Ladies and gentlemen, trust in politicians has gone through the floor.
In the Ipsos MORI Veracity index 2022, trust in political figures generally has now dipped to 12 per cent.
For local councillors, it’s a healthier 38 per cent but even that is a six per cent fall.
Nurses still top the list with 89 per cent while doctors have slipped to third place. Engineers are now the second most trusted profession.
Why does this matter?
Because who public sector comms people include in their content has a big say on whether or not the message will be believed.
The Ipsos MORI figures for 2022 is important insight that allows you to choose and justify the choice of who should be quoted or featured.
The full data is here.