Look, I’m slow to this, alright? But remember that stuff we were talking about on head v heart?
All that gubbins about head v heart and the Christmas TV ads use emotion to connect with people?
Have you seen the Polish Christmas TV ad? It’s the most beautiful thing I’ve seen in a long while:
I don’t want to get all click bait but I had your actual tears in my eye.
A simple message, but so powerful. Tells us a lot if we are willing to listen.