I’m excited to announce that I’m launching a workshop to help comms people crack TikTok and Reels.
ESSENTIAL PORTRAIT VIDEO FOR TIKTOK & REELS builds on the six years of experience I have delivering video training for comms people.
You can find the event page for it here.
I’ll be joined by Julia Higginbottom who brings 20 years experience of filmmaking as well as her experience TikToking from her croft in the Hebrides.
The aim is simple.
We’ll take you step-by-step to understand where portrait video fits into the landscape. No experience is necessary. We want to make this area of emerging comms less scary and well within your grasp.
Why this workshop?
Firstly, in the UK, there are more than 12 million TikTok users.
But it would be wrong to think that portrait video is just for TikTok.
Meta have been strongly advancing the portrait Reels format across Instagram and Facebook. This means that if those two are part of your content armoury then by default you need to know about portrait shooting too.
So, secondly, if you want to reach the 40 million Facebook users and 25 million Instagram portrait video is now a key skill.
Shooting in portrait is learning new vocabulary of film. It’s faster, has a language of its own and is growing at pace.
If you’re a Facebook user, you’ll have been seeing Reels in your timeline.
If you’re an Instagram user, you’ll have seen experiments with all video being Reels.
- 30 per cent more Reels content is being watched in 2022, say Facebook.
- 20 per cent of time on Instagram is spent watching Reels, say Instagram.
- 67 per cent of new TikTok users are aged over 24, say TikTok.
“Most of the content 10 years ago was text, and then photos, and now it’s quickly becoming videos,” Zuckerberg said, justifying Facebook’s aggressive push into the area. “I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.”
Mark Zuckerbug, Meta CEO, 2022.
“We’re no longer just a square photo-sharing app. Video is driving an immense amount of growth for all online platforms right now and its one we need to lean into more.”
Anton Mosseri, head of Instagram, 2022
What the workshop will show you
The programme will be practical way to learn the strategic role portrait video is playing.
We’ll take you through the basic shooting, editing and uploading across three online sessions. We’ll then be on hand for the next month to support you in your next steps.
We’ll also show you how to work out when the answer is portrait or landscape and plan your video.
We’ll show you how to make the most of trends and to work with existing creators themselves.
We want to show you show to create effective comms content shot in portrait. And in answer to one question you may have, nobody is going to make you dance.
ESSENTIAL PORTRAIT VIDEO FOR TIKTOK & REELS
Programme #1 will be delivered online from September 21.
Programme #2 will be delivered online from October 21.
To learn more and to book head here.