30 days of human comms #54 the Hull roadworks sign that speaks Ull


Something offline if it’s very good or very bad can go online.

In the case of a civil engineering company’s road sign it went viral online because it was very good.

Their road sign to flag up road works bears the words: “Err nerr Rerd Werks.”

I lived with two people from Hull when I was a student and so could translate it to “Oh, no. Road works.”

I know enough of Hull people to know that would have gone down a storm.

A tweet posted by the company which features the sign is here:


It’s a sign that reminds me of the brilliant Dudley Council sign that was written in Black Country dialect.

What does the sign teach communicators?

Be human.

You can reach more people.

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