We’ve all been there. The You Tube clip starts. Fatboy Slim ‘Right Here, Right Now’ fades in and you are bombarded with fact after fact with one almighty underlying message. The world is changing. Get with the plan, Stan or join the Linotype machine operators in the dole queue.
“But I just can’t taken it all in,” you think. “Isn’t there just a crib sheet to all this so I can take it all in myself?”
To ease fact overload here is a crib sheet of Socialnomics 09’s ‘Social Medis: Is it a Fad?’
Chew over. Question. Digest…..
- By 2010 Gen Y will outnumber baby boomers. 96 per cent of them will have joined a social network.
- Social media has overtaken porn as the #1 activity on the web.
- 1 out of 8 couples married in the US last year met via social media.
- Years to reach 50 million users: Radio 38 years, TV 13 years, Internet 4 years, Ipod 3 years
- Facebook added 100 million users in less than 9 months.
- Ipod app downloads hit 1 billion in 9 months.
- If Facebook were a country it would be the world’s 4th largest. Yet China’s QZone is larger with over 300 million users.
- 2009 US Dept of Education study revealed that on average, online students outperformed those recievibg face-to-face instruction.
- 1 in 6 higher education students are enrolled in online curriculum.
- 80 per cent of companies are using LinkedIn as their primary tool to find employees.
- The fastest growing segment on Facebook is 55 to 65 yearold females.
- Ashton Kucher and Ellen deGeneres have more Twitter followers than the entire population of Ireland, Norway and Panama.
- 80 per cent of Twitter usage is on mobile phone devices. People update anywhere, anytime. Imagine what that means for bad customer experiences?
- Generation X and Y consider email passe. In 2009 Boston College stopped distributing email addresses to incoming freshmen.
- What happens on Vegas stays on Twitter, Facebook, bebo, flickr, digg.
- If you were paid a dollar evertime an article was posted on Wikipedia you would earn $156.23 per hour.
- 34 per cent of bloggers post opinions about products or brands? Do you like what they are saying about your brand?
- 78 per cent of peope trust peer recommendations. Only 14 per cent trust advertisements.
- 24 of the 25 largest newspapers are experiencing record circulation declines.
- In the near future we will no longer search for goods and services. They will find us via social media.
- Social media isn’t a fad. Its a fundamental shift in the way we communicate.