Getting up to speed with effective bite-size sessions
Being in a pandemic is hard but learning new skills is critical.
So, how are you going to squeeze in the time to learn to help you do your job more effectively and efficiently?
I’ve thought long and hard about this programme. It’s why I’ve designed something to your working week that will give you the skills to face the here and now. Five hour long sessions delivered online to fit into the most demanding of weeks.
I’ve done the research so you don’t have to.
Each session will give you what you need to know to help you deliver cutting edge communications. You’ll get slides and resources and access to a video playback of the session.
You’ll also get access to a group Facebook group where you can ask questions and get distance mentoring and support.
Someone once asked me if I can run training that covered everything they needed to know to be a good comms person and be up to speed. This is it.
WHAT YOU’LL LEARN
Five hour-long sessions delivered online on different days as islands of respite in your busy calendar.
Session 1: THE BASICS: THE MEDIA LANDSCAPE, COMMS PLANNING AND EVALUATION
We’ll go through up-to-date research to show you how different demographics are using the media so you can reach the right audience.
Good comms planning starts with the basics. We’ll look at AMEC and GCS principles. We’ll also go through an easy-to-use template to help you know how to plan a campaign and make sure you’re talking to the right people at the right time.
Session 2: CREATING CONTENT: HOW TO USE THE ALGORITHM
You’ll be given a tour of the main platforms and go through the algorithm so you can create better content.
We’ll look at Facebook, Twitter, YouTube, Instagram and TikTok.
You’ll understand what content works so you can shape better content.
Session 3: UNDERSTAND NEW PLATFORMS
WhatsApp is the third largest platform in the UK while TikTok has more than 12 UK million users. NextDoor has four million users and growing.
What are those platforms and how can you connect with them as an organisation?
We’ll show you how.
Session 4: USING FACEBOOK GROUPS TO REACH YOUR AUDIENCE
More than 1.8 billion Facebook users are members of groups.
I’ll go through three years of research to show why this is important. I’ll show you how to carry out an audit and how to connect with Facebook group admins, and be where your audience is.
Session 5: WHEN TO ENGAGE AND HOW TO DEAL WITH ONLINE COMMENT, CRITICISM AND ABUSE
When to engage and when to take action needs to be in the armoury of every comms person especially if they’re dealing with social media comments.
How to rota, engage, hide, mute and the routes open to you in law to escalate are dealt with here so you can better advise.
Who is this for: Communications, PR and digital comms people looking to improve their skills.
Who the trainer is: Dan Slee is a digital communications consultant with more than 20 years experience working for and with the media. He worked in local government communications before going freelance in 2013. He has helped train more than 3,000 people from more than 300 organisations over the past seven years.
As a bonus… tea or coffee?
One of the things I miss from in-person training is the decent refreshments that come with it. So, everyone who signs up has the option to have sent to them a box of Teapigs tea or a bag of specially roasted coffee ground by a specialist coffee maker. That and some stickers, postcards and a Tunnocks teacake.
Programme #22 SOLD OUT
Session 1 will be 16.9.21 at 9.30am Session 2 will be 23.9.21 at 3pm Session 3 will be 30.9.21 at 3pm Session 4 will be 11.10.21 at 1pm Session 5 will be 18.10.21 at 3pm.
Programme #23 SOLD OUT
Session 1 will be 13.9.21 at 1pm Session 2 will be 20.9.21 at 1pm Session 3 will be 27.9.21 at 1pm Session 4 will be 11.10.21 at 1pm Session 5 will be 18.10.21 at 3pm.
Programme #24 SOLD OUT
Session 1 will be 16.11.21 at 10am Session 2 will be 23.11.21 at 10am Session 3 will be 26.11.21 at 10am Session 4 will be 30.11.21 at 10am Session 5 will be 2.12.21 at 10am.
Programme #25 SOLD OUT
Session 1 will be 4.10.21 at 2.30pm Session 2 will be 11.10.21 at 10am Session 3 will be 18.10.21 at 10am, Session 4 will be 22.10.21 at 10am and Session 5 will be 1.11.21 at 10am.
Programme #26 SOLD OUT
Session 1 will be 23.11.21 at 1pm Session 2 will be 30.11.21 at 1pm Session 3 will be 7.12.21 at 1pm Session 4 will be 14.12.21 at 1pm Session 5 will be 16.12.21 at 1pm.
Programme #27 SOLD OUT
Session 1 will be 8.11.21 at 1pm Session 2 will be 15.11.21 at 1pm Session 3 22.11.21 1pm Session 4 will be 29.11.21 at 3.30pm and Session 5 will be 6.12.21 at 1pm.
Programme #28 SOLD OUT
Session 1 will be 12.1.22 at 1pm Session 2 will be 19.1.22 at 1pm Session 3 26.1.22 1pm Session 4 will be 2.2.22 at 3.30pm and Session 5 will be 9.2.22 at 1pm.
Programme #29 NEW
Session 1 will be 19.1.22 at 2pm Session 2 will be 26.1.22 at 2pm Session 3 2.2.22 2pm Session 4 will be 9.2.22 at 2pm and Session 5 will be 16.2.22 at 2pm.
Programme #30 NEW
Session 1 will be 25.1.22 3pm Session 2 will be 1.2.22 at 1pm Session 3 8.2.22 at 11am Session 4 15.2.22 at 1pm and Session 5 22.2.22 at 1pm.
Programme #31 NEW
Session 1 will be 7.2.22 at 10am Session 2 will be 14.2.22 at 10am Session 3 will be 21.2.22 at 10am Session 4 will be 28.2.22 at 10am and Session 5 will be 7.3.22 at 10am.
HOW TO BOOK A PLACE ON A WORKSHOP
Be like more than 3,000 people who I’ve trained over the past eight years.
Drop me a note on the webform below letting me know which programme and how many spaces you’d like. Or drop an email to firstname.lastname@example.org.
A place on the programme costs £195 + VAT with a 20 per cent discount for a block booking of five or more.
HOW TO ORGANISE IN-HOUSE DELIVERY OF THE SESSIONS
Get the whole team on the same page.
In-house sessions for your team at dates and times to suit you are available. Depending on team size we can run the each session at 90 minutes to make them more interactive.
My privacy notice is here.
DROP ME A LINE
“Dan is an experienced and knowledgeable communications professional who delivers training in an open accessible way. He makes the difficult easy and I highly recommend him.”
Peter Holt, Assistant Chief Executive, South Northamptonshire Council and CIPR committee member.
“A great opportunity to step away from the crazy day job and just take a deep breath and think about how we’re doing comms and where we can make small changes to have much bigger impact. Also, a good chance to brainstorm some ideas and look at what others are doing. Dan is a great guide and his knowledge and experience is always welcome and respected. Thoroughly enjoyable and refreshing.”
Lou Spolton, communications manager, North Northamptonshire Council
“The quality and relevance of Dan’s training is remarkable. His knowledge and experience is expertly transferred to anyone attending his courses and above all, it is all extremely practical.”
David Grindlay, team leader communications, Falkirk Council
Great bitesize course that focuses on the very latest for public sector social media and ways to combat the key things that keep comms people up at night. Always find Dan’s insights really useful and they help me massively in my day job.”
Kara Skehan – Freelance Marketer, Yorkshire Medical Marketing
“Not only did I really enjoy the sessions, thanks to Dan’s friendly and accessible delivery, but I learned a lot. The sessions not only sparked new ideas, but also reaffirmed things I’m doing and gave me the confidence to continue to experiment in my role as a digital communicator. – James Clarke Thanks again for running these Dan!”
James Clarke, Replenish New Media