30 days of human comms #73: Giving dignity in death in Stoke-on-Trent

At the start of the pandemic there was the central message.

Then came the local message.

Then came messages from the frontline from the staff themselves.

This tweet caught my eye.

But then there was the story as it was covered on the Reach title Stoke-on-Trent Live and this comment:

There is something far more powerful in hearing the story unpolished from frontline staff. This may worry NHS comms colleagues on some levels but as a recipient of the tweet it lands every time.

But I’m not surprised, as that was the hospital where my own Dad died.

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