circulate a pre-collected list of residents’ wishes.
Then with the residents, sit down and try and work out a solution using digital tools.
This was the presentation I gave on Flickr. Hopefully it helps answer the questions: what is Flickr? How does Flickr work and how can it be used for civic good?
It has a summary of how Flickr works and four case studies of it in action.
Case study 1:
The Walsall Town Hall Flickr meet. How photographers from the community can take pictures of a landmark. You can see more of the images taken at the event here.
Case study 2:
How Flickr images taken by the community can be used by a public sector website as a way to celebrate the area and individuals’ work.
Case study 3:
The Caldmore Village Festival. How Flickr photographers recorded an event and shared the images to a wider audience. It’s mentioned on this blog too. Here are some shots taken at the event.
This arrived too late for me to include in the presentation but acts as an excellent way for residents and local government to connect. Paul Clarke took a shot of a street scene when he was back in his native Ormskirk.
When he spent time looking at it properly he was appalled at a right yellow canopy from a cheque cashing outlet. Traditional routes failed but using Flickr and whatdotheyknow.com pressed planners to take up the case. You can read Paul’s excellent blog on the subject here.
Should local government fear this route? No. Not if people want to deliver a better service.
That shows that photography doesn’t always showcase the best of a borough.
Sun rise above Quarry Bank in Dudley. An image posted to several Flickr groups and celebrates this corner of the Black Country.
That’s a point echoed by Mike Rawlins and Nicky Getgood from Talk About Local.
Shaming pics of abandoned cars work on a community blog and can help prod a council into action, they argued.
A functional pic of a pothole can work on fixmystreet.com as a way to report a problem.
A shot of the sun rising over an allotment, stained glass in Walsall Counci House or Spring bulbs celebrate an area.
Each stream is just as valid but has an entirely different character.
“Yammer?” a colleague once asked, “isn’t that a Black Country word?”
Webteam members asking for feedback on how our website header should look like.
Of all activity:
0 per cent were abusive.
