You may know that for the past 18 months or so I’ve been helping to deliver video skills workshops via comms2point0. The aim is to give people the skills to plan, shoot, edit and post video using a smartphone or tablet.
They are a joy to deliver. Steve and Sophie who I deliver them with are good people to work with. I love doing them and seeing people go on a bit of a journey from unsure to taking their first steps. Then later on I may see them blossom into a sprinter and marathon runner who are travelling to amazing places.
One such blooming dropped into my Twitter timeline from Chris Bentley. Chris works at Acorns Hospice which is a hospice in the West Midlands that specialises in looking after childern.
He shot the following video here:
You don’t have to be a parent to get the humanity and dignity of this story. It’s beautifully told.
While you know I help deliver video skills workshops you may not know that I lost my own mother 12 years ago. She died in a hospice surrounded by many of her family. I don’t know how it feels to lose a child as the Harvey family have but I painfully know what it’s like to lose a loved one in a hospice. I wish that when it is time everyone has this.
I’m quietly proud that a workshop that I’ve been involved with may have played even a small part in delivering such an effective video. It’s a video that doesn’t stand alone. It is part of a fundraising campaign to carry on the hospice work. Good communications can seem cold. Find out the business objective. Tell stories and create content that helps that. Evaluate by seeing if the business objective has been reached. But for the coldness of this, what makes it work is the warmth of the storytelling as Chris has done here.
The truism that good PR and comms can make a real difference is never truer than it is here. I can’t wait to see the results of the campaign and will be chipping in with a donation here. I hope you, if you can, do too.