Here it is. The Essential 2026 Playbook for Public Sector Comms written with you in mind.
It is a 23-page document with a snapshot of useful data and approaches for key challenges we are all facing.
There are things that can help shape your work today and I hope it does.
It’s the download that I would have wanted if I was still working in the public sector. I hope you find it handy even if you are in a neighbouring sector. It’s also a taster for the training I offer.
In it…
- Social media stats for the UK.
- Original research on what public sector content works for TikTok, Facebook and Instagram.
- A helpful new flow chart for how to deal with comment, criticism and abuse online (yes, because sometimes people shout).
- What good looks like for public sector content.
- What an AI policy looks like.
- Insight and analysis from the benchmark AI survey to see how you and your team compares.
Download it here…
Why do this?
Every week I’ll read dozens of sources and also go through piles of data to improve the training and advice I offer. Every week I’m reshaping and updating. I thought it would be a canny idea to share some of that insight.
Some of it is drawn from obscure Ofcom datasets. Some of it is from original research I’ve carried out.
I hope you find this useful and an entry point to the training I offer. The download is the tip of the iceberg.
Why that look in particular?
The future’s a bit scary at times, isn’t it?
In this download I’ve gone back to the 1970s and 1980s with old pictures. In particular, duotone. That’s the cover images that are black and orange. I wanted something familiar and reassuring rather than futuristic. The school textbooks I remember were often like this.
Big shout to freelance graphic designer Stuart Marsh.
For more, I deliver training to help you make sense of the changing landscape.
ESSENTIAL AI FOR PUBLIC SECTOR COMMS
ESSENTIAL COMMS SKILLS BOOSTER
ESSENTIAL VIDEO SKILLS REBOOTED.
For feedback or anything else drop me a line here…
Thank you for your response. ✨
Picture credit: Woman with telephone: Alamy.