A day a year local government shouts about what it does.
I raise my hat to everyone who took part in the day and created content.
Seven years ago, this was purely a Twitter thing when it started as #walsall24. Over the years the Local Government Association has got involved to support it.
But now that Twitter is the 4th most popular social platform should it just be Twitter? I’m not so sure. If it is true to its aim of reaching people to tell the story of what local government does it needs to find the best platform. Probably, this is an array of platforms.
An additional worry in a discussion on the Public Sector Facebook group is that people struggle to create the time to make #ourday really work. But anecdotally, this does work as internal comms. It also works to encourage service areas to share their stories.
Here are five pieces of content that caught my eye
Radio DJ Nick Grimshaw posting about council gritters on instagram
Nick Grimshaw has 1.3 million followers. He is from Oldham. The winner of their name-a-gritter competition was ‘Nick Grit-shaw’. So, as an Oldham boy made good he shared it with his followers attracting 30,000 likes.
Why is this good? This isn’t the council talking about what they do, it’s a Radio One DJ. That’s far cooler.
An interactive be-a-council-officer game
There used to be a cartoon strip called You Are the Ref where you were given a scenario and had to choose the correct outcome. Doncaster Council used Twitter to create a similar scenario only being faced with the challenge a council officer would face. It gave a taste of the difficulty council staff face.
Why is this good? It’s not saying ‘here’s what we do.’ It asks: ‘what would you do?’
A poem set to video
There are 1,200 services that local government does. It’s hard to cover them all. But a video of just over a minute covers much of the ground. Well done Bath & North East Somerset Council.
Why is this good? It uses video so autoplays in your timeline. It covers a range of things in a short space of time.
The most popular Facebook update wasn’t a council service as such but a lost dog. Of course it was. It was never going to be an engineer filling in a pothole, was it? You can see it here.
Hello, regular people
One of the benefits of #ourday is putting faces to names and to be able to tell people what they do, as this Derbyshire Dales Council tweet shows.
Why is this good? Because it tells you who those familiar faces are and what they do.
A Periscope broadcast to explain a guided walk
South Cambridgeshire has many attractive places and guided walks encourage older people to step out. Here the council used Twitter’s live streaming app Periscope for a council worker to talk about what the scheme is.
A clip-on mic helps to improve the sound.
Why is this good? Because it is getting out of an office and experimenting with technology.