In the olden days large organisations when they came in for a shoeing by the tabloids had to grimace and bear it.
Today, in an approach pioneered and perfected by the BBC they can make their own voice heard online.
The Sun – whose owner owns a media group in opposition to the BBC – ran a frontpage piece attacking journalists who were asleep at heir desk in the small hours.
The BBC used Twitter like a fly swat to point out the areas of trust:
Even with our eyes closed, it’s good to know the public trusts BBC News more than the Sun. pic.twitter.com/RBogyQSjVa
— BBC Press Office (@bbcpress) November 16, 2017
Organisations can have a human voice just as people do.