Here’s something you’ll find useful.
It’s a flowchart to help you with your online campaign.
There’s two parts to it, the moment when you are about to post online and then once you have posted.
You are about to post online
Even before posting, think about the topic. Is it a hot topic? Do you have concerns about sustained abuse?
And then to actually posting and engaging.
You have posted online
Trace through to see if you are getting comments. Are they positive and well researched? Are they malicious? Have they broken a house rule? Are they unhappy?
By having a process you can make sense of what can be a stressful episode.
For more, take a look at the ESSENTIAL COMMS PLAYBOOK 2026.
For more, I deliver training to help you make sense of the changing landscape.
ESSENTIAL AI FOR PUBLIC SECTOR COMMS