Most organisations set-up social media in and around 2010 and haven’t really gone back to look at what they’re doing since then.
There’s been more change in the last 12-months than the last 12 years and now high time to polish how you are delivering your communications.
Here’s 10 questions for you to reflect on
1. X, formerly Twitter, has announced that its a video first platform. How are you fixed for this?
2. Facebook has crippled posts from a page with a link. What six ways can you combat this?
3. Video accounts for half of all time spent on Facebook. How are you fixed with this?
4. Reels accounts for half of al, time spent on Instagram. How are you fixed with this?
5. In a crisis, people turn to traditional media. How can your team handle a media query?
6. Good comms planning is timeless and can make a huge difference. How is your comms planning skills?
7. What do you have in place to support staff who are dealing with online abuse every week?
8. The first couple of seconds of a TikTok can make or break your content. How can you stop people scrolling?
9. How can you use WhatsApp Channels more effectively?
10. How do you know when to engage online and when to monitor?
Here’s some training I offer.
ESSENTIAL COMMS SKILLS BOOSTER. This is the all rounder that looks at media landscape, comms planning and evaluation, creating content, new channels, Facebook groups, LinkedIn and dealing with online comment,. Criticism and abuse.
ESSENTIAL VIDEO SKILLS REBOOTED. This is the all rounder that gives you the basics for planning, shooting, editing and posting effective content.
ESSENTIAL TIKTOK AND REELS. This looks at making effective content for these portrait-shaped video channels.
ESSENTIAL MEDIA RELATIONS. This looks at how to pitch ideas to journalists as well as dealing with media queries.
That’s the day-to-day tactics. I’ve also blogged 10 reasons why you should carry out a social media review.
If I can help I’d love to chat.