Learn to plan, shoot, edit and post effective social video

– Understand optimum lengths for effective social video for 2025.

– Master how to create video that people won’t want to scroll past.

– Understand how and when to use AI tools safely

Video in 2025 has become the single most important tactic for social media but how to master it?

– Half of all time spent on Facebook is spent watching video.

– Half of all time spent on Instagram is spent watching Reels.

– Twitter has declared itself as a video first network.

The case for improving your skills are clear.

WHAT YOU’LL LEARN

Four two hour practical sessions that will give you the data and step-by-steps the skills you’ll need.

Session 1: BASICS (2 hours)

We’ll look at the data on who watches short form video in the UK and what an optimum length of video is.

We’ll look at how to get the best out of shooting with a mobile and how to get the best out of recording sound.

We’ll look at the best tools to shoot and edit with as well as examples of effectiove short form video.

Session 2: PRACTICAL (2 hours)

We’ll set you a task to film, shoot and edit a short film on your mobile and go step-by-step with you.

We’ll help you to understand how to plan a shot list as well as edit and add cutaways, filters, transitions and music.

Session 3: VERTICAL VIDEO (2 hours)

We’ll show you how to crack vertical video such as TikTok and Reels through hooks and other techniques.

We’ll show you the pro’s and cons of editing on the social platform itself using tools provided by Meta and TikTok.

We’ll show you how to use music without falling foul of copyright law as well as the role GDPR needs to play.

Session 4: LIVE VIDEO & AI TOOLS (2 hours)

We’ll also show you how to safely use AI tools that meets Meta, TikTok and UK Government guidelines.

We’ll look at AI tools and the strengths and weaknesses they currently have.

We’ll also show the strengths and weaknesses of live video.

Who is this for?

This is for communications, PR and digital comms people looking to improve their skills. If you are at the start of your career or a more experienced videographer there is something for you.

Who is the trainer?

The workshop is delivered by Dan Slee for delivery online.

Dan has helped deliver video training since 2016. He helped pioneer the first workshops to offer training on making films with smartphones and tablets. He delivers the face-to-face sessions.

How you can join a session and get up to speed

1) Join a public workshop with dates listed below.

2) Bring me in to deliver the training for your team online. With the online version, each session is are extended to 90-minutes to allow for extra questions and debate.

3) You can bring me in for the day to deliver the training for your team face-to-face. We’ll cover the main parts here and then follow-up with online sessions.

As a bonus… tea or coffee?

One of the things I miss from in-person training is the decent refreshments that come with it. So, everyone who signs up has the option to have sent to them a box of Teapigs tea or a bag of specially roasted coffee ground by a specialist coffee maker. That and some stickers, postcards and a Tunnocks teacake.

Programme #40 LAST FEW PLACES

Session #1 23.1.26 10am-12pm Session #2 1pm-3pm Session #3 30.1.26 10am-12pm Session #4 1pm-3pm.

Programme #41 NEW

Session #1 20.2.26 10am-12pm Session #2 20.2.26 1pm-3pm Session #3 27.1.26 10am-12pm Session #4 27.1.26 1pm-3pm.

Programme #42 NEW

Session #42 20.3.16 10am-12pm Session #2 20.3.26 1pm-3pm Session #3 30.3.26 10am-12pm Session #4 30.3.26 1pm-3pm.

Testimonials

“This was the best and most engaging video workshop I’ve been to in my career. Great presenters, compelling content and never a dull moment.” – Michele Jeuken, head of communications, Cornwall Council

“If you’re thinking of adding video to your social output but need some advice, this is the course for you. Packed full of information, useful advice, practical exercises and delivered in an easy, informal way, I can highly recommend!” Claire Jennings, Marketing Officer, Middlesbrough Council

“The tips and advice from your in-person session gave me the confidence to experiment with video and ultimately create better, more engaging content. I put all of my team through your online training and it has definitely helped them too. While there’s no better way to learn than doing, your session was the spark that kicked me on. Highly recommended.” Kevin Turner, policy and stakeholder relations manager, Sanctuary Housing.

HOW TO BOOK A PLACE ON A WORKSHOP

How you can join a session and get up to speed:

1) Select which public workshop works for you. The dates are listed above. Let me know which one you are interested in on the contact form. I’ll email you to confirm.

2) Bring me in to deliver the training for your team online with four sessions. With the online version, each session is are extended to 90-minutes to allow for extra questions and debate.