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There’s been no denying there has been changes at Twitter since Elon Musk took over.
This week, Twitter’s changes to reward subscribers come into effect. Where once the platform was a democratic real-time platform you could speak to famous people directly its morphed into something else.
I’ve blogged here on whether or not its worth paying for better access. But in the meantime here’s excerpts from a thread that analyses what algorithm now looks like.
Twitter revealed its algorithm to the world.
— Aakash Gupta 🚀 Product Growth Guy (@aakashg0) April 1, 2023
But what does it mean for you?
I spent the evening analyzing it.
Here’s what you need to know:
1. Likes, then retweets, then replies
— Aakash Gupta 🚀 Product Growth Guy (@aakashg0) April 1, 2023
Here’s the ranking parameters:
• Each like gets a 30x boost
• Each retweet a 20x
• Each reply only 1x
It’s much more impactful to earn likes and retweets than replies. pic.twitter.com/hwpriLgEXj
3. Links hurt, unless you have enough engagement
— Aakash Gupta 🚀 Product Growth Guy (@aakashg0) April 1, 2023
Generally external links get you marked as spam.
Unless you have enough engagement. pic.twitter.com/5BNbb4YvGJ
4. Mutes & unfollows hurt
— Aakash Gupta 🚀 Product Growth Guy (@aakashg0) April 1, 2023
All of the following hurt your engagement:
• Mutes
• Blocks
• Unfollows
• Spam reports
• Abuse reports pic.twitter.com/Viq19WGgg0
5. Blue extends reach
— Aakash Gupta 🚀 Product Growth Guy (@aakashg0) April 1, 2023
Paying the monthly fee gets you a healthy boost. pic.twitter.com/LTfRkaI31q
6. Misinformation is highly down-ranked
— Aakash Gupta 🚀 Product Growth Guy (@aakashg0) April 1, 2023
Anything that is categorized as misinformation gets the rug pulled out from under it.
Surprisingly, so are posts about Ukraine. pic.twitter.com/MgLUOmDbSZ
7. You are clustered into a group
— Aakash Gupta 🚀 Product Growth Guy (@aakashg0) April 1, 2023
The algorithm puts you into a grouping of similar profiles.
It uses that to extend tweet reach beyond your followers to similar people. pic.twitter.com/haxusclXhM
9. Making up words or misspelling hurts
— Aakash Gupta 🚀 Product Growth Guy (@aakashg0) April 1, 2023
Words that are identified as “unknown language” are given 0.01, which is a huge penalty.
Anything under 1 is bad.
This is really bad. pic.twitter.com/Bnb9ucpP2r
10. Followers, engagement & user data are the three data points
— Aakash Gupta 🚀 Product Growth Guy (@aakashg0) April 1, 2023
If you take away anything, remember this – the models take in 3 inputs:
• Likes, retweets, replies: engagement data
• Mutes, unfollows, spam reports: user data
• Who follows you: the follower graph pic.twitter.com/0hFaQenqDx
There you go.
Act accordingly.