Is bullying a brand thing? On the face of it, no. But if 30 per cent of children feel bullied that’s a fair chunk of Burger King’s audience.
Credit to them then that they made a YouTube clip that tackles bullying and asks passers-by just to watch out for kids who are having a difficult time.
It’s remarkably effective. There’s a twist too. You can see it here:
Large organisations can be human when they open themselves up to talk about human emotion.