30 days of human comms #12 North West Ambulance Service’s response to a man abusing a paramedic

Paramedics see the best and worst that life has to offer. In an emergency they save lives.

So, when a viral video of a man swearing at a parked ambulance in Runcorn went viral the Liverpool Echo took the video and ran it as part of a news story.

They newspaper approached North Western Ambulance Service for a response.

The press office could have taken the tack that they don’t comment on individual cases. But that wouldn’t have been particularly human. Instead they offered this comment reported by the Echo here:


By being human in their media statement they were human in their response.


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