Portrait video has evolved to be a vital driver of content in 2023.
TikTok has taken the world by storm with more than a billion users falling for the entertainment of portrait – or vertical – video, music and trends.
Reels have become vital to Meta’s strategy being a key driver for Instagram and Facebook.
Portrait video has a whole new language to it that you can discover in this workshop.
Your approach needs bespoke content that will work on the platform and we’ll show you how.
We’ll give you the essential skills you’ll need from the strategy, basics and more advanced skills.
We’ll look at:
- Where portrait video needs to fit into your content strategy.
- Best practice.
- Tips on building a channel and working with trends.
- A process to decide if portrait, landscape or even any video is the answer.
- Where portrait video can help with stories as well as TikTok and Reels.
- How to edit using the native tools.
- How to edit using the best external tools.
- How to easily add sub-titles and titles.
- How to avoid the pitfalls of copyright and accessibility.
- How to work with creators to make more noise.
Who is this for?
The workshop is for comms and marketing people working in and around the public and third sectors. It is designed to be accessible to people with no or limited video experience as well as extensive. You can have never picked up TikTok or be an accomplished user.
Who are the trainers?
The workshop is delivered by Dan Slee and Julia Higginbottom in 2023 specially for delivery online.
Julia is an established filmmaker and videographer who has worked across the UK. Dan has helped deliver video training since 2016. He helped pioneer the first workshops to offer training on making films with smartphones and tablets.
Past clients NHS Digital, McDonalds, Home Office, HMRC, Fife Council, Cornwall Council, MacMillan Cancer and Hampshire Fire and Rescue.
The programme is delivered in THREE bite size two hour sessions delivered across Zoom.
Session #1 Strategy (2 hrs)
- Where portrait video sits in the media landscape.
- Best practice.
- Understanding the algorithms.
- Working with trends.
- Understanding optimum length.
- Basic shooting.
Session #2 Shooting and editing with TikTok(2 hrs)
- How channels build followers.
- Understanding optimum length.
- Basic shooting.
- Basic editing.
Session #3 Advanced shooting with TikTok and editing on Reels (2 hrs)
- Advanced editing on TikTok with stitch video, duets and trends.
- Green screen and other tricks.
- Editing with Reels for Instagram & Facebook.
- Staying the right side of the law with accessibility, GDPR and copyright.
PLUS
A month of support and coaching while you are getting to grips with the platform.
As a bonus… tea or coffee?
One of the things I miss from in-person training is the decent refreshments that come with it. So, everyone who signs up has the option to have sent to them a box of Teapigs tea or a bag of specially roasted coffee ground by a specialist coffee maker. That and some stickers, postcards and a Tunnocks teacake.
TESTIMONIALS
If you’re starting out…
“I was really apprehensive about filming in portrait mode and also my understanding of TikTok was limited but this really helped me and opened my eyes. I started filming in portrait straight after the first session to put in practice what I’d learned.”
Anuji Varma, communications manager, Sandwell and West Birmingham NHS Trust
If you’re a filmmaker new to TikTok…
“I feel so much more comfortable with portrait videos, reels, and TikTok after doing this course. Understanding how to get the best from your phone and how people watch and digest content afterwards has been really eye-opening. I would recommend this course to anybody moving from mainstream filmmaking to social media videos. The tutors are respectful of the craft and skills while being able to direct you into a different way of thinking. As a seasoned filmmaker, I really appreciated this.“
Sharon Woodward, Oxford City Council
Programme #13
Session #1 9.5.24 10am-12pm Session #2 9.5.24 1pm-3pm Session #3 16.5.24 10am-12pm.
HOW TO BOOK A PLACE ON A WORKSHOP
Easy.
Be like more than 3,000 people who I’ve trained over the past eight years.
Drop me a note on the webform below letting me know which programme and how many spaces you’d like. Or drop an email to dan@danslee.co.uk.
COST
A place on the programme costs £225 + VAT with a 20 per cent discount for a block booking of five or more.
HOW TO ORGANISE IN-HOUSE DELIVERY OF THE SESSIONS
Even better.
Get the whole team on the same page.
In-house sessions for your team at dates and times to suit you are available. Depending on team size we can run the each session at 90 minutes to make them more interactive.
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DROP ME A LINE ON THE WEBFORM
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