In the age of AI, it’s about working out where humans really add value.
Last month I blogged about Reuters Institute research that showed how news outlets were rethinking what they are doing.
There’s a particular lesson I keep coming back to in training because people warm to it. It’s reassuring as well as human.
In short: humans, can write stories about humans far better than AI.
So publishers are looking to refocus their efforts in this way.
If a human story with a picture of a human works better than an AI-created image then why not do more?
Sometimes, when I post this question, people tell me they don’t because they’ve always done it a different way and they don’t have time.
Which leads me to the important principle that less is more.
Do less but do it much better.
If we worked out what we’re good at and concentrate on that, that’s a good thing.
For more, I deliver training to help you make sense of the changing landscape.
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Picture credit: Blackpool postcard by Steve Shook from Moscow, Idaho, USA, CC BY 2.0. .