BOTTOM LINE: Don’t be a glorified shorthand typist

15503065423_a38875bc61_oI keep saying this over and over.

You are not there to write someone a press release, design a poster or start a Twitter account when they click your fingers and ask for one.

You are there to give good professional communications advice.

Yes, that sometimes means telling someone that in your professional opinion they  shouldn’t have that press release, poster or Twitter account.

Unless you do you’ll always be nothing more than a glorified shorthand typist and they won’t have a professional opinion of you.

Yes, you are better than that.

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