COVID COMMS #22: What the Globalwebindex stats say how people are using media

Okay, because I’m a sucker for stats here’s some more.

July 2020’s GlobalWebIndex’s Coronavirus Reseasrch for July 2020 data on how people are spending their time during lockdown.

Here you go by demographic.

More time socialising with the family, watching video and creating video.

fig 1. How demographics are consuming media in July 2020 percentage increase (Globalwebindex, global stats, July 2020)

And also how UK adults are spending their time.

More time watching news, watching streaming services and time on messaging services.

fig 2. How UK adults are spending their time percentage increase (Globalwebindex, UK stats, July 2020)

All of the data points to the fact that the media landscape has been tossed up into the air and are settling in different ways.

How can this help public sector communicators?

Check what you are doing and don’t stand still.

Picture credit: Flickr / Documerica

Processing…
Success! You're on the list.

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: