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Tag Archives: social media uk 2024

HANDY NUMBERS: UK social media use in 2024

WhatsApp is the most used social media platform in the UK, according to Ofcom data.

The messaging app is now used by 79 per cent of the population – one per cent in front of YouTube which lies in second place and 10 per cent ahead of Facebook in third.

Elsewhere, Instagram remains in 4th with just over half the population using it in the previous month. 

TikTok consolidates its climb to 5th in the UK league tables with 34 per cent of the population users overtaking X, formerly Twitter now used by just less than 30 per cent.

Snapchat is level with younger demographics with 26 per cent, Pinterest 19 per cent and LinkedIn 18 per cent.

For the first time Reddit has found itself in the top 10 with 12 per cent using it. 
The figures were revealed in the Ofcom Adults Media Literacy report.

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Posted byDan SleeApril 21, 2024Posted incommunicationsTags: ofcom social media statistics, social media uk 2024, social media uk statistics 2024Leave a comment on HANDY NUMBERS: UK social media use in 2024
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