Something offline if it’s very good or very bad can go online.
In the case of a civil engineering company’s road sign it went viral online because it was very good.
Their road sign to flag up road works bears the words: “Err nerr Rerd Werks.”
I lived with two people from Hull when I was a student and so could translate it to “Oh, no. Road works.”
I know enough of Hull people to know that would have gone down a storm.
A tweet posted by the company which features the sign is here:
— M.B.Roche & Sons Ltd (@RocheCivils) December 13, 2018
It’s a sign that reminds me of the brilliant Dudley Council sign that was written in Black Country dialect.
What does the sign teach communicators?
You can reach more people.