‘Drivers, look out for cyclists.‘
It’s a simple message but statistics show that not all of them do.
In 2020, 140 were killed.
In 2012, someone I knew was one of them not far from the Olympic Park.
But numbers only become stories when there is a human face on them.
In this case, two faces. That of Josephine Gilbert and her Dad Bobby.
Here, Bobby does the talking because two years earlier his daughter was killed by a man banned from driving.
A 10-minute film is long for Facebook but the power of the story carries it.
Well done, Derbyshire Constabulary.