FUTURE CODE: Are web developers today’s news photographer?

359759173_9c5939d67f_bA major US newspaper announced plans to fire its entire picture desk a week or two back. All 28 of them. To go.

As someone who has worked on newspapers and now deals with them as part of their job that’s a significant step.

It also underlines in it’s own small way this whole ‘the landscape is changing and pr people need to develop new skills’ thing that I’ve been writing about for the past four years.

Of course, it’s really tempting to dismiss this as the death twitch of an industry that is on it’s knees and move on. What really stopped me in my tracks was a blog by Andy Ihnatko an occasional contributor to the newspaper in question the Chicago Sun-Times.

In it he recognised the pain this step was causing but rejected the idea that newspapers just deserve to die.

He makes an excellent observation that newspapers need to get new skills and as the web and mobile web get more important. What struck me was the observation that perhaps the web developer is now doing what the photographer used to do. Their ability to produce eye-catching content that brings pages alive are now playing the role the snapper and picture editor used to.

Newspapers are a machine, he writes, adding:

“The machine was fantastic at manufacturing what readers wanted from 1850 to 1999. But it now needs to be retooled to manufacture what readers want in 2013.

“What if it fired photographers, but hired more web developers, and gave that department extra resources? Photographs aren’t than just pretty pictures; they serve many practical functions for an edition of a newspaper. They allow for a more attractive page design, they make the newspaper easier to visually navigate, and they offer the reader an alternative method of engaging with the stories.

“ A well-designed, responsive web page does the same things…with the added modern benefit that it allows a story to look great on any device. “Your photos aren’t anything special” is an aesthetic complaint. “Your site goes all screwy when I access it from my iPhone” is a report about a bug that prevents the user from reading the content.

“The point is that if a newspaper really wants to double-down on the value of their content, having a great team of web developers on staff is critical. I’d be less concerned about the sub-par photography of a site than I would about a site that’s hard to read on the device of my choice.”

So in summary, web developers are critical.

When you consider how mobile-first my own life is that has a ring of truth. My holiday frustration at the webpage that doesn’t show on my mobile to tell me the swimming pool opening times, for example.

What are the lessons for local government comms people?

It’s the importance of knowing that to present your story on the web you’ll need to present it well and in a way that people can read it. It’s getting more important that you’ll need a good web developers in your team to help you tell your story.

It also means that submitted pictures to newspapers in times of cut picture desks have real value. For now.

So, it’s back to that changing landscape stuff again really, isn’t it?

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  1. An interesting article. Ten years ago there was an assumption that everyone could write web pages. They can’t. This seems to be an assumption that everyone can take decent pictures. As someone who likes to think he can do the former reasonably well but not the latter, I suspect most others can’t either.

    This was an interesting blog post about the quality of images used to cover the Stanley Cup win.


    1. No, I would agree with you that there is a belief that everyone can take good pics if they have a good camera. They can’t. It’s a skill. What’s worth relecting on is this. Newspapers rely on good images to grab attention in print. Isn’t that what web developers do on the web?

      1. I’m being pedantic here, but it’s generally web or graphic designers that do the pretty stuff. Developers then take this and make it work.

  2. Nice piece Dan, as always.

    However, the ‘ability to produce eye-catching content that brings pages alive’ is not just down to web developers, specialist web designers are also important, ie people with graphic design skills. Sometimes (quite rare in my experience) web developers have these skills (usually down to having a ‘good eye’ much as training) as well as being able to code, and sometimes they work in collaboration with web-savvy graphic designers. Certainly at Boilerhouse we employ art school trained graphic designers as well as developers with computing and wider coding backgrounds.

    1. Thanks, Vicky. Good points and rather fab that Boilerhouse brings graphic design skills to web design. Hats off.

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