I’m always struck how every organisation is different yet is resolutely the same.
If only IT would give us the kit we need.
If only we were told about things earlier.
And especially if only people didn’t say: ‘We need an X.’
The ‘X’ is the thing the organisation demands of comms as the cure-all elixir.
It can be a press release, microsite, poster, flyer or maybe even a QR code.
What ‘X’ is in each organisation I find quietly fascinating.
So, after a discussion on the Public Sector Comms Headspace Facebook group I decided to run some unscientific research into what the most popular. The purpose is partly to show folks they are not alone but also to see how much the organisation – however misguidedly – has become digital.
And the winner is…
Of course, that was the top five.
A microsite, logo, put this on Twitter, piece on the intranet or website, an app was 4 per cent,
A request for a flyer was 2 per cent.
What’s striking is that press releases are still being asked for. But while it may be the number one ask it’s not in a position of dominance. Just 14 per cent.