Suno.com has emerged as one of those jaw-dropping AI sites that threaten to change the landscape.
The site is a music creation tool where you can input the genre and some other clues and set the app to work.
You can also come up with your own lyrics.
Last week, I was speaking at the APComm online event about AI & comms so I came up with some audio that referenced the session.I used the audio to make a film and here’s what it came up with. Have a listen with sound on.
There’s no wonder that musicians have been throwing their hands in the air about it.
A £6 monthly subscription means you have a general commercial licence. It’s worth looking at the fine print of this but this may well be enough to create your own music for video creation.
A while back I wrote a blog post on how to write a comms plan and the icebergs for you to navigate past.
It’s a subject that keeps coming up so I thought I’d take a fresh look at it and simplify things.
Yes, comms planning and evaluation is still important but its so often the thing that gets squeezed out.
Do it well and it saves you time in the medium and long term. It also demonstrates your worth.
Who should be involved in comms planning?
You should be and you should be holding the pen, too. You should be involving the service area and maybe two or three others too. The service area bring the data and you bring your expertise.
What can go wrong?
The comms plan is shaped by one person. This is a collaboration between you and other people. If it goes wrong it’s the fault of whoever drafted it.
They’ve got no data. If they’ve got no data you’re stuffed. You need to understand where you are now and where you’re going. You’ve got 100 volunteers. You need 120. So, that’s 20 recruits. That’s a different shaped campaign compared to one that needs 200 recruits or 2,000.
They’ve already made their mind up. It’s posters we want, choppety chop. This is not a comms plan. This is the text of an email to Prontaprint. You need to sit down to work through this plan.
They’ve left it too late. At this point you are managing expectations.
Here’s what an effective comms plan template looks like
Here are the questions for you to ask.
Where are you now?
2. Where do you want to go and why? (5 minutes)
3. You’ve done these two before the meeting, so there’s no need to spend too long on this. This points out on the map where you are.
4. Who do you want to talk to and why?
5. What’s the one thing you want them to do and why?
6. How much work time and money do you have to help you reach them? (15 minutes)
7. How long have you got?
8. When and how are you going to evaluate?
9. Who are you going to tell that you are doing this so you can tell them how it has gone?
10. Whats the timeline of tactics for it all?
Do this in advance and you’d got more chance of making the thing work.
The template can be found as a downloadable Google doc here.
Sitting in the UK, I’m trying hard to be bothered about the story about TikTok being sold but some people who should know better really are.
If you’ve missed it, the US Government have passed a motion to demand TikTok’s owners sell the platform together with its algorithm. Give the relatively short time 10-month proposed timeframe, this would see any sale as cut price.
The alternative is for TikTok to stop being available in the US. Given the US remains the largest economy in the world this is significant news for the company.
Why could TikTok be sold?
There’s a couple of reasons why TikTok have found themselves in this position. Some have speculated that it could be because campaigners skillfully used TikTok to embarrass Trump by grabbing event tickets to sell out rallies and then not going, meaning Trump was met with an audience of empty chairs.
Certainly, the Republican rebukes to TikTok have made the platform a Democrat platform rather than a Republican one and as a result its become a political football.
The other reason is that TikTok is seen as a Chinese company and at a time when the world is pulling up the drawbridge to the idea of the global village this makes sense.
But what about the UK?
If TikTok gets banned in the US it gets banned in the US. It won’t be banned in the UK. This will hit UK companies who are using the platform to sell to the States. But for the public sector who want to talk to residents to tell them about places to go, recycling messages and pothole news this really doesn’t matter a hill of beans.
However, what may be a side effect is that those people who don’t like or understand TikTok will feel vindicated in their views.
But those people aren’t the audience for TikTok. But there‘s 23 million people in the UK who are.
Picture credit: Wikimedia Commons Seattle Municipal Archives, CC BY 2.0
Take a scroll, I’ve announced dates for my Summer and Autumn training.
I’m having to make an increase of 4.4 per cent with the cost of one place on a session moves from £225 + VAT to £235 + VAT.
So, a tip-off… to beat that rise get ahead and book before May 1.
Why is it worthwhile?
Well, for the past decade, I’ve delivered thousands of hours of training and advice for 1,056 organisations.
In a changing landscape the learning will see you impress your boss, impress your bosses’ boss and a wow potential new boss.
All the training sessions are based on a mix of experience, data, best practice and analysis. In a changing world that’s handy.
Scroll down to see the dates and times for…
ESSENTIAL COMMS SKILLS BOOSTER
ESSENTIAL VIDEO SKILLS FOR COMMS REBOOTED.
ESSENTIAL MEDIA RELATIONS
ESSENTIAL TIKTOK & REELS
ESSENTIAL SOCIAL MEDIA FOR CANDIDATES OR ELECTED MEMBERS
Book a space on a public session OR drop me a line to arrange an in-house session.
To book a space on a public session or to enquire about in-house training for the team use the form on the bottom of the page.
ESSENTIAL VIDEO SKILLS REBOOTED
This is the workshop that helps you plan, shoot, edit and post effective video.
If you’ve some experience of shooting video or none, this workshop is for you. Developed by Dan with the help of filmmaker Julia Higginbottom this will take you through what you need to know.
We’ll look at the ingredients needed to make effective short form video, TikTok, Reels and live video.
Updated in 2024 to reflect incoming moves towards vertical video that Facebook are introducing as well as how to shoot vertical video.
We’ll look at staying legally safe with GDPR and copyright laws.
What: Online four two hour long sessions.
Who: Anyone looking to develop their skills and knowledge of creating content.
To book a space on a public session or to enquire about in-house training for the team use the form on the bottom of the page.
ESSENTIAL COMMS SKILLS BOOSTER
There has been more change in the last 12-months than the last 12-years with communications.
This workshop was drawn-up in answer to the cry from a colleague ‘can’t someone just run a course that shows me all I need to know?’
This will show you everything you need to know from media landscape, how to create content and up-to-date steers on what content algorithms reward and penalise. The knowledge will give you the ability to create more effective content.
You’ll also go through new channels like Nextdoor, Instagram Broadcasts, Threads and WhatsApp Channels as well as ChatGP, how to connect with Facebook groups. You’ll also know how to use LinkedIn as well as hope to deal with comment, criticism and abuse.
What: Online five sessions up to 90 minutes.
Who: Anyone looking to refresh or build their skills.
To book a space on a public session or to enquire about in-house training for the team use the form on the bottom of the page.
ESSENTIAL MEDIA RELATIONS
Dealing with a journalist can be stressful whether you’re pitching a story or answering a question.
In this three part session we’ll go through how to be proactive as well as reactive by following a series of easy to follow steps. You’ll understand what makes a reporter tick and how to handle the trickiest media query.
You’ll understand how journalism in the UK is changing as it moves away from print to online as well as the new generation of email first news organisations. By doing so we can better see what content would work.
What: Three online sessions.
Who is this for: Anyone who may need to pitch a story or pick up the phone or answer an email to a journalist with a question.
To book a space on a public session or to enquire about in-house training for the team use the form on the bottom of the page.
ESSENTIAL TIKTOK & REELS
This is the specialist training for vertical video which looks at techniques for TikTok & Reels.
We’ll look at the differences between vertical video and how to plan, shoot and edit for this rising platform. We’ll look at how to make content using BBC approaches as well as more creative filmmaking andtrends.
We’ll look at staying legally safe with GDPR and copyright laws.
What: Online four two hour sessions.
Who: For people who are looking to learn how to make vertical video.
To book a space on a public session or to enquire about in-house training for the team use the form on the bottom of the page.
SOCIAL MEDIA FOR ELECTED MEMBERS & CANDIDATES
This is how an elected member can choose which social media channel to use as well as how to use it effectively.
From the 2014 Scottish Independence referendum onwards social media has helped more voters make their minds up than traditional media. In this session we’ll look at how a candidate or councillor can first choose which social media channels to select.
You’ll then look at how best to use social media, to avoid pitfalls and to stay legally safe.
Dan drew-up the first social media guidance for Councillors for the Local Government Association for England & Wales as well as Scotland through the Scottish Government’s Improvement Service.
To arrange an in-house delivery for your team use the webform below.
What: Sound advice for Councillors and candidates to use social media while staying on the right side of the law.
Who: Councillors and candidates looking to use social media.
If you are public sector comms you need to know about the strengths and weaknesses to Nextdoor.
Yes, I know you’re busy. That’s why I’ve written a brief post to explain the platform with the help of some nice people from the Public Sector Comms Headspace.
Firstly, here’s three key things you need to know about this platform.
Three key Nextdoor facts
Nextdoor’s audience is over 55s
The first key Nextdoor fact is that it’s mainly used by over 55s. If you’re in the public sector these may well be a key audience. They tend to vote and also be service users.
Nextdoor is arranged into neighbourhoods
Fact number two is that Nextdoor operates rather like a rigid community Facebook group. Want to join as an individual? You need to put your name, address and postcode. This way you are assigned into a specific area Nextdoor.
However, you can only be in one Nextdoor. So, no glancing over the fence to see what a neighbouring area is up to. This is a strength and weakness. A strength because you get local content but a weakness if you are interested in more than one area.
This is a pain as I’m in the Brierley Hill Nextdoor. Can I see if there’s a plumber recommended in the Halesowen Nextdoor three miles away? No, I can’t. That’s annoying.
Nextdoor really likes the public sector
When I say Nextdoor really likes the public sector it really, really likes the public sector. You can get a free partnership agreement as a public sector organisation. This means your content is automatically sent to ALL Nextdoor members in a geographic area. So, none of this messing around with a Facebook page and begging for likes.
On the Nextdoor website, they are keen to push testimonials from the Metropolitan Police in London as well as the Police Service of Northern Ireland amongst ‘hundreds’ of public sector users.
One suggestion is to post as the council rather than the council comms team.
The size of the Nextdoor audience
Irritatingly, Ofcom does not have data in their social media release.
Digging around for UK stats is tricky. The platform’s UK pages talk of one in four households being registered. Indications from other sources are that 8.1 million people have used Nextdoor in the previous month. That’s 11.9 per cent of the population.
This is not the strongest set of figures available but the public sector partnership agreement approach really puts a rocket under those numbers.
The hyperlocal approach
Where Nextdoor does well is that it taps into the broad approach of hyperlocal walled gardens which reflects where the internet has been heading. Facebook groups are now a cornerstone of effective public sector comms.
Nextdoor also reflects the need for the public sector to go to where the eyeballs are. Just posting on a site and then expecting people to read it is no approach.
Content in Nextdoor works best when it is hyperlocal. For some, this can be cloying. The discussion around what the police helicopter was doing last night or the bad parking in your street may not be everyone’s cup of tea but there would appear to be value in it.
A public sector partnership with the platform allows the council, fire and rescue and police comms team to post to their entire borough, city, district, town or county and also if required to target a specific ward. This is huge.
NHS can also use it, from what I can gather, if they ask nicely. Health is a private thing in the US where Nextdoor is based so it isn’t promoted on their website but anecdotally NHS Trusts in the UK have successfully signed up.
However, Nextdoor does perform ahead of radio, newspapers, email bulletins and Reach plc news sites for 25 to 64-year-olds.
What content works well
Hyperlocal content works well. The ability to pinpoint a ward with roadworks, consultation or other issues appears richly valuable. If it is tailored to a community the community will listen.
So too, apparently, is flooding and extreme weather comms. So, expected snow fall will work well.
Feedback is that the platform needs a longer run up than say, X, formerly Twitter has been in the past. Post your news in advance for routine updates.
Is this a place to put all your content? No. Be choosy.
Councillors
Bright elected members have been using Nextdoor to tap into the hyperlocal nature of the platform.
Snark
Do expect some online snark in Nextdoor. The internet can be a rowdy place these days and post-pandemic the conversation that includes the public sector can often be tetchy. Have a set of social media house rules in place would be my general recommendation for Nextdoor as well as every other platform.
Thanks to Public Sector Comms Headspace members who contributed to this blog including Annwen Bates, Fraser Serle, Isabella Gamble, Katie Jane, Sian Williams, Will Lodge, Kulbinder Mann Cara Marchant, Jade Mizen and Helen Chater-Franks.
WhatsApp is the most used social media platform in the UK, according to Ofcom data.
The messaging app is now used by 79 per cent of the population – one per cent in front of YouTube which lies in second place and 10 per cent ahead of Facebook in third.
Elsewhere, Instagram remains in 4th with just over half the population using it in the previous month.
TikTok consolidates its climb to 5th in the UK league tables with 34 per cent of the population users overtaking X, formerly Twitter now used by just less than 30 per cent.
Snapchat is level with younger demographics with 26 per cent, Pinterest 19 per cent and LinkedIn 18 per cent.
For the first time Reddit has found itself in the top 10 with 12 per cent using it. The figures were revealed in the Ofcom Adults Media Literacy report.
In the early days of video training I helped deliver we’d have a clip that showed how landscape was the right way to shoot footage and upright video was plain wrong.
“People have eyes side by side,” the video joked, “not above each other.”
It’s a huge shake-up but I’m here to tell you it needn’t be daunting.
Why are they doing this? Because more people watch video on a mobile phone holding their phone in one hand upright scrolling with the other.
When will this take shape? This transformation is taking place in USA and Canada first before being rolled out globally.
This huge shift in approach and demands we all take a fresh look at how video is created. A key part of this is to look at what the recommendations Meta themselves are making.
Here’s some help with making sense of video.
Types of video on Facebook
There’s three types of video you can post to Facebook. Each one has a role to play.
Short-form video
Firstly, you can still post longer video to Facebook. Soon, you’ll have to do this as portrait-shaped as opposed to landscape-shaped. Facebook have said that you can re-purpose existing content for this but it is unclear as to how this will take shape.
Landscape footage can still be posted with a button to convert the clip from a portrait viewing experience to landscape.
Optimum length: Ten years ago, Facebook went from 16 seconds to two minutes for optimum video to encourage ads popping up mid-way through clips. Now, more than 90 seconds is the new optimum length for shortform.
Reels
This is where I’d be putting time and effort. Reels is Meta’s TikTok equivalent that they are pushing strongly.
Recent research on public sector content put Reels head and shoulders above other content. When Reels was first launched it came as a laboured version of something that should be fun. You could see what they were trying to do but it was limited spark. That’s got better although the search algorithm still has some way to catch up with TikTok.
Be creative. Start with a hook so a teasing intriguing question or arresting footage. Keep it short. People work best because people connect with people.
If you are not creating Reels then start now is Meta’s advice.
Optimum length: Between 15 and 20 seconds is best.
Live video
Live video has pulled in huge numbers but often the public sector is a little hesitant.
Upright live video may be challenging but it’ll be interesting to see how tools like the landscape video tool Streamyard can sync with it. This tool that takes people’s webcams and adds them to a desktop studio where they can give guests name titles, add banners to the screen with questions and add the title of the discussion. I’m a huge fan.
Alternatively, you can take the Spudman or Max Out in the Lake District approach and go live direct from your mobile device.
Optimum length: 20 to 30 minutes.
Facebook’s tips on creating video
There’s aa few pointers that Meta have made to give people a steer. This is so much better than the earlier days of Facebook where people were left pretty much to guess.
If you’re making video then pay attention.
Record in vertical video 9:16
The 9:16 format is portrait-shaped. This content will be rewarded.
Engagement
This is a big one.
In their update, Facebook have been keen to stress engagement. That means comments likes and shares as well as eyeballs where people are watching. So, the question to ask yourself is how you can encourage this. Is it asking a question or maybe questions?
“Focus on engagement: Our recommendation systems favour videos that have a lot of engagement,” is the guidance.
“Beyond plays and watch time, this also includes interactions such as reactions, comments and shares.”
This on its own should encourage people to play around with live video.
Storytelling
Being able to tell a story with a who, what, when, where and why. Meta’s own guidance is that authentic storytelling is more likely to perform well, regardless of whether it’s a Reel, medium length or long video.
Authentic
Meta still want you to be authentic. If you think you need special effects, slow motion, drone footage and exploding space rockets then you can relax a touch. Rough around the edges has a place on Facebook.
Use Meta’s editing tools
The advice with Reels is to still finish off using the tools that Meta provide. So, use their music and their text on screen. If you use the Reels editing tools on Instagram you can add subtitles that use the AI tool to make a stab as to what they say. You still need to check that out to avoid inaccurate subtitles.
If you’ve found this useful you’ll like ESSENTIAL VIDEO SKILLS REBOOTED training to help you plan, shoot, edit and post effective comms and PR video.
One of their TikTok clips has chalked-up 1.4 million views alone. How is Sandwell & West Birmingham NHS Trustusing video effectively? By focussing on people. Anuji Evans lifts the lid.
I’ve always loved storytelling – just ask my nine-year-old kid. In his home made Mother’s Day card recently he wrote a list of things to thank me for. You know, the usual, like tidying his room and making his dinner. But he signed off with “telling me crazy stories”.
How I do love a good tale – even he recognises that. And so, it’s only fitting that this is what I’ve continued to do throughout my career as a journalist and communications professional. Of course, they’re true stories which I hope will make a difference.
So how do me and the team at Sandwell and West Birmingham NHS Trust do this? Primarily through our social media channels using photographs of real people and/or capturing them on video. Whether that’s a member of staff, or a patient, it’s important to us that our comms content is fronted by faces that people can relate to.
And we are there to guide and support them in telling their stories.
As cliche as it sounds, the three hospitals, GP and community services run by the Trust is our patch and we build contacts constantly, working with them to raise awareness of services that will benefit patients, change the way the NHS works and save lives.
The Bowel Screening Service is a great example. The team have a giant inflatable bowel. And why wouldn’t that be a great opportunity to create video tour of the bouncy back end? Yes, the bowel was impressive, but even more so was Anna, an enthusiastic bowel screening practitioner who took us on the journey, explaining the importance of the test. The video was a hit – worldwide.
Millions on TikTok
It’s currently at 1.4 million views on our TikTok channel with more than 1,100 comments such as “She’s (Anna) wonderful at explaining”, “I have a kit at home, I’m definitely going to use it” and “bowel screening saved my mum. If you have this kit use it.” Anna is originally from Ghana and we saw a sharp rise in views and comments from her motherland.
TikTok: ‘Welcome to our giant inflatable bowel.’
Content to us is about spotting an opportunity to tell a story and seizing it. We’ve been doing that for a while now, just in different forms so that we continue to move with the times.
We began with filming our videos in landscape – but when TikTok suddenly started to soar, it was the boss who pushed us towards the portrait platform. Yes, it came with challenges. Would we have film the video twice, in landscape and portrait? Would the content have to change completely for the different audiences? How much extra work would it involve for our small team?
A hit in Bengali
But we made it work without too much extra graft. After some careful scrutiny of the data, it soon became apparent that audiences on our other channels liked the snappier and shorter films. The inflatable bowel video enjoyed a higher than usual engagement figure on our Facebook page, as did our measles symptoms explainer videos in English and Bengali. Both are doing well on all platforms and there are many others.
Reels: Measles advice in Bengali.
We now post our TikTok vids as reels on Facebook and Instagram and change the aspect ratio to square for X (formerly known as Twitter) and LinkedIn. So yes, we do two different versions but only with minor edits. And yes, it still takes time, but it’s worth it for the results we see.
Not all our videos go across all channels. And it’s not all about the reels. We use static imagery of our people and patients on Facebook, Instagram, X and LinkedIn. The accompanying posts explain the narrative and the engagement continues to grow as do our followers.
Our latest campaign incorporating our Trust values and strategy is all about the different characters working within our organisation. We share a photograph each week of someone who has made a difference and give our audience a snapshot into their working life. It’s simple yet effective, as the data again is showing us.
Storytelling can be done in many different forms. Generic campaign material, with assets using text does have its place somewhere, but for us we must never lose sight of the most important part of our content – the people.
Instagram has often baffled the public sector yet with some fresh thinking it could work well for you.
The worst examples I’ve seen of corporate Instagram are a receptacle for every piece of artwork or campaign regardless. The sense of box ticking is as strong as the tumbleweed, frankly. Just because something been posted doesn’t mean it’s worked.
So what does work?
Well, firstly, it’s creating a filter around who your audience is. Who is likely to follow you? Who is following you? Instagram is most popular amongst under 30s. It’s visual and increasingly video. Half of all time spent on Instagram is spent watching video, so how can you tailor something?
The days of Instagram being a place solely for landscape pics, fashion pics or shots of your breakfast have long gone.
Here’s three examples of good Instagram use to inspire you.
Alderhey Children’s Hospital
A few years ago, this children’s hospital on Merseyside was involved in a high profile court case involving a baby and medical advice that pointed to switching off the life support machine. The case was traumatic for all concerned and led to a rethink by the hospital on how they use social media.
Instead of using Instagram as a general bulletin board they asked a simple question: ‘What are we about?’ The answer was they were a place that had inspiring staff doing amazing things for amazing child patience. So, they decided to use Instagram as a place to posting inspiring stories of staff and patients and nothing else.
This remarkable approach has generated some truly magnificent content that has been picked up by news outlets across the globe.
For example, here’s 13-year-old Ellie who appears in this video ringing the end of treatment bell.
Both build a picture of a hospital with real people doing a fantastic job.
Leeds Plus Social
This isn’t public sector but its absolutely a channel to learn from. Leeds Plus is a news outlet that exists on social media that focuses on the positive.
Scroll through and you’ll see stories from across the city with more than 100,000 followers on Instagram. That’s an impressive number.
The platform divides its content into seven nicely curated categories including news to food & drink, new venues, local heroes, back in time and events. Want more food & drink? Hit the category at the top of the channel. The lesson here is to focus on what people want and curate it for them.
As you scroll down the timeline you get a layer which gives the title of the video. Click through and it uses subtitles to run through the story. Here a £250m tram proposal is being explained in the caption but also the video which tells the story in text on cutaways of Leeds streets.
It’s clear that news stories can be covered on Instagram if they are created for uniquely for Instagram and from the ground-up.
Yorkshire Dales
While video is a driver there’s still room for good photography. Every area has its share of people who celebrate the area with good pics. The trick is to ask them for permission to share them and then credit them.
Here, a shot taken by amateur photographer Andy Kay is used to celebrate the view. What I also love about this are the comments. One person recognises it as his father-in-law’s land where he first started to dry stone wall. So, connections with the community in an unexpected way.
Anton Mosseri, head of Instagram, recently posted that follower numbers were less important than likes and views per post. This makes loads of sense and navigates around the legacy impact of previous ways Instagram were used. An account may have 20,000 people, for example, but if the content is poor this week it’ll lead to limited engagement. A couple of likes for this is not a great look.
The other good thing about this is that it can be understood with a basic grasp of maths rather than buying an external tool. Adobe put ‘good’ at four per cent engagement. So, two likes amongst 20,000 followers at 0.01 per cent is demonstrably poor. To reach four per cent for 20,000 followers would need 800 engagements.
Summary
Instagram is its own channel with its own filter needed to weed out the content topics that won’t work. Will it appeal to under 30s? Is it visual? Can it be video?
Consistently, what doesn’t work are pieces of graphic design messaging. The numbers for these are consistently poor.
Well, it used to be pics of landscapes back in the day, didn’t it? But what works well on Instagram today?
It’s true that square pics of fashion, landscapes and pics of your dinner were ‘Gram staples when it was bought by Meta for a billion dollars in 2012. But the platform has evolved into a channel where the Meta portrait-shaped video format Reels now dominates.
Instagram has long evolved away from being just pics. You can just post pictures but also, you can post a carousel of pictures which means multiple pictures in the same post for people to browse through. You can also post conventional video as well as Reels video.
In this piece of research I’ve also added artwork and toolkit as a format. Basically, toolkit content is that made by an organisation and then shared across a number of organisations with a request to share. An NHS Scotland Measles campaign shared with NHS organisations across the country would be an example of that. In addition, artwork is something designed in-house for a specific reason. Like a Happy Easter image, for example with a shot of an egg, text and a logo.
What the results show
Reels video is head and shoulders the most successful format of posting for the public sector, the survey showed. It’s not even close.
The engagement rate for Reels was a bumper 3.37 per cent well ahead of any other format.
The second most engaging format is a carousel of photographs at 1.3 per cent engagement with a standard single picture third at 0.82 engagement.
Artwork engaged 0.2 per cent and toolkit content connected with just 0.12 per cent.
What was potentially surprising was that conventional video performed particularly poorly. Just 0.03 per cent were engaging with this type of content. However, this option is being phased out.
Conclusions
The drive to Reels video is absolutely reflected in the numbers. While the Kardashians may not be happy at the drift to the video format the data doesn’t lie. The popularity of carousels isn’t surprising when you stop and think about it. Formats that mean people spend longer on the platform are almost always rewarded because time spent is such an important metric for social media companies.
About the survey
For the survey, 14 public sector channels and 135 posts were selected at random.
Content elected included NHS Highland, NHS Lothian, London Ambulance Service, Swansea University Health Board NHS, Belfast City Council, Manchester City Council, Lewisham Council, Essex County Council, Police Service Northern Ireland, Merseyside Police, Scottish Fire & Rescue and Devon & Somerset Fire & Rescue. If you found that useful, I run social media reviews as well training to give you the skills to create better content through ESSENTIAL COMMS SKILLS BOOSTER training.
