It’s the annual local government Twitter event today and it got me thinking.
Five years ago I was part of a team at the first local authority to tweet what they were doing across 24-hours.
We won an award for it. But it wasn’t until 10 minutes before the 7am start time that I really thought it would work when I posted a tweet from the corporate account to say that environmental health officers were investigating a noisey cockerel on a deprived housing estate.
In following years the LGA picked up on it as a model and have run sector-wide events.
I’ve had high hopes for the model to help tell the day-to-day story of all the 1,200 activities that local government does. I’m not at all sure that it has managed to do everything it can. It’s not collectively banged a call-to-action drum for social care, for example. Or for people to join libraries or some other service task.
As Twitter slips from third to 5th most popular social media platform maybe the time is right to expand it in future to other platforms. However that may look. Evolve, adapt, learn, iterate.
But maybe that’s not the point. Maybe its enough purely a chance for local government people to be bold, stand tall, be proud of what they do and celebrate all the day-to-day things that build a bigger picture.
If for one day a year local government people can be proud of themselves and each other then that’s no bad thing. If you’ve taken part, well done. If you’ve persuaded someone else to too, even bigger well done.
Or ‘One day like this a year will see me right,’ as Elbow singer Guy Garvey once sang.
Picture credit: raql / flickr