It’s unplanned and ironic that the 30th post in this series is one from a railway company I’ve often despaired at.
London Midland were a train company that operated through the North West, Midlands and London. The trains I largely travelled on in the Black Country had no wifi, no plug sockets, no coffee and no tables. They also used to have their drivers poached.
But as a company their social media was superb. Human. Engaging. Real time. This company set standards their trains rarely did. If you were sat outside New Street station and wondering why you were not moving along the tracks their Twitter would tell you in good humour.
So, their sign-off when their franchise came to an end was no surprise:
This is our stop. A different rail company takes over from tomorrow. It’s been a pleasure! You can find all your travel information over at @LNRailway or @WestMidRailway. All change please. pic.twitter.com/IeuEouFKd8
— London Midland (@LondonMidland) December 9, 2017
Be more human. Be more like London Midland’s Twitter.