Sometimes, the mix of image and text works brilliantly.
So, step forward Devon and Cornwall Police for using this image of a swan in a police car from British comedy Hot Fuzz.
(Full disclosure: I’ve delivered training for Devon and Cornwall Police.)
Why is this good? I’ll recap.
Because it says police are human.
It reaches a different audience than that which tunes into every day crime issues.
It paints a picture of the challenges they face.
It builds an audience who are attracted by the pop culture and stick around for the missing person appeals.
Call received reporting a swan on the M5 near J30 (Exeter Services) this morning. A unit attended and managed to lure the swan to a coned area near J31, before putting it the back of the car and taking it to the nearby canal for safe release! pic.twitter.com/lbo979wgHz
— DevonCornwall Police (@DC_Police) August 30, 2018
Spotter’s badge: Anne Mountjoy.