PRESENT TIP: The universal truth of Mums, Dads and Aunts and Uncles and good sharable content

Let me tell you a secret.

The single truth that works just as well today as it did on my first day in a newsroom is this…

‘News is people.’

Back then, I was told to put people in photographs that would appear in the paper so Mums, Dads and aunts and uncles would buy extra copies of the paper and maybe a photographic print.

Today, I want people in the social content because they’ll share it online and so will Mums, dads and aunts and uncles.

Put people in your content.

I train communications people to be better communicators. You can find out more here.

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