Tag Archives: local government

SOCIAL SOUND: Can We Use Audioboo In Local Government?

Okay, so here’s an idea. You record a quick interview or a snippet of a festival and then you post it online.

Nothing revolutionary and I’m sure people have been doing it for years but for a few weeks I’ve been experimenting with Audioboo.

What’s Audioboo? It’s a way of posting online short recording clips of interviews, sounds, noise or perhaps even with permission live music.

You can download it for free through the app store or via the Android market and all you need is a smartphone or an iphone.

There are other platforms out there and SoundCloud has its followers too.

The dabbling I’ve done is centred around photocalls I’ve attended where some parties have been gathered together. With them all in one place it’s made sense to whip out the phone and make a quick recording. In less than five minutes you can have something posted to the web.

At a cold photocall with a few minutes to spare I made an Audioboo, posted it to the Walsall Council Facebook and Twitter and by the time it took to get back to the office there was an email: “One of the neighbours has listened to your recording and thinks this is a great project.” Beginners luck maybe, but it did get me thinking.

For some time I’ve been thinking about how to generate content for different places. This is another string to the bow of the comms person.

Intro to Audioboo from Mark Rock on Vimeo.

Why bother? Here’s NINE good reasons

  1. Because it’s a good way to post a recording straight onto the web.
  2. Because you’re offering different content on a different platform.
  3. Because it’s free.
  4. Because you don’t have to be a BBC-trained sound engineer to use it.
  5. Because you can record snippets from frontline staff and events.
  6. Because it’s simple.
  7. Because you can post it to Twitter, Facebook and embed on a website very easily.
  8. Because you can listen as a podcast.
  9. Because it makes your content more accessible to the visually impaired.

How do I do it?

Go to Audioboo and create an account.

Press record.

When you are happy post it to the web.

Add metadata (that’s things like the words ‘Walsall’, ‘regeneration’, ‘new homes bonus’, ‘housing’ if it’s a New Homes Bonus scheme done by the regeneration directorate in Walsall.)

It’s that simple.

How about some examples?

Here’s a Norfolk County Council social worker talking about why he does his job..
http://abfiles.s3.amazonaws.com/swf/fullsize_player.swf

Here’s Devon and Cornwall Police on setting the budget.
http://abfiles.s3.amazonaws.com/swf/fullsize_player.swf

Here’s a former postman recalling the Swansea docks posted by Swansea Council
http://abfiles.s3.amazonaws.com/swf/fullsize_player.swf

Here’s Walsall Town Centre Champions talking about plans to bid for Mary Portas cash
http://abfiles.s3.amazonaws.com/swf/fullsize_player.swf

Here’s Scottish pipers playing at the Godiva Festival posted by Coventry City Council
http://abfiles.s3.amazonaws.com/swf/fullsize_player.swf

So what’s next?

I’m sure there’s more possibilities but here’s three that struck me:

1. Broadcast journalist content. Nick Booth from Podnosh many years back spoke of creating clips along with a press release that could be downloaded by broadcast journalists. That’s a step in that direction.

2. Adding Audioboo links to press releases when they’re e-mailed out. Add a straight forward link.

3. Embedding Audioboo links to news stories or web pages. As a way to brighten up web content.

TWITTER GRITTER: Beware Inferior Private Sector Product

We’re told local government should be more like the private sector.

If that means charging £20,000 to make a change to a Government website then I’d rather not, thanks.

This week the gov.uk website, built in-house by geeks using open source (ie free) software was launched.

I’m not a webbie but even I can see the value in being able to make changes and tweaks suggested by people and there’s a great piece on it here on the Cabinet Office digital blog.

In an entirely different scale and in an entirely different corner of the digital allotment there was a public versus private issue in local government I stumbled across.

A private company is approaching councils offering to take over grit alerts.

That’s an area I do know something about as Walsall Council, I’m proud to say, was amongst the pioneers of the Twitter Gritter model along with places like Derbyshire County Council and Kirklees Council. Our engineers looked at us a bit funny at first, heard us out, trialled it and now are big advocates for it. It’s cost us £0 in three years but we’ve connected scores of times with people.

What’s Twitter Gritter?

It’s real time alerts keeping people up to speed on what their council is doing to treat the roads.

If we go out at 2am to treat the roads and only two shift workers and a drunk see what we’re doing isn’t it a good idea to tell people?

It’s also talking back to answer questions and pass on serious problems like a burst water main that’s turning to sheet ice.

I’m not against the idea of the private sector. Far from it. I’ve spent a big chunk of my career there and there are plenty of freelancers and organisations whose time would enrich the organisations they help. You’ll know them by the track record they have. Others in the private sector? They’re poor bandwagon jumpers, to be fair.

What I see in the public sector with events like UK Govcamp, Localgovcamp and other events are people willing to share and develop ideas to make the world a better place.

That simply wouldn’t and isn’t happening in so much of the private sector.

What does the private sector Twitter Gritter look like?

You can read the text I’ve posted to a Google Doc here. I’ve taken out the name of the company to spare their blushes. Nothing against people looking to make a profit out of something, per se. But when someone you don’t know asks you to hand over the keys to your Twitter account so they can do a poorer job and charge you for it then forgive me for being underwhelmed.

Why is it bad?

I’m tempted to just leave it to Mike Rawlins’s 140 character reaction.

But here are FOUR cut and pastable reasons and can be shared with gritting engineers to help them avoid making the wrong decision.

1. If it means handing over access then don’t. You wouldn’t do that with your email. Don’t do it here either.

2. If it’s broadcasting then don’t. The social web works best when it’s two way. People can ask questions and report problems. Run simply and sensibly that’s possible. Talk to your council’s social media person. They’ll tell you. Don’t if it doesn’t.

3. If it’s not their area of expertise then don’t. It looks what it is. Something developed by people who don’t know how the social web works. You wouldn’t let non-engineers loose on an engineering project. Don’t do the same here.

4. If it costs when it can be done far, far better for free in house then don’t. So many other councils already do it. Look at what Birmingham City Council’s in-house freelancer Geoff Coleman has achieved on a budget of nil, for example. Good freelancers will always work with you to shape something. They’ll pass you the skills so you can flourish. If they don’t then don’t.

EPIC CHANGE: 12 predictions in digital in local government for 2012

“Inventions reached their limit long ago,” one important person once said, “And I see no hope for further development.”

Roman Emporer Julius Frontius made this bold comment in the 1st century. And he didn’t even have Google Plus to contend with. Bet he feels a bit silly now.

Tempting as it is to apply it to today you’d be similarly way off the money. Robot butlers and jet packs may top my own wish list but in practical terms what is likely to change?

If 2011 was a year of rapid change in local government then 2012 may see more of the same. Most of it is just a continuation of themes that started in the previous 12 months.

Here are 12 predictions for the year ahead from my perspective as a local government comms person. (Disclaimer: much of this probably won’t ever happen).

1. Comms will have a fight for control of social media. They’ll lose in the long term if they want to keep it all for themselves. They’ll win if the create an environment for others to innovate.

2. Data visualisation will boom. With the web prompting comms people to search for new platforms to tell a story data visualisation will expand. With free tools being available there will be innovation.

3. JFDI dies. As the mainstreaming of digital continues JFDI – or Just Flipping Do It – as a way of getting things done in an organisation will end. You can’t fly under the radar on Facebook if 29 million people in the UK are on it.

4. Digital customer services will expand. Just as calls centres emerged as the telephone matured as a way you can talk to people so too will a social presence for customer services people.

5. Someone will do summat reely stoopid and it won’t matter. In 2008, a rogue tweet could have closed down a council’s social media output. As it gets more embedded it’ll be more bullet proof.

6. Emergency planners will use Twitter as second nature. There’ll be more big incidents played out on social media. But best practice will be shared.

7. The local government social media star of 2012 will be someone doing a routine task in a place you’ve never visited. Step forward the local government worker who talks about his day job. There will be more like  @orkneylibrary and @ehodavid.

8. Linked social will grow. Linked social is different voices on different platforms growing across an organisation or across the public sector. It will be especially interesting to see how this develops in Scotland and the West Midlands.

9. Good conferences will have an unconference element. Or they’ll actually be unconferences. Some people don’t get unconferences. But they generally want to leave on the stroke of five o’clock and don’t do anything outside their JD. Bright ones do but will be happier if they’re wrapped up and presented like a ‘proper’ conference. But unconferences will be more diverse and targeted.

10. Newspapers will carry on dying. Bright comms people will carry on developing web 2.0 skills and use them in tandem with old media. Good Journalism will carry on adapting to the web. But this may take time to filter through to local newspapers who have been the bread and butter of local government press offices.    

11. Data journalism will grow. But not in local newspapers. Bloggers will uncover big stories that a print journalist doing the work of three doesn’t have time to look for.

12. Amazing things will happen in Scotland. Some of the brightest people in the public sector who are innocavating aren’t in London. They’re north of the border serving as police officers as well as in local government. It’ll be fascinating to see how this develops.

Creative commons credits

Geeks http://www.flickr.com/photos/duvalguillaume/2494520518/

Computer for the space shuttle programme http://www.flickr.com/photos/sdasmarchives/6521818485/sizes/l/in/photostream/

Twitter stream http://www.flickr.com/photos/danieldslee/5897611358/sizes/l/in/photostream/

CLICK INSPIRE: 20 golden links from 2011

If links are the web’s currency of inspiration then some shine as bright as a gold coin on a summer’s day.

Vivid and memorable as wild flowers they can sow seeds that bloom into bright ideas.

Some challenge while some crysyallise half thoughts.

They can be blog writing, tweets, news stories or images.

Over the past 12-months I’ve read thousands. Mainly in spare moments. As December trudged towards Christmas in downtime I’ve reflected on those that have shaped my outlook.

I’ve not gone online to remind myself but instead racked my brains for writing that has stayed with me.

There are scores of good writing. Many of them can be found on the pages of the blogroll on the right of this webpage.

A couple of them are mine. Mitigation for this is that they capture collaborative working.

Using Twitter to Stop Riots. As rioting spread and London police hip shootingly spoke of switching off the internet Wolverhampton shone. Superintendent Mark Payne used Twitter to shoot down rumours circulating online and off. Blogs such as WV11.co.uk and Tettenhall.co.uk plugged into this to retweet and shout via Facebook. Public I did a useful study.

The Icelandic Facebook page. With the country in financial tatters the Icelandic government started a root and branch review. The constitution which dates from 1944 was being re-drafted. Rather than whack up a 500 page pdf they broke down proposals into bite sized chunks and crowdsourced it. More than 2,500 Icelanders took part. In a country of 250,000 that’s astounding. You can read how here.

Twelve commandments for council news. Adrian Short isn’t a comms person. But his insight into how news online should be presented really needs reading by comms people.

Changing how council news is done. In a second post Adrian points out the folly of presenting press releases verbatim on a different medium. It needs reading if you care about local government and what it does. Read it here.

Birmingham City Council Civic dashboard. Critics say open data stands more effective in theory than in practice. This website starts to answer that and stands as a landmark.

Trust me I’m a follower. Scotland has some amazing people in the public sector. Carolyn Mitchell’s piece on the changing landscape is essential. As a former print journalist she has an eye for a line. That a senior police officer spoke of how he trusts his officers with a baton so why wouldn’t he trust them with a Twitter account is one of them.

Stop being irrelevant. Explains why I think comms people need to see their changing landscape and evolve to stay relevant. It drove my thinking throughout the year.

Localgovcamp. The event in Birmingham in June brought together creative thinking, ideas and inspiration. The posterous here captures blogs that emerged from it.

Brewcamp. I’m proud to be involved in this. It’s a platform for like minded people to come together, share ideas and drink tea. You can read it here.

@walsallwildlife on Twitter. That a countryside officer can attract 800 followers by tweeting about her day job of bats, ponds and newts astounds me. It shows what can happen when bright people share the sweets.

Joplin Facebook. Thousands of homes were destroyed and hundreds killed when a tornado levelled the town. It was residents who self-organised with sites like these. This shows the power of community sites.

Queensland Police Facebook. Thousands of homes were destroyed and hundreds killed when flooding struck. 200,000 signed up. This shows the power of official sites when given a flow of regular information.

Look how not on fire this is. When the shadow of rioting overshadowed Walsall in the summer rumour the town police station was burning was dismissed in real time by a police officer with a phone camera and a dry wit. PC Rich Stanley’s image had more than 2,000 hits.

The Walsall Flickr group. There are more than 9,000 images here from 130 members.  This shows the power of community sites and the good things that can be achieved when local government can work with them as equals as we did on this town centre empty shop scheme.

The Dominic Campbell youtube. I love the idea of ‘militant optimists’ pressing for change in unlikely corners of local government. It strikes a chord. This is a good 15 minutes to invest.

Twicket. Because John Popham and others live streaming a village cricket match is a good idea and shows good tech is less about the tech and more about fun and community. The big picture stuff sorts itself out. Read it here.

The end of crisis communications. Jim Garrow is a US emergency planner. It’s called emergency management over there. He writes with foresight. Not least this piece on why real time social media is replacing the set piece emergency planning approach. I’m proud he talks about one of my projects but this wider piece crystalises why real time events work.

Comms2point0. I’ll blog about this more at a later date. But this is a place where comms people can share best practice and best ideas. It’s largely Darren Caveney’s idea. It’s brilliant and so is the photographic style guide.

Digital advent calender Number 1. Many say  the media is dying. David Higgerson, of Trinity Mirror, proves that there is a home for good journalism on the web. His collection of writing is a directory of excellent tools of gems.

Digital advent calender number 2. Steph Gray steers Helpful Technology and helps people understand that technology is an opportunity not a minefield. He is that rare thing. A geek who can communicate with non-geek by speaking human. His advent calender will be pulled out and consulted far into 2012 like a Playfair Cricket annual is to a summer game enthusiast sat on the boundary at Worcester.

Creative commons credits

Yellow flowers http://www.flickr.com/photos/doug88888/2808827891/sizes/o/in/photostream/

Iceland http://www.flickr.com/photos/stignygaard/3830938078/sizes/l/in/photostream/

Police officers http://www.flickr.com/photos/glamlife/4098397848/sizes/m/in/photostream/

Stickers http://www.flickr.com/photos/theclosedcircle/3624357645/sizes/l/in/photostream/

Localgovcampers http://www.flickr.com/photos/arunmarsh/3656742460/in/set-72157620328138849

LAST POST: My Reggie Kray story and the future of local news

Okay, so should we start to think of a world without local newspapers?

Or at any rate a place where local newspapers are no longer the only show in town?

Go to Cannock in Staffordshire and you’re closer than you think.

Gone or retreated in the past four years are the Rugeley Post, Cannock Mercury and the Rugeley Mercury.

Another of them, The Chase Post, closed this week as 45 jobs were cut from Midlands titles.

As a young man I spent some time on work experience on the Post learning the ropes.

Mike Lockley, its editor on closure,  was in charge when I was there and recently celebrated 25-years at the helm.

A dynamo of a man powered by his love of a news story he was capable of a generosity of spirit to those looking to find a start in the industry. A generation of staff and work experience people have him to thank. Me included.

So do the school children who saw pink custard back on the menu after some Mike Lockley-fired Chase Post campaigning.

I have him to thank for my first front page by-line. A piece on a Cannock musician whose speculative letter to Reggie Kray resulted in an offer of money from the gangland kingpin and an offer of unspecified ‘help.’

“I was a bit worried when Reggie Kray wrote to me and offered me money,” the musician told me.

“What if he wanted a favour doing? And have you seen his writing?”

He was right. The note handed me  looked like it had been written by a left handed 10-year-old and was signed chillingly ‘Your friend, Reggie Kray.’

Of course, Reggie only became ‘gangland kingpin’ in the stumbling copy that Mike re-wrote. My version was far more boring. But the cutting helped get me a job.

Mike was also an award winning columnist. His piece announcing closure is typical. Wry, amusing and self depracating.

In a piece written a few days before closure was announced Mike celebrated 25 years in charge by writing that ‘a town without a newspaper is a town without a heart.’

So what of the future of news?

The excellent Dave Briggs, who does things with the web in local government, once rolled his eyes at me on this subject.

“The thing is Dan,” he said. “There really is nothing in life as boring as the future of news debate.”

In a sense he’s right.

Because out in the real world it’s not really an issue.

Why?

Because people are finding their own ways of getting news whether its from across the web, Facebook, Twitter or a hyperlocal blog.

Think of the now dead Football Final. As a kid the paper shop was full of blokes at 5.30pm waiting for the Pink to be delivered because they’d missed James Alexander Gordon read the final scores on Grandstand on BBC1.

If football scores have been sorted then what of news?

I’m not sure there is a golden bullet answer. As Alastair Campbell told the Express & Star which still circulates in Cannock, the news agenda today is far more fractured.

Hyperlocal blogs like Connect Cannock are part of the future, there’s no doubt about that.

So are Facebook, Twitter and LinkedIn streams targeted at micro audiences around a library, a piece of open space or a service area.

So, what does this mean for local government comms teams?

Once again, the need to think about what you are doing and how much resource you point at the web.

Ex-journalists have often been hired in local government press offices because they know how to write and package information for newspapers.

Many of them are changing with the changing landscape.

But as the social web grows how long is it before a blogger gets hired by a local government comms team for their ability to communicate using WordPress, Facebook and Cover It Live?

Picture credit: http://en.wikipedia.org/wiki/File:Krays.jpg

CROWD PHOTOS: Are crowd sourced pictures a golden bullet?

It’s temptingly lazy but wrong to think residents pictures can fill the hole left by dwindling budgets.

A couple of things have made me think.

First, basking in the afterglow of a successful project a debate started.

We’ve worked with residents to turn an empty shop window in Walsall town centre into an information point brightened up by shots from the Walsall Flickr group.

It’s a brilliantly simple idea that came from Flickr photographer Lee Jordan. I’ve written about it here and you can read Lee’s blog on it too.

Lee and others were fine about having their work used and showcased.

In response to my venturing a repeat in a different scheme one Flickr member on Twitter wrote:

“Local council have just requested use of some of my pics on Flickr for a printed guide, for a credit and linkback. I declined. Any thoughts? On one hand it may be good publicity, on the other it devalues photography. What do others think…?”
After an online debate I deliberately stepped back from, other residents talked about the benefits of photo sharing. The member changed heart and threw his hat into the ring.

Thirdly, blogger Pete Ashton invited his council to ‘f*** you’ (literally) after they once again asked to use pictures for free. This came after a shot of his which he got £50 for was used without his knowledge for a major national cultural campaign that wasn’t fully explained when he was first approached.

Fourthly, when I post an image to Flickr these days I always add a liberal creative commons image so they can be re-used as long as there is a credit and a link. I’m forever using and linking to cc images on this blog so it seems churlish not to share. So long as you are not a commercial enterprise. You can read more about creative commons here.

So, there are four views. For my money each if those are just as valid.

Why FOUR answers and they’re all right?

Because everyone’s approach is deeply personal. That’s why.

There’s no such thing as one size fits all.

Are crowd sources images a cure all for cut budgets?

No.

Don’t think that Flickr is a sweet shop full of free images that’ll solve your slashed photographic budget.

Don’t think you can wander along to Google images, right click, save and Bob’s your Uncle. Don’t ever do that.

There’s still a place for commissioned freelance photography for marketing and press shots. Not least because photographic staff on newspapers are being laid off.

There’s a place for stock photography websites such as istock.

There’s a place for searching The Commons on Flickr where scores of museums and institutions have added millions of images that can be re-used by anyone. NASA, The Smithsonian and the US Library of Congress stand out.

There’s a place too – if residents are agreeable – for their images to be used by local government. Just so long they are not taken for granted and the shots are treated with the same reverence as a very delicate vase or a signed first edition you’re borrowing for a while.

That’s why I’m not desperately keen on the approach that some councils have of creating a Flickr group where by adding you allow automatic re-use. It just doesn’t feel right.

If there’s an image a resident had taken ask nicely, explain what it’ll be used for stick to the agreement and don’t be offended if the answer is ‘no’ and if there is some cash in the budget for payment try very hard to.

Everyone benefits that way.

Creative commons credits

Gun http://www.flickr.com/photos/m4tik/6243269249/

Smiling Sky http://www.flickr.com/photos/frank_wuestefeld/4272333063/

PHOTO SHOP: How Flickr made a difference to an empty shop

Sometimes good things come to those who wait.

Worth waiting for has been an informal project between the Walsall Flickr group and Walsall Council.

Faced with an empty Tesco supermarket in the centre of town a debate was started on how to fill it.

A chance comment from a Flickr member Lee Jordan made some time ago came to the fore. He is @reelgonekid on Twitter.

Wouldn’t it be great, he said, some time before if shots of Walsall taken and posted to Flickr were displayed in an empty shop window?

Wouldn’t that be better than having an empty shop?

So, that’s just what we did.

Walsall Council’s regeneration town centre team have Jon Burnett working to improvce the town centre. He came up with the funding and picked up the ball. The landlord was agreeable. Jon helps run @walsalltown on Twitter, by the way.

I helped Jon ask the wider Walsall Flickr group if they’d like to take part and were pleasantly surprised at the response. You can see the original conversation thread here.

More than half  a dozen members submitted more than 30 shots and our print and design team who then pulled together a design with some town centre information.

We added a picture credit and a link back to the photographer’s Flickr stream. That was important.

There’s plans to redevelop the site and Primark and The Co-Operative are lined up to move in some months down the track.

When that happens the vinyl images will be taken down. But until then bright, creative people of Walsall have a chance to celebrate their work and their town.

According to a Local Data Company report there are more than 28,000 empty shops. That’s about 14 per cent of all the 202,000 shops in England, Scotland and Wales.

This isn’t an answer to all any town centre’s problems. It’s just a good thing to do to ask local people to display their work and brighten up empty shops.

LINKS

A slide show of the Walsall town centre Flickr window by Stuart Williams can be seen here.

Lee Jordan, whose inital idea it was, took a set of pics including this one.

CHANNEL SHIFT: Picking the right voice to tell the council news story

You know the good thing about listening to different voices? Sometimes you get a different perspective.

That’s certainly true of Adrian Short, a web developer, who has written two excellent posts that comms people really do need to read. The first How to Fix Council News you can read here. It deals with a frustration that very few councils do council news on the web terribly well.

At best it’s a cut and pasted press release.

The second piece from Adrian is a 12 commandments for council news. It’s good thought provoking stuff and like the first post I don’t agree with all of it there’s enough there to think and reflect about.

Here are a few extracts:

Too long, too dull and far too pleased with itself. Little more than an exercise in vanity publishing. Irrelevant to the vast majority of people.

What’s this? 400 words on a benefit fraud case that didn’t even result in a prison sentence, complete with lengthy quotations from the magistrate and the lead councillor.

Now here’s 700 words on an upgrade to the council’s IT system that won’t be noticed by a single resident.

Sadly this useful information is presented, like the rest, in a turgid press release style. Residents are asked to plough through a huge slab of words that’s hard to scan for the essential details. The text is laden with contrived quotations from people no-one knows that rarely do anything more than state the obvious. It finishes without a call to action. It’s a wonder that anyone bothers at all.

There’s more points in the second blog post of commandments:

News is for residents. Press releases are for journalists. Thou shalt mark the distinction and honour it in all thy labours.

Thy reader is not an Editor and does not require his Notes. Likewise, his news shalt end when it ends, not when he espies “ENDS”.

Every comms person should read this stuff. Even if you don’t agree with all of it, it’ll make you think.

What is true is that council news is often steeped in the traditions of print. Many press officers a drawn from newspapers which makes sense as for decades newspapers and the council newsletter have been a prime source of information. The press release is tailored for the newspaper. It has a snappy intro, a quote from the relevant elected member and notes for editors. For newspapers it works. For the web, less so.

What’s needed is one approach for print, a different approach for the web and a different approach for each social media platform.

News is print + web + social media. Each of these needs a different voice.

Trying to bolt one format onto each of those doesn’t work.

So, how long before someone gets hired for their Twitter skills alone rather than their ability to write a press release?

Creative Commons credits

Reading newspaper http://www.flickr.com/photos/garryknight/4659576761/sizes/l/in/photostream/

Newspaper iphone http://www.flickr.com/photos/yjv/4123045194/

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