A quick post about online rumour.
Every year, conspiracy theorists darkly allege that poppiers won’t be sold in your town because of them Muslims.
Every year a few days ahead of them the Royal British Legion put out a post that shoots it down.
Quite brilliantly, they add the take-down as text in an image but they also repeat it in body text.
Cunningly, this allows for people to download the image and post it as a meme response on Facebook threads the Royal British Legion will never see.
You can also see the admin for the RBL engage with people in the comments section which is brilliant.