30 days of human comms #9 The BBC respond to The Sun

In the olden days large organisations when they came in for a shoeing by the tabloids had to grimace and bear it. 

Today, in an approach pioneered and perfected by the BBC they can make their own voice heard online.

The Sun – whose owner owns a media group in opposition to the BBC – ran a frontpage piece attacking journalists who were asleep at heir desk in the small hours.

The BBC used Twitter like a fly swat to point out the areas of trust:


Organisations can have a human voice just as people do.

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