It’s the winter and of course the council never treated the roads. Ever.
Only thing is, yes, they do. But icy blasts can see things deteriorate quickly.
Perth & Kinros Council made that very point using a Twitter thread. This is the convention of linking a series of tweets. For me, this functionality is a gamechanger as it moves things from 140 characters to as many characters as you like.
They used two shots from a traffic camera. One to show you the road conditions shortly after the gritter passed and then a new shot 45-minutes later. They used GIFs in addition to sugar the pill and reinforce their points.
Thanks to everyone who has taken the time to say thanks to our/Tayside Contracts road crews out today battling against the elements to clear roads. To give you an idea of what they’re up against (builds drama by starting a thread …) pic.twitter.com/T8Mj7aB0QG
— Perth&KinrossCouncil (@PerthandKinross) March 1, 2018
So far so good. Now the first image. The road that’s just been cleared.
This was the #A977 Kinross at 3.15pm today. Quite a lot of black to be seen despite the surrounding snow. Good job snow clearing team. pic.twitter.com/FFPVfJNzZj
— Perth&KinrossCouncil (@PerthandKinross) March 1, 2018
Then a GIF that illustrates snow.
However, as folks in Kinross will know the snow has been hitting particularly hard. pic.twitter.com/CJQcJtlH4D
— Perth&KinrossCouncil (@PerthandKinross) March 1, 2018
Now the second picture of the same scene less than hour later.
But, imagine the disappointment if you’re on the road team who had to look at this image at 4pm – just 45 minutes after it was cleared. pic.twitter.com/GDYTIs7HpZ
— Perth&KinrossCouncil (@PerthandKinross) March 1, 2018
Now the two of them side by side.
So, if you’re in any doubt that snow ploughs are out on the main road near you, then just think of these two images.
Huge thanks to all of the staff out clearing today, and who will be continuing to work shifts over the next 24 hours to make sure our roads are kept clear. pic.twitter.com/0r8uxkIhLY
— Perth&KinrossCouncil (@PerthandKinross) March 1, 2018
And a round of applause for those doing the hard work.
Thank you to everyone working on local and trunk roads today to keep Perth and Kinross and neighbouring areas moving. pic.twitter.com/933O7p6WRD
— Perth&KinrossCouncil (@PerthandKinross) March 1, 2018
A complex point simply executed. Bravo Perth & Kinross Council. Well done their comms officer Lisa Potter.