Learn to plan, shoot, edit and post effective social video

– Understand optimum lengths for effective social video for 2026.

– Master how to create video that people won’t want to scroll past.

– Understand how and when to use AI tools safely

Video in 2026 has become the single most important tactic for social media but how to master it?

– Half of all time spent on Facebook is spent watching video.

– Half of all time spent on Instagram is spent watching Reels.

– LinkedIn is promoting video with a 36 per cent increase in video content.

The case for improving your skills are clear.

WHAT YOU’LL LEARN

A) IN-PERSON WORKSHOPS

Scroll down for a list of venues across the UK you can join or ask me to come and deliver to your team.

We’ll look at the data on who watches short-form video in the UK and what an optimum length of video is.

We’ll look at how to get the best out of shooting with a mobile and how to get the best out of recording sound.

We’ll look at the best tools to shoot and edit with, as well as examples of effective short-form video.

We’ll teach through a practical exercise and guided edit so you’ll leave with your own edited video.

We’ll show you the difference between shooting for YouTube, Reels, LinkedIn and TikTok and the different steps you’ll need before posting.

We’ll give you the skills to plan, shoot, edit and post effective video and build your confidence and understanding.

We’ll give you slides and resources as well as tutorials to follow you can refer back to.

Programme #47 EDINBURGH – Limited spaces – NEW

Date: 15.10.26. An all day face-to-face public session. Arrive 9.30am for a 10am start wrapping up at 4.30pm. Venue: Cosla, Haymarket Yards, Edinburgh, EH12 5BH. Two minutes walk from Haymarket station, Edinburgh.

Programme #48 LONDON – Limited spaces – NEW

Date: 22.10.26. An all day face-to-face public session. Arrive 9.30am for a 10am start wrapping up at 4.30pm. Venue: 8 All Saints Street, Kings Cross London, N1 9RL.

Programme #49 BIRMINGHAM – Limited spaces – NEW

Date: 6.11.26. An all day face-to-face public session. Arrive 9.30am for a 10am start wrapping up at 4.30pm. Venue: The Studio, 7 Cannon Street, Birmingham, B2 5EP.

B) ONLINE WORKSHOPS

On each workshop, there are four two hour practical sessions that will give you the data and step-by-steps the skills you’ll need.

Session 1: BASICS (2 hours)

We’ll look at the data on who watches short-form video in the UK and what an optimum length of video is.

We’ll look at how to get the best out of shooting with a mobile and how to get the best out of recording sound.

We’ll look at the best tools to shoot and edit with, as well as examples of effective short-form video.

We’ll help you to understand how to plan a shot list as well as edit and add cutaways, filters, transitions and music.

We’ll show you how to use music without falling foul of copyright law as well as the role GDPR needs to play.

We’ll show you the difference between shooting and editing for YouTube, Reels, LinkedIn and TikTok and the steps you’ll need before posting.

We’ll show you how to use music without falling foul of copyright law as well as the role GDPR needs to play.

Session 2: PRACTICAL (2 hours)

We’ll set you a task to film, shoot and edit a short film on your mobile and go step-by-step with you.

We’ll help you to understand how to plan a shot list as well as edit and add cutaways, filters, transitions and music.

Session 3: VERTICAL VIDEO (2 hours)

We’ll show you how to crack vertical video such as TikTok and Reels through hooks and other techniques.

We’ll show you the pro’s and cons of editing on the social platform itself using tools provided by Meta and TikTok.

We’ll show you how to use music without falling foul of copyright law as well as the role GDPR needs to play.

We’ll show you the difference between shooting for YouTube, Reels, LinkedIn and TikTok and the steps you’ll need before posting.

Session 4: LIVE VIDEO & AI TOOLS (2 hours)

We’ll also show you how to safely use AI tools that meets Meta, TikTok and UK Government guidelines.

We’ll look at AI tools and the strengths and weaknesses they currently have.

We’ll also show the strengths and weaknesses of live video.

We’ll give you slides and resources as well as tutorials to follow you can refer back to.

Who is this for?

This is for communications, PR and digital comms people looking to improve their skills. If you are at the start of your career or a more experienced videographer there is something for you.

Who is the trainer?

The workshop is delivered by Dan Slee.

Dan has helped deliver video training since 2016. He helped pioneer the first workshops to offer training on making films with smartphones and tablets. He delivers the face-to-face sessions.

How you can sign-up for a workshop and get up to speed

1) Join a public workshop with dates listed below.

2) Bring me in to deliver the training for your team online. With the online version, each session is are extended to 90-minutes to allow for extra questions and debate.

3) You can bring me in for the day to deliver the training for your team face-to-face. We’ll cover the main parts here and then follow-up with online sessions.

Programme #46 (online delivery) SOLD OUT

Session #1 16.10.26 10am-12pm Session #2 16.10.25 1pm-3pm Session #3 23.10.26 10am-12pm Session #4 23.10.25 1pm-3pm

Programme #50 (online delivery) NEW

Session #1 20.11.26 10am-12pm Session #2 20.11.26 1pm-3pm Session #3 27.10.26 10am-12pm Session #4 27.10.25 1pm-3pm

Testimonials

“Dan delivered a bespoke video training course to our team and it was one of the most valuable training days we’ve had. It was perfectly suited to our needs, engaging, interesting and interactive. The energy in the room was so positive and we all learned lots of practical skills which we can now put into use.” – Carys Samuels, communications manager, National Police Chiefs Council.

“If you’re thinking of adding video to your social output but need some advice, this is the course for you. Packed full of information, useful advice, practical exercises and delivered in an easy, informal way, I can highly recommend!” Claire Jennings, Marketing Officer, Middlesbrough Council

“The tips and advice from your in-person session gave me the confidence to experiment with video and ultimately create better, more engaging content. I put all of my team through your online training and it has definitely helped them too. While there’s no better way to learn than doing, your session was the spark that kicked me on. Highly recommended.” Kevin Turner, policy and stakeholder relations manager, Sanctuary Housing.

HOW TO BOOK A PLACE ON A WORKSHOP

How you can join a session and get up to speed:

1) Select which public workshop works for you. The dates are listed above. Let me know which one you are interested in on the contact form. I’ll email you to confirm.

2) Bring me in to deliver the training for your team online with four sessions. With the online version, each session is are extended to 90-minutes to allow for extra questions and debate.

3) You can bring me in for the day to deliver the training for your team face-to-face. We’ll cover the main parts here and then follow-up with online sessions.

COST

A place on the programme costs £245 + VAT with a 20 per cent discount for a block booking of five or more. This covers all sessions in the programme.

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