DIGITAL SKILL: Understanding algorithms? That’s a comms job

Here’s a short blog about the exam fiasco.

Hundreds of thousands of children were given marked-down ‘A’ level exam results based on what emerged as a flawed algorithm.

More were due to get similarly marked down GCSE results until a Government u-turn scrapping this approach.

One thing strikes me as this self-inflicted reputational napalm strike.

Rather than say all algorithms are bad the exam fiasco shows we need to spend more time understanding what goes into them so they can be better shaped.

We do it for text. We’ll need to do it for AI.

Welcome to the late 20th century, comms.

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