Get you and the team up to speed in a fast evolving AI world

– Discover key changes to social media algorithms to save you time and make your content more effective.

– Find out where AI can safely fit into your day-to-day content creation.

– Command the basics of comms planning and evaluation alongside an indepth knowledge of the 2024 media landscape.

There’s been more change in the last 12-months than the last decade.

Comms planning, evaluation, algorithms, what to do with X, formerly Twitter and how to deal with AI in your workplace… it all feels overwhelming.

Where can you find the time to get up to speed?

Relax. I’ve done the hardwork, the research, the testing so you and your team don’t have to.

In SIX online sessions that easily fit into your working week I’ll go over the basics of everything you need to know.

It’s also constantly updated so you can stay ahead of the game.

Each session will give you what you need to know to help you deliver cutting edge communications. You’ll also get slides and resources and plenty of chances to ask questions.

Someone once asked me if I can run training that covered everything they needed to know to be a good comms person and be up to speed.

This is it.

WHAT YOU’LL LEARN

Six hour-long sessions delivered online on different days as islands of respite in your busy calendar.

Session 1: THE BASICS: THE MEDIA LANDSCAPE, COMMS PLANNING AND EVALUATION (1 hr)

We’ll go through up-to-date research to show you how different demographics are using the media so you can reach the right audience.

Good comms planning starts with the basics. We’ll look at AMEC and GCS principles. We’ll also go through an easy-to-use template to help you know how to plan a campaign and make sure you’re talking to the right people at the right time.

Session 2: CREATING CONTENT: HOW TO USE THE ALGORITHM (90 mins)

You’ll be given a tour of the main platforms and go through the algorithm so you can create better content.

We’ll look at Facebook, Twitter, YouTube, LinkedIn, and Instagram.

You’ll understand what content works and encourages people to share so you can shape better content.

Session 3: UNDERSTAND NEW PLATFORMS: TIKTOK, NEXTDOOR, WHATSAPP CHANNELS & THREADS (1 hr)

WhatsApp is the third largest platform in the UK while TikTok has more than 12 UK million users. NextDoor has eight million users and growing.

Threads has hundreds of thousands of UK users and has become some people’s tip to become the new Twitter.

You’ll look at strategies for all of them as well as the TikTok algorithm.

You’ll be up to speed on new, emerging and underused channels.

Session 4: FACEBOOK GROUPS & LINKEDIN (1 hr)

More than 1.8 billion Facebook users globally are members of groups.

You’ll see five years of research to show why groups are important. I’ll show you how to carry out an audit and how to connect with Facebook group admins, and be where your audience is.

You’ll understand the key role Facebook groups have played in the UK General Election as well as strategies for dealing with radicalisation.

You’ll also see how to use LinkedIn both as an organisation and as an individual.

Session 5: WHEN TO ENGAGE AND HOW TO DEAL WITH ONLINE COMMENT, CRITICISM AND ABUSE (1 hr)

When to engage and when to step back needs to be in the armoury of every comms team if they’re using social media.

How to engage, hide, mute and the routes open to you in law to escalate are dealt with here so you can better advise.

We’ll look at social media house rules and the reasons for having them.

Session 6: USING AI TOOLS SAFELY & WITH CONFIDENCE (1 hr)

This new session looks at how you can develop a strategy to use AI tools safely and in a way that meets UK Government standards.

We’ll look at what AI is, how to use it, the pitfalls to avoid and some of the main tools and what they can do.

We’ll also look at public perception of AI and where it can be detrimental to deploy as well as a back office boon.

We’ll nail the basics of your AI strategy so you can use it with confidence.

Who is this for?

This is for communications, PR and digital comms people looking to improve their skills. If you are at the start of your career or experienced there is something for you.

Who is the trainer?

Dan Slee is a digital communications consultant with more than 20 years experience working for and with the media. He worked in local government communications before going freelance in 2013. He has helped train more than 3,000 people from more than 1,000 organisations.

How you can join a session and get up to speed

1) Join a public workshop with dates listed below.

2) Bring me in to deliver the training for your team online. With the online version, each session is are extended to 90-minutes to allow for extra questions and debate.

3) You can bring me in for the day to deliver the training for your team face-to-face. We’ll cover the main parts here and then follow-up with online sessions.

Scroll down and drop me a note through the web form at the bottom of the page to book or make an enquiry.

As a bonus… tea or coffee?

One of the things I miss from in-person training is the decent refreshments that come with it. So, everyone who signs up has the option to have sent to them a box of Teapigs tea or a bag of specially roasted coffee ground by a specialist coffee maker. That and some stickers, postcards and a Tunnocks teacake.

PUBLIC SESSIONS – DATES

Programme #67 LIMITED SPACES

Session #1 20.1.26 11.30am-12.30am Session #2 27.1.26 11.30am-1pm 3.2.26 Session #3 3.2.26 11.30am-12.30pm Session #4 10.2.25 11.30am-12.30pm Session #5 17.2.26 11.30am-12.30pm Session #6 24.2.26 11.30am-12.30pm.

Programme #68 NEW

Session #1 16.2.26 10am-11am Session #2 23.2.26 10am-11am Session #3 2.3.26 10am-11am Session #4 9.3.26 10am-11am Session #5 16.3.26 10am-11am Session #6 16.3.26 1pm-2pm.

TESTIMONIALS

Dan is one of the most knowledgeable and effective trainers for charities and voluntary sector organisations who want to be more effective at using social media. Our staff have different levels of experience, but Dan ensured everyone got something from the day he spent with us. I can’t believe we covered so much ground and look forward to putting the learning and insights into practice.

Richard Newson, Media and Communications Manager, National Children’s Bureau

Dan ran a series of workshops both in person and online for our team, focusing on various areas of comms and engagement. Our whole team attended, and it enabled us to have some impactful conversations about how we currently worked and the potential of where we can develop. With his guidance and insight, we have been able to explore how to enhance our team’s output and get the best from our comms channels.

Hannah Woollven, digital communications manager, Portsmouth Hospitals University NHS Trust

Dan’s training gave our team a really good overview of the current digital comms and media landscape – it feels like I’ve been brought up to speed with modern times! Lots of useful takeaways to help improve the way we communicate with people and a really engaging training style. Thank you Dan!

Caroline Rowe, Head of Communications and Engagement, NHS North Central London Integrated Care Board

HOW TO BOOK A PLACE ON A WORKSHOP

Easy.

Drop me a note on the webform below letting me know which programme and how many spaces you’d like.

Or drop an email to dan@danslee.co.uk.

I’ll take it from there for you. We can sort out the invoice and yes, BACS payment and a PO number is fine.

COST

A place on the programme costs £245 + VAT. An invoice settled by BACS or credit card are fine. This covers all sessions in the programme.

ORGANISE IN-HOUSE DELIVERY OF THE SESSIONS

Even better.

Get the whole team on the same page.

In-house sessions for your team at dates and times to suit you are available. Depending on team size we can run the each session at 90 minutes to make them more interactive.

Drop me a line on the webform down below.

My privacy notice is here.

DROP ME A LINE ON THE WEBFORM