I’m an absolute sucker for emails with good titles.
I subscribe to ‘Blocked and Reported’ mainly for the name and I wish I’d had the foresight to call my blog ‘Dan is Writing…’ back in the day when I started it.
One that I’m particularly fond of is ‘Link in Bio’ a newsletter by Rachel Karten an American blogger who works in the brands social media field. It’s not always useful to the work I do with the public sector but occasionally there are some really good turns of phrase or insight.
In a recent email she used the headline ‘Fewer, better.’
This describes a trend away from pumping out a prescribed amount of content everyday and being more selective.
Rachel wrote: “I couldn’t escape conversation about “fewer, better” this quarter. Brands are no longer wanting to play the quantity game on social platforms. Instead, they are focusing on ways to create smarter, more intentional content—even if that means fewer posts going up.”
This absolutely articulates something I’ve been finding from social media reviews over the past 18-months.
Don’t aim for a target, aim for high standards.
Anyone can do this but it will take some time every month to look at your insights. What’s working well? What kind of content is that? But also, what’s not working well? The data has pointed clearly that links in content get strangled by the algorithm. If you are feeling particularly cute maybe post some content with a link and then capture the data. You can then use that data to educate the organisation about what good looks like.
“But the chief executive will expect to see that thing we’ve always done.”
“No, they’ll like it better if it works,” is the reply you’ll be able to give backed with data.
Picture credit: By David Dawson – Bumble Bee, BBC Micro Model B, CC BY 2.0.
I deliver training to help you make sense of the changing landscape ESSENTIAL AI FOR PUBLIC SECTOR COMMS, ESSENTIAL COMMS SKILLS BOOSTER, ESSENTIAL MEDIA RELATIONS and ESSENTIAL VIDEO SKILLS REBOOTED.