Four years ago when I first started to blog about the role that video could play in comms the examples were often thin on the ground.
Fast forward today and they are rich and plentiful. Here are eight examples that have caught my eye over the past few months.
Hyperlapse to explain a route around town
Windsor & Maidenhead Council are past masters in dealing with a big influx of crowds. Windsor Castle is on the patch. So, for the marriage of Princess Eugenie they used hyperlapse to explain the route the happy couple will take. The hyperlapse technique is to replay the footage at high speed. Many phones do this as part of functionality but if yours does not the microsoft hyperlapse app will do just fine.
Three weeks to go until Princess Eugenie and Mr Jack Brooksbank’s wedding in Windsor! Following the ceremony the newly married couple will have a carriage procession through our historic town. 🏰💒https://t.co/IART4jXUUO#RoyalWedding #Friyay pic.twitter.com/Yp5ZLh2AXp
— Visit Windsor (@visitwindsor) September 21, 2018
2. A video that makes a bin driver human
James works for Birmingham City Council on the bin route. He narrates the story that shows he’s more than just a driver. He looks out for people. An elderly lady who fell. A lady who brings out biscuits. It’s a nice film.
3. A video as eye-catching social media auto-playing content
Fun videos like this one were part of a wider campaign around a serious issue. A video of a dog with a rainbow flag flagged up the #noplaceforhate app to report hate crime. Overall, the campaign led to a 400 per cent increase in the use of the app which won Best Public Sector Campaign at the Public Sector Social Media Awards in 2018.
Rather than tell a story the content flagged up the link to the app with eye catching auto-playing content. Well done Sussex Police and Crime Commissioner staff.
— Horsham DC (@HorshamDC) July 28, 2016
4. Hyperlapse to show the popularity of an event
This Ryder Cup footage captured the first tee and how the crowds flocked as the dawn broke. This technique could just as well be used for any public event.
— Ryder Cup Europe (@RyderCupEurope) September 29, 2018
5. Using staff to tell the organisation’s story
The Edelman Trust barometer tells us that people trust the staff more than those at the top. So, South Yorkshire Fire and Rescue used their staff to tell their story. They read lines from a broader story of what they do backed by footage of them at work. It’s hugely powerful.
Check out @MyDoncaster’s Tweet: https://twitter.com/MyDoncaster/status/1056984125238898688?s=09
6. Children and families to tell their story
This film from rural Wales shows that video isn’t just a city thing. While on the long side it uses frontline staff and the parents and children Home Start helps.
7. Newsjacking to spread some basic advice
When Glenn Hoddle collapsed the spotlight was shone on the CPR that saved him. West Midlands Ambulance Service shot this short explainer. While quite long for Twitter, bonus points for subtitles throughout.
You were probably shocked to see the news about Glenn Hoddle. Thankfully, one of the sound engineers was on hand to start #CPR while the ambulance en-route. If you were in that position, would you know what to do? Community Response Manager Cliff Medlicott says CPR is easy: pic.twitter.com/WaJcuSLKmm
— West Midlands Ambulance Service (@OFFICIALWMAS) October 29, 2018
8. Real people sharing their NHS treatment good news
End of treatment bells are sounded in some units when patients reach the milestone. This one is just 12-seconds. Well within Twitter’s tight guidelines for effective video. The text of the tweet tells the story and the video shows the smile.
If you’d like to get up to speed on how to plan, shoot, edit, add subtitles, text, filters and music book onto one of my workshops. Or if the dates don’t work drop me a line firstname.lastname@example.org.
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