ESSENTIAL META ONE SURVIVAL WORKSHOP

How to communicate online with low or no budget in a subscription landscape

  • 82 per cent of the UK population use Facebook.
  • Posting links to Facebook pages has been a cornerstone of digital communications strategies for 15 years.
  • But Meta’s Meta One subscriptions for Facebook and Instagram now sees links and reach restricted for non-subscribers.
  • But to rub salt in the wound, Meta has banned Government pages from taking out a Meta One subscription.
  • This practical workshop aims to help coimmunicators in and around the public sector  re-think your digital communications approach with alternative strategies.

Background

Facebook has been a key communications channel for more than 15 years.

But the launch of Meta One subscriptions has upended long-established strategies. Links are now limited and reach restricted on Facebook.

Limits have also been made to corporate Instagram profiles.

So what strategies can now be best used?

In a two-part workshop we’ll look at what Meta One means and how you can adjust your tactics on Facebook and Instagram.

That includes:

  • Original data that sets out the most effective Facebook and Instagram content.

Communicating with Meta One

  • Using the basic Meta One subscription (or not) if you are not listed as a Government page.

Communicating without Meta One

  • What the restrictions are.
  • Creating content that works.
  • Telling the story on the platform through video, text and carousels.
  • Telling the story off the platform through Facebook groups.
  • Making the most of the limited remaining links functionality.
  • How to use chat-to-message and message-to-message functionality over Facebook and Messenger.
  • Third-party tools.
  • Flowcharts to help you triage content requests.

We’ll also look at beyond Facebook

  • Email marketing.
  • Nextdoor.
  • WhatsApp Channels.
  • Print.

The sessions will be run over two two hour sessions.

Who is this aimed at

Heads of comms, communications managers and admins of social media sites in and around the public sector.

What attendees get

Unbiased and unaffiliated understanding of how to communicate with confidence in a post-Meta One subscription landscape. Plus slides and resources.

Who is the trainer

Dan Slee has been a journalist before holding a senior public sector communications role. He has been freelance for more than a decade where he has worked with and trained more than 1,000 organisations from Orkney Council to Welsh Government, HM Treasury, NHS Scotland, Sandwell & West Birmingham NHS Trust, Derbyshire Constabulary, Peak District National Park, Granicus, McDonalds, Punch Taverns, MacMillan Cancer, University of Manchester, LGA, Sanctuary Housing, Metropolitan Police, Belfast City Council, Bromford Housing and Merseyside Fire & Rescue.

Cost

An individual place is £195 + VAT.

Message below for details of in-house workshops.

Upcoming workshops

ESSENTIAL META ONE SURVIVAL WORKSHOP #1

Part #1 9.12.26 10am-12pm and Part #2 16.12.26 10am-12pm.

ESSENTIAL META ONE SURVIVAL WORKSHOP #2

Part #1 20.1.27 10am-12pm and Part #2 27.1.27 10am-12pm

How to register

Message Dan below with any questions and also how many attendees and which session you would like to book. Ask about in-house sessions too.

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Creative commons credit: ADM-3A text terminal and Tektronix vector terminal in use by Oslo Museum circa 1980.

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