An elderly couple going shopping may be one of the greatest social videos I’ve ever seen.
The pair go with their son and use the JustPark app as a way to locate and pay for a parking space.
The video is shot POV by someone close to the family so the couple Michael & Teresa behave naturally for them.
The couple look in their late 60s and get into the car. There’s a minor squabble about the number of times Teresa took her driving test. She says two. Her husband Michael says four.
They drive along and Teresa struggles with the idea of using a stranger’s drive to park.
“That’s tresspass isn’t it?” she worriedly asks.
They park. It’s fine. She’s converted.
You can see it here:
It’s a beautiful film filled with warmth and humanity.
You can’t fail to like them both.
It’s also a fast edit that also has a voiceover intro from what is possibly Michael & Teresa’s son.
It’s human, it’s not AI generated and is filled with the rough edges of people’s relationships. There’s a feeling Teresa’s driving test has been discussed before. You are entering priviliged space.
So, could this be replicated?
Well, maybe Michael and Teresa can’t come to your [Insert service here] but what it does open the field up to is for people to capture an experience.
So, what does the family make of the trip to the leisure centre? Open with the excitement of getting into the car, the drive, the heading into the baths, the post-swim drink, the children’s feedback in the car on the way home, maybe.
All this needs the consent of participants, of course.
But spent a couple of minutes on options and there’s a whole vista of experiences.
A shopping trip to the town centre, testing a smoke alarm, putting out the recycling, or whatever.
I love that this captures the lived experience rather than the corporate message or the slick marketing that in comparison falls down flat.
Bravo.