There’s been a real awakening of late that Toto, we are not in Kansas anymore.
Social media is changing and evolving almost by the day.
But your to do list isn’t getting any shorter but the need for a social media review is getting more pressing.
Here’s 10 questions for you to reflect on
- There’s only so many hours in the day. Are you wasting time doing the wrong thing?
- There has been more change in the last 12 months than the last 12 years. When was the last time you took a step back and took a hard look at what you do?
- Twitter isn’t Twitter anymore. It’s reach is declining. How are you tackling that?
- What’s your most important audience and what channels do they use now?
- Facebook groups are now the most important channels for people to find out what their council is doing. How many do you have in your area and how are you connecting with them?
- Would channels like TikTok, WhatsApp Channels or Mastodon reach your audiences?
- How are you now going to communicate in an emergency?
- Have you communicated confidently the changes to the rest of the organisation?
- How is your local media using social media?
- What can AI do to me and for me and how can I understand what’s coming over the hill?
Now, if you can ask all these questions and run your own review that’s fantastic. We are entering a cycle of likely political change and having some answers ready in relatively calmer times would be astute. All of those questions are ones to consider right now.
That’s the big strategic picture. I’ve also blogged 10 reasons why you should polish your training.
If I can help I’d love to chat.