COVID COMMS #6: How an intensive care nurse’s selfie can deliver the message

All this will be won or lost on Facebook.

All this will be won or lost if people follow the advice stay, safe and stay home.

All this will be won or lost if we have NHS staff willing to put themselves in harm’s way.

This is Leanne and she posted a selfie to her own Facebook timeline and made it public.


In two days it has been shared 35,000 times.

What she’s doing is interesting. She’s making the appeal to stay safe, stay home and protect the NHS but she’s also showing with her face the impact of not doing it. It is careworn and tired. She doesn’t want to go back to hell. How can you refuse a request from that face?

Is your comms anywhere near that human?

How can you tap into that?



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