30 days of human comms: day #38: Hampshire Police’s tweeted video to encourage girls to join their cadets

For me, a good police social media account must mirror a beat constable

Sometimes personable, sometimes serioes they must navigate the gears depending on the issue.

A good beat bobby must do all of these in a day. So must a good police comms team.

This tweeted Hampshire Police video talking about equalities was a departure from the serious and I love it a lot:

The audience here is not the witness to a road traffic collision. It is the young potential recruit to their cadets which is why it works for me.

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