30 days of human comms #68: The Mother returns to her children after nine weeks on the COVID-19 frontline

It’s all about love at the end of the day, isn’t it?

Love we make and the love we leave is the footprint of what we did and how we did it.

So to Susie who spent nine weeks apart from her children working in an operating theatre for the NHS.

The video which saw her surprise her children when she returned home is 45-seconds of pure undistilled love.

It’s on Twitter here and there’s a clip here, too:

Watch it first.

Don’t scroll past.

Then count the ways love is expressed in that video. I counted six. At least.

Some of the best and most enduring content is that created not with communications in mind. It is raw, on-the-fly and human. It is one take.

After 10 years of social media being mainstream I still don’t think that comms teams really get that.

What does this prove?

That Mums love their children and are loved back in return.

And that NHS people have sacrificed such a lot to ensure that fewer people die.

Head versus heart?

This couldn’t be more heart.

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