Nothing revolutionary and I’m sure people have been doing it for years but for a few weeks I’ve been experimenting with Audioboo.
What’s Audioboo? It’s a way of posting online short recording clips of interviews, sounds, noise or perhaps even with permission live music.
You can download it for free through the app store or via the Android market and all you need is a smartphone or an iphone.
There are other platforms out there and SoundCloud has its followers too.
The dabbling I’ve done is centred around photocalls I’ve attended where some parties have been gathered together. With them all in one place it’s made sense to whip out the phone and make a quick recording. In less than five minutes you can have something posted to the web.
At a cold photocall with a few minutes to spare I made an Audioboo, posted it to the Walsall Council Facebook and Twitter and by the time it took to get back to the office there was an email: “One of the neighbours has listened to your recording and thinks this is a great project.” Beginners luck maybe, but it did get me thinking.
For some time I’ve been thinking about how to generate content for different places. This is another string to the bow of the comms person.
Why bother? Here’s NINE good reasons
- Because it’s a good way to post a recording straight onto the web.
- Because you’re offering different content on a different platform.
- Because it’s free.
- Because you don’t have to be a BBC-trained sound engineer to use it.
- Because you can record snippets from frontline staff and events.
- Because it’s simple.
- Because you can post it to Twitter, Facebook and embed on a website very easily.
- Because you can listen as a podcast.
- Because it makes your content more accessible to the visually impaired.
How do I do it?
Go to Audioboo and create an account.
When you are happy post it to the web.
Add metadata (that’s things like the words ‘Walsall’, ‘regeneration’, ‘new homes bonus’, ‘housing’ if it’s a New Homes Bonus scheme done by the regeneration directorate in Walsall.)
It’s that simple.
How about some examples?
Here’s a Norfolk County Council social worker talking about why he does his job..
Here’s Devon and Cornwall Police on setting the budget.
Here’s a former postman recalling the Swansea docks posted by Swansea Council
Here’s Walsall Town Centre Champions talking about plans to bid for Mary Portas cash
Here’s Scottish pipers playing at the Godiva Festival posted by Coventry City Council
So what’s next?
I’m sure there’s more possibilities but here’s three that struck me:
1. Broadcast journalist content. Nick Booth from Podnosh many years back spoke of creating clips along with a press release that could be downloaded by broadcast journalists. That’s a step in that direction.
2. Adding Audioboo links to press releases when they’re e-mailed out. Add a straight forward link.
3. Embedding Audioboo links to news stories or web pages. As a way to brighten up web content.